What users are saying about

Google Search Console

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Top Rated
86 Ratings
8 Ratings
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Score 6.7 out of 101

Google Search Console

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Top Rated
86 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9 out of 101

Add comparison

Likelihood to Recommend

Advanced Web Ranking

My business works with clients from a variety of outlets, with budgets ranging from six figures down to triple digits (not kidding). There's a TON of analytical software out there, so speaking as a guy who has worked with them all (or at least quite a few) if your client is on a budget – particularly a startup – AWR is a great program to use. They've been around for a while, the desktop version is pretty bug-free and updates in real-time, and it's budget conscious.
No photo available

Google Search Console

This is an essential tool for any website in my opinion. Google is the dominant search engine and this gives you the ability to directly influence how your site's pages, descriptions, etc appear in search results
Adam Lumley profile photo

Feature Rating Comparison

SEO

Advanced Web Ranking
6.5
Google Search Console
6.9
Keyword analysis
Advanced Web Ranking
5.0
Google Search Console
7.9
Backlink management
Advanced Web Ranking
7.0
Google Search Console
7.2
SERP ranking tracking
Advanced Web Ranking
7.5
Google Search Console
7.8
Page grader
Advanced Web Ranking
7.0
Google Search Console
5.2
Competitive analysis
Advanced Web Ranking
6.5
Google Search Console
5.9
Site audit / diagnostics
Advanced Web Ranking
7.0
Google Search Console
8.0
Site recommendations
Advanced Web Ranking
6.0
Google Search Console
7.4
Task management
Advanced Web Ranking
6.0
Google Search Console
5.7

SEO Channels

Advanced Web Ranking
7.0
Google Search Console
7.3
Local SEO
Advanced Web Ranking
7.0
Google Search Console
7.3
Social SEO
Advanced Web Ranking
6.5
Google Search Console
5.8
Mobile SEO
Advanced Web Ranking
8.0
Google Search Console
8.0
Global SEO
Advanced Web Ranking
6.5
Google Search Console
8.1

SEO Platform & Account Management

Advanced Web Ranking
7.7
Google Search Console
8.6
Multi-domain support
Advanced Web Ranking
8.0
Google Search Console
8.4
Integration with web analytics tools
Advanced Web Ranking
7.5
Google Search Console
8.9

Pros

  • It only costs $49/month, which is great for clients that are working with limited budgets (they're cost-conscious!)
  • Its ease of use – I've worked with plenty of cloud-based rank tracking programs before, and AWR was by far one of the cleanest and easiest to navigate. I could use it on my iPad and the user-touch interface was pretty seamless.
  • The info is updated in real-time. We were able to show our clients their live data while in meetings. It made us look good, and it made our clients feel better about the service they were paying for.
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  • Clearly flags areas where there are technical errors or "low-hanging fruit" we can address, such as duplicate title tags, security issues, or crawl errors.
  • Provides an easy way to keep Google up to date on our content/site organization - for example, the ability to upload/update sitemaps.
  • Offers sortable search analytics that allows us to determine if we're ranking for terms we think we should be, find unexpected search terms, or identify areas of underperformance. This helps us strategize around what content to create/optimize and potentially feeds into our paid search strategy.
Ben Rubenstein profile photo

Cons

  • The ability of the program to produce dashboards in web page format. While it can do this, it saves them out as HTML files on your hard drive or cloud server, which makes it super hard to share with others.
  • The cloud version is a bit more expensive, which offers the same tools as the desktop, which I found a little troublesome and it didn't make sense to me.
  • Their customer service was a little lacking. I had a couple of general questions and I was on hold for about 15 minutes...which isn't good when you're in the middle of a busy workday.
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  • I'd like more instructions about how to respond to certain errors I see - it can be difficult to understand when you see a red error message what it really means and how to fix it.
  • I'd appreciate warnings being 'ranked' somehow to understand what's really a big deal, and what might be a minor issue.
  • Search analytics is helpful but not comprehensive - you can only go back so far in the data, and can't see all the search terms that are sending traffic to your site.
Ben Rubenstein profile photo

Alternatives Considered

There's a ton of competition for AWR but in all honesty, if you're on a budget, I'd advise going with this one. It gets you pretty accurate results, updates their info in real time, and all for about $49/month base price. It's pretty good software for the money that you're paying
No photo available
The alternatives listed are really products to be used in conjunction with the search console. Where Analytics will give you information on the data specific to users on your website, the search console will give you information on how Google sees your website. There is a lot of depth to the tool, but the novice user will still be able to perform many actions. As they get deeper into the advanced features though, they may have to reach out for help.
Nicholas De Salvo profile photo

Return on Investment

  • It stayed within our client's allotted budget (which drives more business our way down the road!)
  • Updated information in real-time assures our clients that they get the most accurate information possible, as quickly as possible.
  • It's been only slightly detrimental to my workflow (which is one little drawback of the program) sometimes I have to enlist the help of a keyword generator (because i find the one with the program a bit lacking)
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  • Measuring and Optimizing CTRs over time has led to over 200-300% increase in pageviews for many clients.
  • Using Google Search Console as a data source in our SEO dashboards helps improve transparency with clients.
  • The tools available in GSC improve productivity for our team allowing us to do more efficient work.
Nick Kretz profile photo

Pricing Details

Advanced Web Ranking

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Google Search Console

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details