What users are saying about

Google Search Console

Top Rated
75 Ratings

Advanced Web Ranking

8 Ratings
Score 6.7 out of 101

Google Search Console

Top Rated
75 Ratings
Score 8.6 out of 101

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Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
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Google Search Console

Google Search Console is an absolute must if you build, manage, or maintain websites. It's also helpful is you deal in a company's business analytics. Whether you're in sales or marketing, you should be keenly aware of the information Google Search Console provides regarding your website and your company's online presence.
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Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
Google Search Console
7.0
Keyword analysis
Advanced Web Ranking
5.0
Google Search Console
7.4
Backlink management
Advanced Web Ranking
7.0
Google Search Console
7.0
SERP ranking tracking
Advanced Web Ranking
7.5
Google Search Console
7.5
Page grader
Advanced Web Ranking
7.0
Google Search Console
6.3
Competitive analysis
Advanced Web Ranking
6.5
Google Search Console
5.9
Site audit / diagnostics
Advanced Web Ranking
7.0
Google Search Console
8.4
Site recommendations
Advanced Web Ranking
6.0
Google Search Console
7.7
Task management
Advanced Web Ranking
6.0
Google Search Console
5.9

SEO Channels

Advanced Web Ranking
7.0
Google Search Console
7.2
Local SEO
Advanced Web Ranking
7.0
Google Search Console
7.8
Social SEO
Advanced Web Ranking
6.5
Google Search Console
5.2
Mobile SEO
Advanced Web Ranking
8.0
Google Search Console
7.8
Global SEO
Advanced Web Ranking
6.5
Google Search Console
7.9

SEO Platform & Account Management

Advanced Web Ranking
7.7
Google Search Console
8.0
Multi-domain support
Advanced Web Ranking
8.0
Google Search Console
7.8
Integration with web analytics tools
Advanced Web Ranking
7.5
Google Search Console
8.1

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Google Search Console lets me know if there are any crawl errors on my sites, so that I can fix them.
  • Google Search Console tells me when I have errors in my structured data. This is particularly helpful, because structured data can be extremely intricate. It's nice to have Google looking at the whole thing while I'm lost in the details.
  • Google Search Console helps me keep track of the links coming to my sites and the links within them. Both back-linking and cross-linking are necessary strategies for good SEO, so I appreciate being able to check them at a glance.
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Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • As mentioned, the keyword data available is far from complete. Like most people involved in SEO, I would love to see all the other data not shown.
  • It's unfortunate that users can only look back at the last 90 days of data at any point in time. Fortunately we are able to integrate GSC with other tools that store this data for future reference.
  • GSC does occasionally flag warnings that have been applied to our sites' presences in search results. Often, these warnings are unnecessary and GSC makes it possible to have them reviewed and removed, but it is annoying that unnecessary warnings are visible even for a short time.
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Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
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Again, Google Search Console is mandatory if you're a search marketer or developer. It is a free tool and it links directly to Google, so it's hard to not recommend. Although, if you want more actionable (and often cleaner) data, then using one of the above tools is necessary. I particularly recommend Moz and Screaming Frog due to their low cost and great metrics
Sean Pomory profile photo

Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • It's free
  • Time invested versus return could be better
Roel Timmermans profile photo

Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Google Search Console

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details