AdRoll vs. Microsoft Azure

Adroll is perfect for companies and situations in which you are trying to retarget customers with specific products. Their platform is perfect for dynamic content on their web and social ads. Also, if you are running multiple campaigns at once then the Adroll platform is perfect when organizing many different campaigns at once. If you are just running one or two social campaigns I feel it is easier to go directly to the source and you can probably leave Adroll out of the mix

Incentivized

Azure is particularly well suited for enterprise environments with existing Microsoft investments, those that require robust compliance features, and organizations that need hybrid cloud capabilities that bridge on-premises and cloud infrastructure. In my opinion, Azure is less appropriate for cost-sensitive startups or small businesses without dedicated cloud expertise and scenarios requiring edge computing use cases with limited connectivity. Azure offers comprehensive solutions for most business needs but can feel like there is a higher learning curve than other cloud-based providers, depending on the product and use case.

• A customer service rep can help us out with any campaign questions, any time during the work week.
• The platform has a very transparent platform that provides great detail about analytics of the ads.
• The platform shows what digital advertising mediums are working the best for your website, not just the ads that you run through them.

• Microsoft Azure is highly scalable and flexible. You can quickly scale up or down additional resources and computing power.
• You have no longer upfront investments for hardware. You only pay for the use of your computing power, storage space, or services.
• The uptime that can be achieved and guaranteed is very important for our company. This includes the rapid maintenance for security updates that are mostly carried out by Microsoft.
• The wide range of capabilities of services that are possible in Microsoft Azure. You can practically put or create anything in Microsoft Azure.

Incentivized

• Improved level of support during the technical setup process would really improve the onboarding process
• Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way.
• More granular reporting would help with back-end optimization and client recommendations

Incentivized

• The cost of resources is difficult to determine, technical documentation is frequently out of date, and documentation and mapping capabilities are lacking.
• The documentation needs to be improved, and some advanced configuration options require research and experimentation.
• Microsoft's licensing scheme is too complex for the average user, and Azure SQL syntax is too different from traditional SQL.

We like AdRoll as it's filling a hole in our advertising right now, but it's not our favorite platform for running our online ads. Google and Facebook especially are our favorites, as we can do much more with them than we can with AdRoll, hence the 7 out of 10 rating.

Incentivized

Moving to Azure was and still is an organizational strategy and not simply changing vendors. Our product roadmap revolved around Azure as we are in the business of humanitarian relief and Azure and Microsoft play an important part in quickly and efficiently serving all of the world. Migration and investment in Azure should be considered as an overall strategy of an organization and communicated companywide.

Once tags are given and things are set up, it is fairly easy to utilize the reporting dashboard and check in on your ongoing campaigns. Metrics are simple to follow and can be toggled for specific dates or other qualifiers

Incentivized

As Microsoft Azure is [doing a] really good with PaaS. The need of a market is to have [a] combo of PaaS and IaaS. While AWS is making [an] exceptionally well blend of both of them, Azure needs to work more on DevOps and Automation stuff. Apart from that, I would recommend Azure as a great platform for cloud services as scale.

Incentivized

It has proven to be unreliable in our production environment and services become unavailable without proper notification to system administrators

Incentivized

We don't use AdRoll support much, but when we have it's been fine, in line with other advertising platforms where it takes a few days maximum to resolve an issue that you have with them. In general though, the platform is very self sufficient and we do not have to use their support much, which is a good thing.

Incentivized

We were running Windows Server and Active Directory, so [Microsoft] Azure was a seamless transition. We ran into a few, if any support issues, however, the availability of Microsoft Azure's support team was more than willing and able to guide us through the process. They even proposed solutions to issues we had not even thought of!

Incentivized

Implementation was easy, as all we needed to do was use Google Tag Manager's built in AdRoll tag type and input our client ID and we were up and running. If you're not using Google Tag Manager, I imagine the implementation would be relatively easy as well, as all that's needed is a basic pixel.

Incentivized

As I have mentioned before the issue with my Oracle Mismatch Version issues that have put a delay on moving one of my platforms will justify my 7 rating.

AdRoll is better than Taboola in that the ad creation process. I like how the ads have better retargeting than Taboola. Also, I can make the ads look more elegant and fit our brand more than Taboola. Adroll's analytics are also better than Taboola in my experience. Lastly, Tabool is relatively the same price as Taboola.

Incentivized

As I continue to evaluate the "big three" cloud providers for our clients, I make the following distinctions, though this gap continues to close. AWS is more granular, and inherently powerful in the configuration options compared to [Microsoft] Azure. It is a "developer" platform for cloud. However, Azure PowerShell is helping close this gap. Google Cloud is the leading containerization platform, largely thanks to it building kubernetes from the ground up. Azure containerization is getting better at having the same storage/deployment options.

Incentivized

• Mixed - while the tool provides an invaluable productivity gain the actual ROI it provides is less certain. We found if used in combination with other revenue analytics it was useful to determine the impact it had on revenue from returning visitors. If data is used on its own the impact on revenue is less quantifiable.

Incentivized

• For about 2 years we didn't have to do anything with our production VMs, the system ran without a hitch, which meant our engineers could focus on features rather than infrastructure.
• DNS management was very easy in Azure, which made it easy to upgrade our cluster with zero downtime.
• Azure Web UI was easy to work with and navigate, which meant our senior engineers and DevOps team could work with Azure without formal training.

Incentivized