Adzooma vs. Google Ad Manager

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adzooma
Score 8.0 out of 10
Small Businesses (1-50 employees)
Adzooma’s AI and machine learning based Google and Facebook Ads platform, offers simple campaign management, 24/7 optimisation and time saving automation, all in a single interface. The platform includes many features including scanning for 50+ improvement opportunities, many of which can be actioned with a single click, tracking…
$19
per user/month - up to $1000 a month on ad spend
Google Ad Manager
Score 8.2 out of 10
N/A
Google Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A
Pricing
AdzoomaGoogle Ad Manager
Editions & Modules
Pilot
$19.00
per user/month - up to $1000 a month on ad spend
Advanced Pilot
$49.00
per user/month - up to $10,000 a month on ad spend
Rocket Pilot
$99.00
per user/month - up to $100,000 a month on ad spend
No answers on this topic
Offerings
Pricing Offerings
AdzoomaGoogle Ad Manager
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsOur pricing is based on your combined monthly Google Ads and Facebook Ads spend. There are no long-term contracts and you can cancel anytime.
More Pricing Information
Community Pulse
AdzoomaGoogle Ad Manager
Considered Both Products
Adzooma
Chose Adzooma
Choose Adzooma because it offers a great introductory free starter package that provides great onboarding and management.
Google Ad Manager

No answer on this topic

Features
AdzoomaGoogle Ad Manager
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Adzooma
8.2
1 Ratings
25% above category average
Google Ad Manager
7.4
40 Ratings
6% below category average
Ad campaign creation10.01 Ratings7.840 Ratings
Ad deployment8.01 Ratings7.140 Ratings
Display advertising8.01 Ratings7.639 Ratings
Ad display and retargeting segmentation8.01 Ratings7.238 Ratings
Sequence targeting7.01 Ratings7.228 Ratings
Social advertising8.01 Ratings00 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Adzooma
9.6
1 Ratings
34% above category average
Google Ad Manager
6.7
39 Ratings
15% below category average
Ad dashboards10.01 Ratings6.437 Ratings
Ad performance reports10.01 Ratings7.439 Ratings
Ad conversion tracking8.01 Ratings6.638 Ratings
Ad attribution reporting10.01 Ratings6.834 Ratings
Ad forecasting and optimization10.01 Ratings5.934 Ratings
Cross-channel ad management00 Ratings7.029 Ratings
Ad Auctions
Comparison of Ad Auctions features of Product A and Product B
Adzooma
10.0
1 Ratings
17% above category average
Google Ad Manager
-
Ratings
Ad bidding10.01 Ratings00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Adzooma
-
Ratings
Google Ad Manager
7.8
28 Ratings
6% above category average
Data Transfer00 Ratings7.528 Ratings
DSP integration00 Ratings8.022 Ratings
Best Alternatives
AdzoomaGoogle Ad Manager
Small Businesses
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Medium-sized Companies
WordStream
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Score 6.9 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.7 out of 10
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Score 8.0 out of 10
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User Ratings
AdzoomaGoogle Ad Manager
Likelihood to Recommend
9.0
(3 ratings)
8.6
(36 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
10.0
(1 ratings)
8.4
(4 ratings)
Support Rating
8.0
(1 ratings)
7.0
(2 ratings)
User Testimonials
AdzoomaGoogle Ad Manager
Likelihood to Recommend
Adzooma
This tool helps in productivity in managing PPC accounts. It allows you to easily track your accounts and campaigns. You can change between your accounts quickly without logging in/out. It helps automate your Google ad campaigns. It is recommended for PPC ad agencies. It is an easy tool to use and navigate through
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Google
I like that I can see several clients in one place, which can be convenient. However, the UX could be a lot better as outlined previously. In other words, the benefits of combining clients into the Ad Manager don't seem to be much more beneficial than logging into each client's ad account separately
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Pros
Adzooma
  • Integrates multiple Paid search platforms into one place
  • Integrations - everything works
  • Adjust and edit paid search accounts, such as Google Ads
  • Use all features in paid platforms
  • Monitoring and tracking
  • Metrics of all accounts added
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Google
  • The obvious is the data - Google Ads Manager gives me essential and even critical data about which jobs and industries are hot right now and what is driving the most response.
  • Google Ad Manager gives us more control over the search engine results page as we get more visibility and real estate on our branded search terms and job/industry-specific search terms.
  • Google Ad Manager gives us the chance to compete with major national players in job recruitment, Monster, Indeed, LinkedIn, etc.
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Cons
Adzooma
  • Creating ads for Youtube videos
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Google
  • Support. Not that they don't call or offer help, it's that our account people are bullies. I tell them I don't have time, so I am insulted and told that I need to get in front of the laptop otherwise I have "failed the company." I have never had a situation where I wasn't bullied by our Ad reps. They don't respect or value our time, which can make their calls frustrating.
  • Too quick on support. They don't take the time to understand the product. We are a preschool which shares a name with a popular motorcycle. An Ad rep insisted he knew the company so well that he could help me within five minutes. After being interrupted frequently, I just let him continue to tell me how I "could increase awareness of our aerodynamic seat design by creating ads with those keywords..."
  • Better management of trademark keywords and program awareness. We switched over to a new site, the domain changed for about ten seconds. All of our ads were unapproved and put on pause. The email stated it would be fixed very quickly, but I had to go in for the last 3 days to reactivate each one individually.
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Likelihood to Renew
Adzooma
No answers on this topic
Google
I think it's useful for our team and we rely on it to improve our business. It is within our budget also. Although we still will need an approval from the upper-level management team, I don't see any problem with that
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Usability
Adzooma
Very usable platform, easy to get set-up, used and integrated with your tools
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Google
While most of Google Ad Manager is user-friendly, certain parts of the ad creation process could use some improvements. Specifically, the way you insert keywords can be clunky and time-consuming, and I would like to see better and more keyword suggestions when designing a campaign.
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Support Rating
Adzooma
Adzooma has a solid team but their team works in UK time zone so it's hard to get in touch with them. Usually, they are helpful but sometimes they're not. They won't know what problems you have and might ignore you on that. Their support has been decent in updating and fixing bugs at a good rate.
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Google
I could say a lot about this topic. As an agency, we get a new [representative] to talk to almost every quarter to go over select accounts and the campaigns within. Most of the time, these [educated representatives], don't provide any new feedback, or I just simply [disagree] with their approach. This is not all the time however. I have learned a lot from a rare few, [individuals] that have given me new strategies and access to betas early on. The other side of support, is the [overseas support platform]. [It] is usually not very helpful, but you can [emphasize] issues and they can research [them]. The Google Tag Implementation team is pristine though. When you need them, you need to set an appointment, which is usually 2 weeks out; they are so over-my-head intelligent, I've never had a bad experience with them and whenever I needed them for a fix, they solved it [within] the first call.
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Alternatives Considered
Adzooma
Choose Adzooma because it offers a great introductory free starter package that provides great onboarding and management.
Read full review
Google
As I've said in prior comments, I like how the Google Ad Manager makes better use of the Google data and results compared to the others. Yes, I've tried them - I used to evaluate software for a former company. They will all do the job I didn't like their usage as much as I preferred the Google information - and I said even that had flaws - so you have to realize that nothing is completely perfect so far.
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Return on Investment
Adzooma
  • Saved on ad spent
  • Automation to avoid spending too much
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Google
  • I was able to work well with my budgets - mainly because of the reports.
  • I saw a great spike in the way my ad traffic increased.
  • It was a very easy way to work with Google Ad Manager than connecting other platforms with less compatibility - Less investment.
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ScreenShots

Adzooma Screenshots

Screenshot of Dashboard ViewScreenshot of Applying OpportunitiesScreenshot of Create Automation RulesScreenshot of Manage Multiple AccountsScreenshot of Add Multiple UsersScreenshot of Create Custom Reports