Adobe Target vs. Digital.ai Release vs. Unleash

If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.

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Mainly used in release management where all deployments are well managed and processed further based on the approval system. Complete enterprise-level solution with minor difficulties which need to be added to product improvement features. Integration with other CI-CD tools makes it easier to perform tasks in terms of release and deployments.

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If you are writing apis and you make a logic change for eg change format of a number from showing no decimal points to 2 decimal points, and screen of your older version of ui app does not have enough space on screen which makes the ux break, instead of releasing a new version of the api you can toggle off the feature for app versions lower than the one being targetted so that api keeps responding with zero decimal points for older app and with decimal points for the newer version of the app

• This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
• It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.

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• Cross-team release workflow control using email, texts, scripts allow our release management to be truly a 360 process.
• XL Release allowing our Jenkins toolchain to control the beginning of release trains which is very powerful.
• XL release allows us to expose the business process flow for anyone to read direct at the source which runs the process instead of a separate vision.

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• This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
• The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
• It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.

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• Pagination of data - across tool.
• User Roles Management API can be improved.
• Case insensitive ID's are treated differently making user face login and access issues.
• Dependency on Universal template/custom plugins creation should be reduced.
• Code versioning of templates is very difficult.
• Better error handling.
• Futures Timeout Issues.

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We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish

The recent UI update is a complete mess. It is difficult to navigate and find features that previously existed. The reactiveness of the page depending on window size is also ridiculous and it is absurd that depending on how large your window is, entire columns of functions will disappear with no indication that they are missing. The usability of the tool has fallen off a cliff.

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The tool is easy to use, easy to navigate and learn. Manages releases with proper approvals in a systematic manner. Though it needs minor improvements in terms of pagination (data loading), access management, but, overall the tool helps in increasing productivity and less time for production deployments.

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i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)

The bottleneck is never the software program

On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision

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Support is not good at all. To this day, I have to mail my queries and their support site does not log in for me (me alone). But, upon contacting many times, no one helps with a proper response. Though good thing is, I get a proper response over mail too. But, being informative about the tool and not on the issues faced by users outside of the process to get support should also be addressed equally. Which is currently missing in support.

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The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)

The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.

Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable

We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.

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XL release is simpler to configure and deploy to the organization than other change management platforms I have used. That simplicity has minor drawbacks requiring you to fit into a limited set of control methods but that exercise helped us simplify a needlessly onerous process.

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• We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
• We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.

• XL release has improved our consistency of release process, removing multiple days worth of manual status checking and coordination.
• XL release has allowed us to increase the number of beta releases we can support due to simplifying our release actions.

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