What users are saying about
Top Rated
74 Ratings
Top Rated
74 Ratings
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Score 7.5 out of 101
1 Ratings
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Score 5 out of 101

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Likelihood to Recommend

AdRoll

AdRoll works well if you are looking to do generic brand marketing campaigns to increase visitor retention rates as well as for branding purposes. If you are looking at adroll as a cost-effective or cheaper alternative to traditional digital marketing then I warn you to look elsewhere as the CPMs can become very costly.
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Brand Networks Platform

If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.6
Brand Networks Platform
6.0
Data Transfer
AdRoll
7.8
Brand Networks Platform
6.0
DSP integration
AdRoll
7.4
Brand Networks Platform
6.0

Ad Campaigns

AdRoll
8.1
Brand Networks Platform
8.0
Ad campaign creation
AdRoll
8.2
Brand Networks Platform
7.0
Ad deployment
AdRoll
8.6
Brand Networks Platform
8.0
Display advertising
AdRoll
8.5
Brand Networks Platform
Ad display and retargeting segmentation
AdRoll
8.2
Brand Networks Platform
9.0
Sequence targeting
AdRoll
6.9
Brand Networks Platform

Ad Reporting & Analytics

AdRoll
7.0
Brand Networks Platform
5.8
Ad dashboards
AdRoll
7.5
Brand Networks Platform
5.0
Ad performance reports
AdRoll
7.4
Brand Networks Platform
7.0
Ad conversion tracking
AdRoll
6.6
Brand Networks Platform
4.0
Ad attribution reporting
AdRoll
6.9
Brand Networks Platform
4.0
Cross-channel ad management
AdRoll
7.4
Brand Networks Platform
9.0
Ad forecasting and optimization
AdRoll
6.2
Brand Networks Platform
6.0

Pros

  • Provides a unified interface for running Facebook and web prospecting and retargeting campaigns
  • Very solid reporting tools
  • Excellent and helpful account managers who really help you get the most out of the product
Justin Higgins profile photo
  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
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Cons

  • When I was using AdRoll I don't think they had the ability to retarget on LinkedIn - that would be the ultimate retargeting platform but can't remember if this is already available or in the works
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  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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No score
No answers yet
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Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

  • I don't really know of any direct competitors.
  • I'm sure you can do a lot of what AdRoll does using Facebook and/or Twitter and/or AdWords retargeting features but using AdRoll was way easier.
  • I'm sure there are also added benefits fo using AdRoll vs. retargeting options available on each specific ad network, however, I don't know what they are.
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Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
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Return on Investment

  • Through significant testing, we've been able to optimize AdRoll to a point where click conversion ROI alone is roundly positive. VTC conversions are the cherry on top.
Kelly Saux profile photo
  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Brand Networks Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details