What users are saying about

AdRoll

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74 Ratings
3 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
3 Ratings
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Score 6.9 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
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Kwanzoo

I think the software is amazing for a small company with no solution but as your customer needs grow I am not sure if salesforce would be a better option. As the platform grows and adds features I am sure the offering will certainly increase. This is still your best bet for the dollar.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Kwanzoo
6.5
Data Transfer
AdRoll
7.7
Kwanzoo
6.0
DSP integration
AdRoll
7.4
Kwanzoo
7.0

Ad Campaigns

AdRoll
7.9
Kwanzoo
9.0
Ad campaign creation
AdRoll
8.2
Kwanzoo
9.0
Ad deployment
AdRoll
8.4
Kwanzoo
9.0
Display advertising
AdRoll
8.3
Kwanzoo
9.0
Ad display and retargeting segmentation
AdRoll
8.1
Kwanzoo
9.0
Sequence targeting
AdRoll
6.4
Kwanzoo
9.0

Ad Reporting & Analytics

AdRoll
7.0
Kwanzoo
7.5
Ad dashboards
AdRoll
7.6
Kwanzoo
10.0
Ad performance reports
AdRoll
7.4
Kwanzoo
10.0
Ad conversion tracking
AdRoll
6.5
Kwanzoo
9.0
Ad attribution reporting
AdRoll
6.8
Kwanzoo
5.0
Cross-channel ad management
AdRoll
7.4
Kwanzoo
6.0
Ad forecasting and optimization
AdRoll
6.1
Kwanzoo
5.0

Pros

  • Simple retargeting via integration with Marketing Automation platforms
  • Cross-platform ad personalization capabilities
  • Simplified campaign management and optimization
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  • Helps to increase leads
  • Tracking engagement
  • Ad assistance
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Cons

  • Improved level of support during the technical setup process would really improve the onboarding process
  • Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
  • More granular reporting would help with back-end optimization and client recommendations
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  • Email campaigns
  • More available training
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
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No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
Really reliable support. Dependable, easy to understand billing. I rarely have any issues, but if I do they are super quick to respond
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No score
No answers yet
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Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.
No photo available
No answers on this topic

Return on Investment

  • On a positive front, we've been able to measure some impact from AdRoll campaigns - we actually did an A/B test to look at how many view-through conversions were recorded for people who saw our ads vs seeing PSA's and saw a significant lift.
  • On a more negative front, the large majority of conversions we've seen through AdRoll have been view through conversions, which has made it more difficult to track which conversions specifically were due to AdRoll, and measuring has been more difficult (although their Enhanced Conversion Tracking helps some, although it only works for a subset of campaigns we run).
  • It's honestly hard to tell what the overall impact has been, as we actually haven't been running with it the past few months, and it's been hard to measure a noticeable decrease in overall signups/volume.
Justin Higgins profile photo
  • Positively it improves communication between customers and sales reps
  • Tracks accounts to assure customers are not forgotten.
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kwanzoo

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details