What users are saying about
115 Ratings
3 Ratings
115 Ratings
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Score 7.6 out of 101
3 Ratings
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Score 7.1 out of 101

Likelihood to Recommend

Adobe Target

Let go of your preconceptions about what you think will win a user experience test, but keep hold of your marketing savvy.
Paul Labrise profile photo

Omniconvert

Marketizator is very suitable for e-Commerce.
Ulymar Rocha profile photo

Pros

Adobe Target

  • Test & Target is an excellent means to understand and quantify any user experience solutions your business needs to achieve.
  • Large scale tests combined with incremental changes will whip your web properties into shape. You will better understand your customers, as well as your success metrics. In the scope of a campaign, you can better understand the behavior of your audience by setting up specific success metrics (i.e. clicks on specific nav items, white paper downloads, page landings, etc.) alongside your primary conversions (i.e. form fill, purchase, application, etc.)
  • Test & Target is an excellent solution for directing traffic to the appropriate web properties. By targeting specific users, you will have the ability to set up parameters which determine the content which you want the customer to view.
  • Test & Target undergoes product updates on a regular basis, making its capabilities more robust. You must be analytic AND creative to use Test & Target to its fullest potential.
Paul Labrise profile photo

Omniconvert

  • Amazing segmentation
  • Automation
  • Ease of use
Ulymar Rocha profile photo

Cons

Adobe Target

  • From the development standpoint, tests are not any easier to set up than they would be manually. They actually are more complicated and provide more work to our development team.
  • The software is extremely expensive. You cannot segment your tests or campaigns by geo-targeting, for example, unless you pay extra for that portion of the package.
  • Customer service was easy to get into contact with, but your consulting time with them is very limited, and they weren't always knowledgeable about the issues you needed help with.
  • The software is mainly centered around the "Target" portion of the product (I would say about 75% of the product is devoted to this). Once testing completes, there are many options to push your winning campaigns live and target them to specific segments. Unfortunately this adds to the expense of the software; you pay by impressions. We also use an external ad display software. For these reasons, we did not use any of the targeting portion of the product, which left 75% of it unusable.
  • Test results are real-time, but we found they weren't always accurate. For example, when we would implement the winning campaign from a test, we often found no drastic improvement in conversion, or sometimes it even converted worse.
Sarah Schick profile photo

Omniconvert

  • Heat map
  • Email
Ulymar Rocha profile photo

Likelihood to Renew

Adobe Target

Adobe Target 6.3
Based on 24 answers
It is unlikely that the business will discontinue its use of Adobe Test & Target, as so many of the company's resources have gone into this product such as training individuals and developing a relationship with Adobe. Their technical support is great and the service they provide us is invaluable. It has become the backbone of the marketing department
No photo available

Omniconvert

No score
No answers yet
No answers on this topic

Usability

Adobe Target

Adobe Target 1.1
Based on 4 answers
Can be difficult to learn, but once you understand Mboxes and the nuances of the system it's very user friendly
Brett Johnson profile photo

Omniconvert

Omniconvert 3.6
Based on 1 answer
A little clunky gui
Ulymar Rocha profile photo

Reliability and Availability

Adobe Target

Adobe Target 6.1
Based on 4 answers
i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)
Petrik Oh profile photo

Omniconvert

No score
No answers yet
No answers on this topic

Performance

Adobe Target

Adobe Target 8.0
Based on 3 answers
The bottleneck is never the software program
Brett Johnson profile photo

Omniconvert

No score
No answers yet
No answers on this topic

Support

Adobe Target

Adobe Target 7.0
Based on 6 answers
Our support is in India, so it makes communicating in real time difficult because of the time difference
Brett Johnson profile photo

Omniconvert

No score
No answers yet
No answers on this topic

In-Person Training

Adobe Target

Adobe Target 8.1
Based on 3 answers
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
Sarah Schick profile photo

Omniconvert

No score
No answers yet
No answers on this topic

Online Training

Adobe Target

Adobe Target 6.1
Based on 3 answers
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
Sarah Schick profile photo

Omniconvert

No score
No answers yet
No answers on this topic

Implementation

Adobe Target

Adobe Target 7.2
Based on 5 answers
Was implemented at our organization before I began working with it.
Brett Johnson profile photo

Omniconvert

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Target

Other products that are typically within the same consideration set are Maxymiser and Monetate. Each tool has its own pros and cons and the best tool can vary depending on the organizations goals, requirements, budget, team structure, etc.
No photo available

Omniconvert

No answers on this topic

Return on Investment

Adobe Target

  • We saw some nice lifts in conversion from the tests we ran within the product.
  • We were able to easily show other team members when suggestions would work or not work, with numbers backing it up.
No photo available

Omniconvert

  • Better customer service
Ulymar Rocha profile photo

Screenshots

Adobe Target

Pricing Details

Adobe Target

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Target Editions & Modules

Adobe Target
Additional Pricing Details

Omniconvert

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Omniconvert Editions & Modules

Omniconvert
Edition
10 000 tested views
$591
50 000 tested views
$1791
30 000 tested views
$1191
1. Per Month
Additional Pricing Details

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