Adobe Target Review
Gary Poppe | TrustRadius Reviewer
March 23, 2020

Adobe Target Review

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Target

We work with this tool in all the marketing departments that make up our company. It is worth mentioning that with the functionality of this service, we have been able to make notable improvements to all our websites in the last few years, allowing them to attract more and more people's attention and at the same time allowing many people to learn about our services. This tool allows us to execute improvements to the different websites, by creating tests that allow us to test the new changes in order to know how functional they are. In general it has been a very easy tool to use and all the members of our marketing team love it.
  • It is the best tool I know to optimize the smooth running of a website, with the highest guarantee.
  • Its interface is distinguished by its ease of use and by providing highly accurate real-time data reports.
  • It has an excellent integration with Adobe Analytics, is a very flexible tool, and the performance of its operation is very good.
  • When testing large scales I have noticed that its drag and drop function works with imperfections and this causes some loss of time due to its clumsy operation.
  • Another disadvantage of this product is that when working on a large scale the software has delays.
  • Its price is quite expensive and this calls into question whether the software is cost-effective to implement.
  • This service has provided us with a personalized experience when working, which allows us all to be comfortable with the software.
  • The reports it provides on each person who enters the websites are excellent since they allow us to know the clients and what they are looking for in our service.
  • This tool has given us a very favorable impact when making improvements to our organization's websites since it allows us to implement them through tests to measure efficiency.
Previously, we had the opportunity to work with some similar services and to be honest we had a disastrous experience because they were not what we were looking for, but since Adobe Target was implemented it has proven to be a highly professional service for our company.
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision.

Do you think Adobe Target delivers good value for the price?

Yes

Are you happy with Adobe Target's feature set?

Yes

Did Adobe Target live up to sales and marketing promises?

Yes

Did implementation of Adobe Target go as expected?

Yes

Would you buy Adobe Target again?

Yes

Adobe Target works very well for any business, offers very solid solutions to manage and make constant improvements to different websites, is easy to learn, and is ideal for any marketing specialist with or without experience. The only disadvantage of this service is its high cost.

Adobe Target Feature Ratings

a/b experiment testing
9
Split URL testing
8
Multivariate testing
8
Multi-page/funnel testing
9
Cross-browser testing
8
Mobile app testing
7
Test significance
8
Visual / WYSIWYG editor
9
Advanced code editor
8
Page surveys
8
Visitor recordings
9
Preview mode
8
Test duration calculator
Not Rated
Experiment scheduler
8
Experiment workflow and approval
9
Dynamic experiment activation
8
Client-side tests
8
Server-side tests
7
Mutually exclusive tests
8
Standard visitor segmentation
8
Behavioral visitor segmentation
7
Traffic allocation control
7
Website personalization
8
Heatmap tool
7
Click analytics
8
Scroll maps
8
Form fill analysis
7
Conversion tracking
8
Goal tracking
9
Test reporting
8
Results segmentation
9
CSV export
8
Experiments results dashboard
8