Advanced Web Ranking vs. BrightEdge

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Advanced Web Ranking
Score 8.3 out of 10
N/A
Advanced Web Ranking is an online rank tracker suitable for both Digital Agencies and In-house SEOs. The tool boasts usrse among more than 18,000 companies worldwide, and provides ranking results.
$99
per month
BrightEdge
Score 7.8 out of 10
N/A
BrightEdge is an enterprise-level SEO (Search Engine Optimization) platform from the company of the same name in San Mateo, California. It includes customizable dashboards, reporting, forecasting, SEO recommendations, backlink management and competitive analysis. It covers local, global, mobile, social and content centric SEO. Presently BrightEdge's platform supports the marketing efforts of many well-brands, like Nike, Microsoft, and Netflix.
$0
per month
Pricing
Advanced Web RankingBrightEdge
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Advanced Web RankingBrightEdge
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Advanced Web RankingBrightEdge
Considered Both Products
Advanced Web Ranking
Chose Advanced Web Ranking
BrightEdge is a lot more expensive, but we began using it when funds allowed us to, primarily for the online reporting and features not found in Advanced Web Ranking. But, as I mentioned earlier, we did not stop using Advanced Web Ranking when we introduced BrightEdge because …
BrightEdge
Chose BrightEdge
BrightEdge is able to do more in many ways - it's a more comprehensive tool for SEO keyword research (at least based on my personal experience) and also is able to present dashboards online, which was a major hurdle for us using the locally-installed version of AWR which could …
Top Pros
Top Cons
Features
Advanced Web RankingBrightEdge
SEO
Comparison of SEO features of Product A and Product B
Advanced Web Ranking
9.8
4 Ratings
23% above category average
BrightEdge
8.8
46 Ratings
13% above category average
Keyword analysis10.03 Ratings9.646 Ratings
Backlink management9.03 Ratings7.240 Ratings
SERP ranking tracking10.04 Ratings9.444 Ratings
Page grader10.03 Ratings8.239 Ratings
Competitive analysis10.04 Ratings9.246 Ratings
Site audit / diagnostics9.03 Ratings9.543 Ratings
Site recommendations10.03 Ratings8.046 Ratings
Task management10.04 Ratings8.941 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Advanced Web Ranking
9.6
4 Ratings
23% above category average
BrightEdge
8.1
44 Ratings
6% above category average
Local SEO10.04 Ratings8.535 Ratings
Social SEO10.03 Ratings8.030 Ratings
Mobile SEO9.24 Ratings7.141 Ratings
Global SEO9.24 Ratings9.034 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Advanced Web Ranking
9.1
4 Ratings
8% above category average
BrightEdge
8.9
44 Ratings
6% above category average
Multi-domain support8.33 Ratings9.035 Ratings
Integration with web analytics tools9.84 Ratings8.743 Ratings
Best Alternatives
Advanced Web RankingBrightEdge
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Screaming Frog
Screaming Frog
Score 9.4 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Advanced Web RankingBrightEdge
Likelihood to Recommend
10.0
(4 ratings)
8.6
(78 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(35 ratings)
Usability
-
(0 ratings)
10.0
(10 ratings)
Support Rating
-
(0 ratings)
9.0
(14 ratings)
Implementation Rating
-
(0 ratings)
8.3
(2 ratings)
User Testimonials
Advanced Web RankingBrightEdge
Likelihood to Recommend
Caphyon
If you want a reliable and accurate keyword rank tracking tool that can spit out beautiful monthly reports for your clients, then AWR is the tool for you. It is also cloud-based so you don't have to deal with the issues of proxies and VPNs like you would if running a similar program from your own server. It's not the cheapest option but it's probably the easiest to implement and most accurate option when it comes to cloud-based rank tracking software. Customer support has always been responsive and pleasant to deal with, I haven't had many issues, but have always had a good experience when I needed support.
Read full review
BrightEdge
BrightEdge has been a long-standing partner with us. I have had 10 years of experience with using their platform. It is a very large robust platform that allows us to find the information we need and quickly. Unfortunately with the company being so large, they are unable to make quick changes and customers suggested enhancements as quickly as other platforms.
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Pros
Caphyon
  • Google Analytics coordination or integration is an incredible procedure.
  • Hyper link management is another merit.
  • Rank tracking increases the reliability of a report.
  • Content authoring and management allows us to have the right word taxonomy.
Read full review
BrightEdge
  • Strong analytics
  • Integrates with other tools
  • Instant provides real time research, ranking and recommendations
  • The Client Success team is truly an extension of my team with experts in the industry to help support our team and growing the organic channel
  • Education and career growth opportunity—constantly providing ways to connect with others in the industry, user groups, events, and conferences
  • Onboard process is very thorough and customized
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Cons
Caphyon
  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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BrightEdge
  • The storybuilder feature isn't anything outstanding. I feel like I can get the same type of data and format from Google Data Studio.
  • I feel like the Hyperlocal feature is still very junior compared to other features. It provides you good insights, but you have to set all the data fields before you can get a picture as well as it doesn't really give you an idea of how you can improve.
  • The mobile SEO solution is a good concept, but it needs some tweaks to be better, especially when building out a mobile story builder. Some of the data isn't simple to read and the mobile keywords functions don't also account for voice searches.
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Likelihood to Renew
Caphyon
No answers on this topic
BrightEdge
I would renew, as I don't feel there is a product out there that would have the impact on our SEO efforts as effectively as BrightEdge. It provides the information I need and integrates with other tools like Google Webmaster Tools, to truly have the depth of information that makes their suggestions for SEO changes so valued.
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Usability
Caphyon
No answers on this topic
BrightEdge
Easy-to-use and intuitive design make using the BrightEdge platform a joy. Yes, I have familiarity with it and know where to go but there are definitely not a ton of extraneous bells and whistles or unnecessary tools which is part of the brilliance of their UX. Sometimes I get hung up on where keywords and keyword groups are under settings but it is typically because I am moving too quickly, and not because they've moved it.
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Support Rating
Caphyon
No answers on this topic
BrightEdge
This is a area where the BrightEdge team really shines. Their commitment to training and product support is unmatched not only for SEO platforms, but life in general. I often find myself wishing my internet provide and similar would go to BrightEdge for training on support and attitude. I would rank them an 11 if I could.
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Implementation Rating
Caphyon
No answers on this topic
BrightEdge
For the most part it was seamless. The load time of clients was a little long, but otherwise was quite easy.
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Alternatives Considered
Caphyon
BrightEdge is a lot more expensive, but we began using it when funds allowed us to, primarily for the online reporting and features not found in Advanced Web Ranking. But, as I mentioned earlier, we did not stop using Advanced Web Ranking when we introduced BrightEdge because it does have some plus points not found in BrightEdge.
Read full review
BrightEdge
While relatively expensive, Brightedge really does offer the best quality product but just as importantly (if not more so) the level of client/agency support. We have biweekly training with the entire team to continually stay up to date on Brightedge's offerings and strategies. They also offer the ability to do ad hoc reporting using some of their tools that can help us win new business and recommend Brightedge to additional clients, expanding our business as well.
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Return on Investment
Caphyon
  • Well worth the money, easy to implement, and accurate reporting, which is vital for rank tracking software.
  • AWR integrates into our workflow well with our other SEO and reporting software.
Read full review
BrightEdge
  • We have only started with BE a few months ago and so I don't have any hard numbers from an ROI perspective, but i can say that what we spent on BE is a fraction of what we were spending with agencies and we are actually getting results by doing this ourselves. From that perspective we have seen a cost savings.
  • With focused SEO campaigns and projects we have been able to move the needle on our SEO rankings for specific products and services. This is going to have a great impact for us in 2019 as we have some specific product goals and campaigns for 2019 that we have been working to build up over the last couple months of 2018.
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ScreenShots