What users are saying about

AdRoll

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74 Ratings
5 Ratings

AdRoll

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74 Ratings
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Score 7.5 out of 101
5 Ratings
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Score 6.2 out of 101

Add comparison

Likelihood to Recommend

AdRoll

AdRoll is great for more advanced Marketing organizations with a robust CRM and Marketing Automation platform as it provides a scalable platform for targeting multiple different audiences along their entire customer journey. Those just starting out may not be able to leverage the tool to its potential without robust training/support
No photo available

Simpli.fi

If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
No photo available

Feature Rating Comparison

Ad Network Integration

AdRoll
7.5
Simpli.fi
6.6
Data Transfer
AdRoll
7.7
Simpli.fi
5.2
DSP integration
AdRoll
7.4
Simpli.fi
8.0

Ad Campaigns

AdRoll
7.9
Simpli.fi
Ad campaign creation
AdRoll
8.2
Simpli.fi
Ad deployment
AdRoll
8.4
Simpli.fi
Display advertising
AdRoll
8.3
Simpli.fi
Ad display and retargeting segmentation
AdRoll
8.1
Simpli.fi
Sequence targeting
AdRoll
6.4
Simpli.fi

Ad Reporting & Analytics

AdRoll
7.0
Simpli.fi
Ad dashboards
AdRoll
7.6
Simpli.fi
Ad performance reports
AdRoll
7.4
Simpli.fi
Ad conversion tracking
AdRoll
6.5
Simpli.fi
Ad attribution reporting
AdRoll
6.8
Simpli.fi
Cross-channel ad management
AdRoll
7.4
Simpli.fi
Ad forecasting and optimization
AdRoll
6.1
Simpli.fi

Data Collection

AdRoll
Simpli.fi
6.1
Collection of first-party data
AdRoll
Simpli.fi
7.6
Collection of third-party data
AdRoll
Simpli.fi
5.4
Access to Third-party Data Providers
AdRoll
Simpli.fi
5.4

Data Classification

AdRoll
Simpli.fi
7.0
Audience taxonomy
AdRoll
Simpli.fi
7.4
Tag Management
AdRoll
Simpli.fi
7.6
Data Analysis Dashboard
AdRoll
Simpli.fi
5.9

DMP Analytics

AdRoll
Simpli.fi
7.3
Campaign Analytics
AdRoll
Simpli.fi
7.0
Audience Analytics
AdRoll
Simpli.fi
7.6

Pros

  • Retargeting
  • Prospecting
  • Trackability
Stefanie Cash profile photo
  • Simpli.fi's Geo-Fencing capabilities are top notch! The ability to include an unlimited number of geo-fences within a campaign is invaluable, as is the ability to measure the effectiveness of a geo-fencing campaign in driving foot traffic to our clients' physical locations.
  • Our organization appreciates the knowledge, experience and responsiveness of Simpli.fi's customer support staff.
  • One of the things Simpli.fi does particularly well is the education of its users and re-sellers. From monthly webinars, to its Bullseye learning courses, they have a way to make the complex understandable to even the most green digital sellers!
Jared Frank profile photo

Cons

  • Would be better to have more control over where ads appear similar to AdWords
  • A decrease in CPM (cost per thousand impressions) would be crucially beneficial
  • The option to perform CPC campaigns ala AdWords
No photo available
  • Perhaps the biggest weakness Simpli.fi has is in reporting. Although near real time campaign data is available at any time, they lack a forward facing dashboard we can share with our clients. The lack of a customization on customer campaign dashboards has more than once become a negative factor in winning a sale against a competitor.
  • When we first started working with Simpli.fi, we could add Facebook to campaigns and use the Simpli.fi reporting tool to measure results. That capability disappeared shortly after implementation. It would be nice to use Simpli.fi tools to integrate display and social campaigns into a single dashboard.
Jared Frank profile photo

Likelihood to Renew

AdRoll6.5
Based on 4 answers
Account management is a big issue for us, its something we were looking for but we didn't get too many big ideas or big strategies to move the needle.
No photo available
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
Honestly, AdRoll is like every other ad management system. In fact, all ad management systems are pretty much identical with a few proprietary tweaks. Creating a campaign is done in one seamless screen with everything you need right there. The ability to add creative and even order AdRoll to create ads for you is also easy. The monitoring of a live campaign is easy as you can see all the necessary information from the main screen. Super easy to use and reliable deliverability
Stefanie Cash profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Adroll ends up being more costlier than alternatives offered from companies such as Google or Microsoft as you ultimately have a higher level of control on the budget, the platforms that your display banners are showing up on as well as the demographics. I would not choose Adroll again if given the chance as it was costly to execute without much return to show for it.
No photo available
Simpli.fi's programmatic ad tools cater very well to SMBs. We chose Simpli.fi due to the ease of use, low minimum spending requirements, along with advancements in data management, including the use of unstructured data. Furthermore, their development of granular level geo-fencing tools have given them the edge over many competitors.
Jared Frank profile photo

Return on Investment

  • Overall adroll was not effective for my industry segment but that may not apply to you
  • Very costly CPMs you have to watch out for
  • You need to monitor where your ads are displayed
No photo available
  • We have been able to leverage Simpli.fi's geo-fencing tools to pry business away from larger competitors.
  • The lack of a customer-facing dashboard is a weakness.
  • Simpli.fi's low barrier of entry has allowed us to scale at our pace without the threat of being cut off in the face of high minimum spends.
Jared Frank profile photo

Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Simpli.fi

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details