What users are saying about
Top Rated
75 Ratings
3 Ratings
Top Rated
75 Ratings
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Score 7.6 out of 101
3 Ratings
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Score 7 out of 101

Likelihood to Recommend

AdRoll

It is very well suited for easy targeting especially when it comes to visual ads in the remarketing and retargeting categories. As a small business, this option is also affordable for our use.
No photo available

Kwanzoo

I think the software is amazing for a small company with no solution but as your customer needs grow I am not sure if salesforce would be a better option. As the platform grows and adds features I am sure the offering will certainly increase. This is still your best bet for the dollar.
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.7
Kwanzoo
6.5
Data Transfer
AdRoll
7.9
Kwanzoo
6.0
DSP integration
AdRoll
7.5
Kwanzoo
7.0

Ad Campaigns

AdRoll
8.3
Kwanzoo
9.0
Ad campaign creation
AdRoll
8.4
Kwanzoo
9.0
Ad deployment
AdRoll
8.7
Kwanzoo
9.0
Display advertising
AdRoll
8.6
Kwanzoo
9.0
Ad display and retargeting segmentation
AdRoll
8.4
Kwanzoo
9.0
Sequence targeting
AdRoll
7.4
Kwanzoo
9.0

Ad Reporting & Analytics

AdRoll
7.2
Kwanzoo
7.5
Ad dashboards
AdRoll
7.8
Kwanzoo
10.0
Ad performance reports
AdRoll
7.6
Kwanzoo
10.0
Ad conversion tracking
AdRoll
7.0
Kwanzoo
9.0
Ad attribution reporting
AdRoll
7.0
Kwanzoo
5.0
Cross-channel ad management
AdRoll
7.5
Kwanzoo
6.0
Ad forecasting and optimization
AdRoll
6.3
Kwanzoo
5.0

Pros

AdRoll

  • Adroll is easy to set up and start
  • The user interface is quite intuitive without a learning curve
  • The control on adspend is much better when compared to competitors
No photo available

Kwanzoo

  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
No photo available

Cons

AdRoll

  • I would like to see better attribution reporting. Some of AdRoll's new features try to tackle this but I haven't seen much value from this yet. Would love to know where my campaigns are overlapping, if specific people are contributing to impressions across multiple campaigns.
  • Examples of high performing display ads, suggestions on how to improve design and conversions.
  • Access to the prospecting campaigns. I'm super interested in using this feature but have not been given access or any information on how to get up and running.
No photo available

Kwanzoo

  • Email campaigns
  • More available training
No photo available

Likelihood to Renew

AdRoll

AdRoll 6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available

Kwanzoo

No score
No answers yet
No answers on this topic

Usability

AdRoll

AdRoll 10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Support

AdRoll

AdRoll 10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
No photo available

Kwanzoo

No score
No answers yet
No answers on this topic

Implementation

AdRoll

AdRoll 6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo

Kwanzoo

No score
No answers yet
No answers on this topic

Alternatives Considered

AdRoll

While I haven't used some of the other similar competitors such as Criteo or AdTheorent, many of our clients have before switching over. Being able to go into the accounts and look at the data, the results we've witnessed have been subpar. One platform our agency has had extensive experience using, is the Google Display Network. GDN obviously is more of self serve, and several options for optimization, but being able to contain both Facebook and web standard + dynamic retargeting in one platform is a definite advantage.
Vincent Misiewicz profile photo

Kwanzoo

No answers on this topic

Return on Investment

AdRoll

  • Easily adaptable ads have allowed us to get the highest ROI.
  • Platform allows us to reach the most customers in the most locations. Again, providing a strong ROI.
No photo available

Kwanzoo

  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
No photo available

Pricing Details

AdRoll

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kwanzoo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

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