What users are saying about

AdRoll

70 Ratings

Simpli.fi

5 Ratings

AdRoll

70 Ratings
Score 7.4 out of 101

Simpli.fi

5 Ratings
Score 6.4 out of 101

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Likelihood to Recommend

AdRoll

AdRoll is great for those who have a strong creative department and want the ability to retarget users who land on their site. AdRoll is also great for prospecting as you can upload your database and AdRoll will prospect lookalikes. For folks who want to track users on social (Facebook and Instagram), AdRoll does wonders. You also have the ability to email prospects which is another great way to build a unique database.
Stefanie Cash profile photo

Simpli.fi

If you don't care where your campaigns are running, if you don't care about your clients then feel free to do business with them.I would not recommend them to other agencies or business if they have a lot of particular advertisers and clients that they work with. It is too much work for them.If you want to do a self-service model with Simpli.fi, then I could recommend working with them. As long as I don't have to deal with their customer service daily, and my company has the control of the campaigns, I can feel more comfortable working with them. But even still, there are a lot of red flags that have been raised over the last few years and I am skeptical.
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Feature Rating Comparison

Ad Network Integration

AdRoll
7.4
Simpli.fi
6.7
Data Transfer
AdRoll
7.5
Simpli.fi
5.3
DSP integration
AdRoll
7.2
Simpli.fi
8.0

Ad Campaigns

AdRoll
7.8
Simpli.fi
Ad campaign creation
AdRoll
8.1
Simpli.fi
Ad deployment
AdRoll
8.4
Simpli.fi
Display advertising
AdRoll
8.2
Simpli.fi
Ad display and retargeting segmentation
AdRoll
8.1
Simpli.fi
Sequence targeting
AdRoll
6.3
Simpli.fi

Ad Reporting & Analytics

AdRoll
6.9
Simpli.fi
Ad dashboards
AdRoll
7.5
Simpli.fi
Ad performance reports
AdRoll
7.4
Simpli.fi
Ad conversion tracking
AdRoll
6.5
Simpli.fi
Ad attribution reporting
AdRoll
6.7
Simpli.fi
Cross-channel ad management
AdRoll
7.3
Simpli.fi
Ad forecasting and optimization
AdRoll
6.0
Simpli.fi

Data Collection

AdRoll
Simpli.fi
6.2
Collection of first-party data
AdRoll
Simpli.fi
7.5
Collection of third-party data
AdRoll
Simpli.fi
5.5
Access to Third-party Data Providers
AdRoll
Simpli.fi
5.5

Data Classification

AdRoll
Simpli.fi
7.0
Audience taxonomy
AdRoll
Simpli.fi
7.5
Tag Management
AdRoll
Simpli.fi
7.6
Data Analysis Dashboard
AdRoll
Simpli.fi
6.0

DMP Analytics

AdRoll
Simpli.fi
7.3
Campaign Analytics
AdRoll
Simpli.fi
7.0
Audience Analytics
AdRoll
Simpli.fi
7.5

Pros

  • Retarget website visitors based on the specific pages they visited
  • Retarget product users based on the pages/features they did OR did not use
  • Increase product usage by targeting high potential users with value of our paid solution
  • Increase product sign ups but targeting website visitors who are actively engaged with our brand but DID NOT sign up yet
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  • Their geo-fencing capabilities are by far one of the best in the market. The reporting capabilities on the back end for geo-fencing is great & the way they can get down to a pinpoint location is great.
  • Having access to the amount of exchanges that they partner with is great for a small agency that wouldn't normally have that reach.
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Cons

  • Account management can improve to include strategy and education for the client. We relied on Adroll and our other partners to give us new and innovative ideas on advertising.
  • ROI is based on CPM rather than CPC. Even though their budget is based on a CPM basis our company based performance off of CPC and we saw little ROI for what we were testing.
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  • Their customer service over the last couple of years has been severely lacking! It has been an absolute terrible experience which has made us re-evaluate our plans of moving forward with them.
  • They over-promise & under-deliver constantly. Even though they say they have the best geo-fencing capabilities in the market and that's how they sell you on it, they take short cuts which inevitably makes their "glamorous" product look bad. If you send them the form that they have requested you to fill out, it ends up putting a radius around each fence. That isn't acceptable, just because they are "short staffed" or its too much work is no excuse to screw over the client.
  • A lot of times when we are getting questions from our clients that are truly relevant and are a cause for concern & we take that information back to Simpli.fi we feel like we are getting their "BS" answer. They talk a lot of game, but can't back it up when it comes down to it.
  • The sites that their inventory runs on is extremely alarming - we could never show that to a client when it is such garbage.
  • When we request keyword lists for Search Retargeting - we give them as much information as possible for the client + their website to pull keywords from. We could be running a restaurant and we could get keywords back for stock prices, linkedin, how to make donuts etc. Thousands & thousands of keywords that are completely irrelevant to our client and our cause.
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Likelihood to Renew

AdRoll6.5
Based on 4 answers
Here are the questions we asked when we were going to renew (note: adroll does not have annual contract and you can cancel at anytime)
  • what new products/ updates were released in the last 6 months?
  • did I find these new products/updates helpful
  • was I informed of these products in a timely fashion?
  • did my Account Manage and Ad opps rep make suggestions on how I could make my campaigns more efficient and effective?
Nadalie Dias profile photo
No score
No answers yet
No answers on this topic

Usability

AdRoll10.0
Based on 3 answers
I find most of the functions usable, but can see room for improvement in some areas
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Support

AdRoll10.0
Based on 3 answers
They have helped us solve problems, and have been available when we've had questions. They've also helped us optimize campaigns and improve our overall use of the product
Adam Sabados profile photo
No score
No answers yet
No answers on this topic

Implementation

AdRoll6.0
Based on 1 answer
It was easy to implement.
Alya Grinberg profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

Cheaper and easier to use!
No photo available
We have done a lot of research on many other vendors that offer the same or even more as Simpli.fi and have found a great fit for our business. There are many other options out there for programmatic buying! My advice to you is do your research. Don't just jump into bed with one without knowing all of the facts. Ask questions. Do some digging. And NEVER take anything they say at face value. They are there to sell you the product and if you move forward, you will for sure be disappointed
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Return on Investment

  • Increased are our return on ad spend
  • Decreased our cost per conversions
  • Decreased our threshold for interaction. We have decreased the number of times we must show an ad to user to get them to convert.
Nadalie Dias profile photo
  • We have actually seen quite a bit of negative impact because of poor performance & poor quality of sites & keywords, we have lost quite a bit of business.
  • Regardless of any negative impact, we still are able to offer this as a service to our clients, which in turn we do make money off of.
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Pricing Details

AdRoll

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Simpli.fi

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details