What users are saying about

AdRoll

70 Ratings

Kwanzoo

3 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Kwanzoo

3 Ratings
Score 6.9 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

Kwanzoo

I think the software is amazing for a small company with no solution but as your customer needs grow I am not sure if salesforce would be a better option. As the platform grows and adds features I am sure the offering will certainly increase. This is still your best bet for the dollar.
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Kwanzoo
6.5
Data Transfer
AdRoll
7.5
Kwanzoo
6.0
DSP integration
AdRoll
7.2
Kwanzoo
7.0

Ad Campaigns

AdRoll
7.8
Kwanzoo
9.0
Ad campaign creation
AdRoll
8.1
Kwanzoo
9.0
Ad deployment
AdRoll
8.4
Kwanzoo
9.0
Display advertising
AdRoll
8.2
Kwanzoo
9.0
Ad display and retargeting segmentation
AdRoll
8.1
Kwanzoo
9.0
Sequence targeting
AdRoll
6.3
Kwanzoo
9.0

Ad Reporting & Analytics

AdRoll
6.9
Kwanzoo
7.5
Ad dashboards
AdRoll
7.5
Kwanzoo
10.0
Ad performance reports
AdRoll
7.4
Kwanzoo
10.0
Ad conversion tracking
AdRoll
6.5
Kwanzoo
9.0
Ad attribution reporting
AdRoll
6.7
Kwanzoo
5.0
Cross-channel ad management
AdRoll
7.3
Kwanzoo
6.0
Ad forecasting and optimization
AdRoll
6.0
Kwanzoo
5.0

Pros

  • Provides a unified interface for running Facebook and web prospecting and retargeting campaigns
  • Very solid reporting tools
  • Excellent and helpful account managers who really help you get the most out of the product
Justin Higgins profile photo
  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
No photo available

Cons

  • Conversion reporting would be the big one. Some aspects of what they do are obfuscated, so you can't always get the best reporting depending on what channel you're running (web or facebook, retargeting, etc).
  • Better integration with Facebook creative units. Right now it feels like you don't get access to all of the same newer formats and capabilities you get when running with Facebook direct.
  • Better creative management. It can get a bit unwieldy managing many different variations of creative.
Justin Higgins profile photo
  • Email campaigns
  • More available training
No photo available

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

In some ways we've been looking at AdRoll as an alternative to running ads direct with Facebook. The biggest thing AdRoll has going for it is that their own network has reach beyond the Facebook ad network. It also provides a central place to run FB ads and display ads and see performance overall in one place. It's very good for what it is, but it still misses some features that you get when you run on FB directly.It seems to compare well to other DSP's/etc. though
Justin Higgins profile photo
No answers on this topic

Return on Investment

  • Retargeting has been a powerful channel
  • Strong ROI and keeping prospects engaged
Logan England profile photo
  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
No photo available

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kwanzoo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details