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11 Ratings
9 Ratings
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Score 8.4 out of 101
11 Ratings
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Score 8.2 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Brand24

It appeared to me that Brand24 was designed to be used by customer service and marketing teams to track the sentiment of comments left about their products online; however, I found it most useful (as a sales person) to use it for helping unhappy consumers to find better solutions.
James McTavish profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Brand24
Backlink management
Agency Analytics
8.3
Brand24
SERP ranking tracking
Agency Analytics
9.7
Brand24
Page grader
Agency Analytics
7.0
Brand24
Competitive analysis
Agency Analytics
7.6
Brand24
Site audit / diagnostics
Agency Analytics
8.0
Brand24
Site recommendations
Agency Analytics
7.0
Brand24

SEO Channels

Agency Analytics
8.5
Brand24
Local SEO
Agency Analytics
8.7
Brand24
Global SEO
Agency Analytics
8.3
Brand24

SEO Platform & Account Management

Agency Analytics
10.0
Brand24
Integration with web analytics tools
Agency Analytics
10.0
Brand24

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Tracked negative sentiments
  • Had a broad scope of social media tracking thru various popular apps and websites
  • Allowed you set up instant triggers to find post that submitted very recently
James McTavish profile photo

Cons

  • Very basic tool.
  • There are other tools in the market that can get you more than that.
  • Lack of integration with tools.
Gerry Dapergolas profile photo
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
James McTavish profile photo

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is incredibly useful to our clients.
Kelcey Zacarese profile photo

Return on Investment

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo
  • No negative impacts
  • Helped me book more meetings that turned into revenue
James McTavish profile photo

Screenshots

Agency Analytics

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Brand24

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Brand24 Editions & Modules
Brand24
Edition
Plus
$491
Premium
$991
Max
$3491
1. per month
Additional Pricing Details