What users are saying about

AdRoll

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73 Ratings

AdRoll

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73 Ratings
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Score 7.6 out of 101
1 Ratings
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Score 5 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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Brand Networks Platform

If you have a multiple social channel strategy, the Brand Networks Platform does a good job of comparing and summarizing the cross-platform performance of all the social campaigns. They also have really good optimization technology, so if you have a beginner media buyer who doesn't have a lot of time to devote to (or knowledge about) optimizing campaigns, the BN tool would be helpful.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Brand Networks Platform
6.0
Data Transfer
AdRoll
7.7
Brand Networks Platform
6.0
DSP integration
AdRoll
7.4
Brand Networks Platform
6.0

Ad Campaigns

AdRoll
7.9
Brand Networks Platform
8.0
Ad campaign creation
AdRoll
8.2
Brand Networks Platform
7.0
Ad deployment
AdRoll
8.4
Brand Networks Platform
8.0
Display advertising
AdRoll
8.3
Brand Networks Platform
Ad display and retargeting segmentation
AdRoll
8.1
Brand Networks Platform
9.0
Sequence targeting
AdRoll
6.4
Brand Networks Platform

Ad Reporting & Analytics

AdRoll
7.0
Brand Networks Platform
5.8
Ad dashboards
AdRoll
7.6
Brand Networks Platform
5.0
Ad performance reports
AdRoll
7.4
Brand Networks Platform
7.0
Ad conversion tracking
AdRoll
6.5
Brand Networks Platform
4.0
Ad attribution reporting
AdRoll
6.8
Brand Networks Platform
4.0
Cross-channel ad management
AdRoll
7.4
Brand Networks Platform
9.0
Ad forecasting and optimization
AdRoll
6.1
Brand Networks Platform
6.0

Pros

  • Adroll is easy to set up and start
  • The user interface is quite intuitive without a learning curve
  • The control on adspend is much better when compared to competitors
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  • Sleek design -- very attractive UI
  • Constantly innovating and updating the platform
  • Their support desk is very good. Very responsive and can usually update my issue within 1-2 business days.
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Cons

  • Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
  • Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
  • Better creative management. It can get a bit unwieldy managing many different variations of creative.
Justin Higgins profile photo
  • API data issues. There are somewhat frequent breakdowns in continuous data being pulled from the social platforms
  • The campaign creation flow is a little clunky and has a couple bugs. Users often forgo using the platform to set up new campaigns, and use the native platforms instead
  • Because it's in continual development, there are lots of little bugs that slip through the cracks
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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No score
No answers yet
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Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

The worst we've tried. We switched back to AdWords after our negative experience with AdRoll and have been very happy since
Adam Lewis profile photo
Facebook for Business has far fewer bugs and errors. Brand Networks has made some major changes over the 3 years that I have been using the platform, but because they are constantly changing and overhauling their platform, there are naturally more bugs in the system -- and this can interfere with the user experience.
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Return on Investment

  • Increased are our return on ad spend
  • Decreased our cost per conversions
  • Decreased our threshold for interaction. We have decreased the number of times we must show an ad to user to get them to convert.
Nadalie Dias profile photo
  • If you can create the report you need through automation, you can have those automatically sent to your email or a client's email. That saves time.
  • If optimization works correctly, you get even more efficient costs against you given campaign objective.
  • However, when features are broken, or there is a bug and I can't pull the performance data I need immediately, it detracts from my productivity
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Brand Networks Platform

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details