What users are saying about

BrightEdge

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Top Rated
101 Ratings
8 Ratings
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Score 6.7 out of 101

BrightEdge

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Top Rated
101 Ratings
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Score 8.4 out of 101

Add comparison

Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
No photo available

BrightEdge

BrightEdge is very suited to reporting on your SEO campaigns. It furnishes excellent trended reports that tell accurate stories of your presence in Google SERPs and overall organic search presences. It can also give detailed recommendations to targeted pages and keywords that can use improvement and/or are easy wins. It's also strong in terms of competitive analysis with insights into your competitors' ranks. It is not as suited for technical analysis nor does it really give you a platform for launching extremely large scale SEO campaigns. It can also improve on site audits with the ability to do some of the things that other auditing tools can do.
Spencer Baselice profile photo

Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
BrightEdge
8.0
Keyword analysis
Advanced Web Ranking
5.0
BrightEdge
8.9
Backlink management
Advanced Web Ranking
7.0
BrightEdge
6.4
SERP ranking tracking
Advanced Web Ranking
7.5
BrightEdge
9.0
Page grader
Advanced Web Ranking
7.0
BrightEdge
7.5
Competitive analysis
Advanced Web Ranking
6.5
BrightEdge
8.4
Site audit / diagnostics
Advanced Web Ranking
7.0
BrightEdge
8.1
Site recommendations
Advanced Web Ranking
6.0
BrightEdge
8.0
Task management
Advanced Web Ranking
6.0
BrightEdge
7.8

SEO Channels

Advanced Web Ranking
7.0
BrightEdge
7.9
Local SEO
Advanced Web Ranking
7.0
BrightEdge
7.9
Social SEO
Advanced Web Ranking
6.5
BrightEdge
6.8
Mobile SEO
Advanced Web Ranking
8.0
BrightEdge
8.4
Global SEO
Advanced Web Ranking
6.5
BrightEdge
8.6

SEO Platform & Account Management

Advanced Web Ranking
7.7
BrightEdge
8.7
Multi-domain support
Advanced Web Ranking
8.0
BrightEdge
9.0
Integration with web analytics tools
Advanced Web Ranking
7.5
BrightEdge
8.4

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Data Cube gives you insights into competitors and their penetration or coverage in areas of search that the business wants to be more competitive on. It is easy to use and has a broad range of search terms that is sizable enough amount to be representative for almost all uses.
  • Tracking and monitoring changes in rankings for groups of keywords that your organization is interested in tracking.
  • Reporting to leadership to show progress on SEO campaigns and ROI.
  • Finding new opportunities to improve rankings, low hanging fruit, and terms to defend.
  • Flexible dashboard reporting businesses can tailor to their own needs.
Spencer Baselice profile photo

Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • Expensive
  • Time Consuming
  • Lot of Products within the Suite
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Likelihood to Renew

No score
No answers yet
No answers on this topic
BrightEdge9.5
Based on 34 answers
I don't currently use BrightEdge, so it's not a fair answer but overall I liked the product, found it easy to track data in and liked the roadmap of how they planned to keep improving.
No photo available

Usability

No score
No answers yet
No answers on this topic
BrightEdge8.0
Based on 3 answers
Once versed in the navigation and use of the tool it is quite manageable, but the initial training can be difficult for some users.
Jay Corcoran profile photo

Support

No score
No answers yet
No answers on this topic
BrightEdge10.0
Based on 2 answers
I have had ZERO negative interactions with BE. Everyone has been incredibly helpful and timely. OUR CSM is very attentive to our success as was our on-boarding specialist. Whenever I have questions or concerns they are quick to respond and always have a solution for our issues or have answers to my questions. They have been p[patient and understanding of my non-workable knowledge coming into this and have helped me grow my skill set and understanding of SEO strategies.
Shane Adair profile photo

Implementation

No score
No answers yet
No answers on this topic
BrightEdge8.3
Based on 2 answers
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
Jay Corcoran profile photo

Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
No photo available
I found the folks at Conductor to be very slimy and spent more time saying bad things about other platforms rather than good things about what they do. Very deceptive and their platform is underwhelming.
Jane Phelps profile photo

Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • We have multiple case studies that show a significant impact of website performance and ranking once we start using BrightEdge.
Jane Phelps profile photo

Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

BrightEdge

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details