What users are saying about
112 Ratings
3 Ratings
112 Ratings
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Score 7.7 out of 101
3 Ratings
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Score 7.2 out of 101

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Likelihood to Recommend

Adobe Target

1. We changed ship dates on individual product pages depending on customer location so they would have an accurate timeline for their orders. This really helped lower our volume of customer service calls on tracking orders.2. We have stores as well as an online presence. With Target we were able to advertise sales on b-stock items from our warehouse to our local customers without letting those that live outside a certain radius see the promo.3. If your marketing team doesn't have a tech background this software has a steep learning curve. There is quite a bit of manual configuration required. The image carousel is one example that we struggled with.
No photo available

Omniconvert

Marketizator is very suitable for e-Commerce.
Ulymar Rocha profile photo

Pros

  • Advanced targeting capabilities - TnT allows you to write your own JavaScript/Rhino code in situations when the out-of-the-box features aren't enough.
  • Integration with SiteCatalyst - test data is pushed into SiteCatalyst for comprehensive reporting.
  • Rapid test creation - this can be achieved via "local" HTML offers, redirects or referencing AEM/CQ5 components.
Richard Hayes profile photo
  • Amazing segmentation
  • Automation
  • Ease of use
Ulymar Rocha profile photo

Cons

  • Documentation - the current docs are fine for the basics but when you want to do the advanced stuff it sucks and Client Care aren't that helpful with the tricky questions.
  • Standard - the new 'Standard' WYSIWYG version of TnT is very new so I'll be kind however it's full of bugs and unusable - hopefully this will be fixed soon as it looks to have a lot of potential.
  • QAing your tests - the Onsite feature has never worked properly in all the time I have used it. I've been told by people at Adobe not to use the feature.
Richard Hayes profile photo
  • Heat map
  • Email
Ulymar Rocha profile photo

Likelihood to Renew

Adobe Target6.3
Based on 24 answers
Not applicable as we don't subscribe to Adobe Target, rather we support clients on their use of the tool. However, we do see a high renewal rate among clients.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Target1.1
Based on 4 answers
Interface is intuitive and easy to use.
Bryant Hoopes profile photo
Omniconvert3.6
Based on 1 answer
A little clunky gui
Ulymar Rocha profile photo

Reliability and Availability

Adobe Target6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo
No score
No answers yet
No answers on this topic

Performance

Adobe Target8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Target7.0
Based on 6 answers
Room for improvement
Richard Hayes profile photo
No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Online Training

Adobe Target6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo
No score
No answers yet
No answers on this topic

Implementation

Adobe Target7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Webtrends Optimize was on the list. Ultimately, my previous experience with Adobe T&T led us to make the decision to use it.
Bryant Hoopes profile photo
No answers on this topic

Return on Investment

  • Increases in conversion of 50-100% depending on the pages.
Bryant Hoopes profile photo
  • Better customer service
Ulymar Rocha profile photo

Screenshots

Adobe Target

Pricing Details

Adobe Target

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Target Editions & Modules
Adobe Target
Additional Pricing Details

Omniconvert

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Omniconvert Editions & Modules
Omniconvert
Edition
10 000 tested views
$591
50 000 tested views
$1791
30 000 tested views
$1191
1. Per Month
Additional Pricing Details