What users are saying about
11 Ratings
9 Ratings
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Score 8.6 out of 101
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Brand24

Brand24 is best suited for a brand who is looking for insights from a certain campaign that their brand conducted, and/or certain trends that have been circulating in their brand's social landscape amongst competitors. They successfully can track hashtag reach which I find to be one of their strongest qualities
Kelcey Zacarese profile photo

Feature Rating Comparison

SEO

Agency Analytics
8.0
Brand24
Backlink management
Agency Analytics
8.3
Brand24
SERP ranking tracking
Agency Analytics
9.7
Brand24
Page grader
Agency Analytics
7.0
Brand24
Competitive analysis
Agency Analytics
7.8
Brand24
Site audit / diagnostics
Agency Analytics
8.0
Brand24
Site recommendations
Agency Analytics
7.0
Brand24

SEO Channels

Agency Analytics
8.6
Brand24
Local SEO
Agency Analytics
8.8
Brand24
Global SEO
Agency Analytics
8.5
Brand24

SEO Platform & Account Management

Agency Analytics
10.0
Brand24
Integration with web analytics tools
Agency Analytics
10.0
Brand24

Pros

Agency Analytics

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo

Brand24

  • The interface of Brand24 is extremely easy to use and easy to understand for beginnings or mid-level emoloyees
  • The results in Brand24 are organized clearly in buckets that you can either PDF or download the raw data
  • Brand24 looks at several social platforms rather than just 1 or 2, like some other tools are limited to
Kelcey Zacarese profile photo

Cons

Agency Analytics

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo

Brand24

  • Other metrics like follower growth or changes in engagement rates would be more beneficial
  • Tracking web conversions / app downloads if possible
  • More in depth sentiment analysis
Kelcey Zacarese profile photo

Alternatives Considered

Agency Analytics

We stopped using RavenTools because the report rendering was ridiculously slow.
Gene Sower profile photo

Brand24

Unfortunately I believe that Brand24 is not as complex and helpful as Brandwatch or Spredfast, but I do believe it is a more modern and complex tool than Sysomos. Brandwatch and Spredfast just have more abilities and seem to pull in more complex and comprehensive data that is incredibly useful to our clients.
Kelcey Zacarese profile photo

Return on Investment

Agency Analytics

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo

Brand24

  • Positive: helped with new business client requests that required social listening
  • Positive: helped with current client requests on tracking certain campaigns we ran on LTO (limited time offer) items
  • Negative: did not compute all the metrics we were looking for
Kelcey Zacarese profile photo

Screenshots

Agency Analytics

Pricing Details

Agency Analytics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Agency Analytics Editions & Modules

Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Brand24

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Brand24 Editions & Modules

Brand24
Edition
Plus
$491
Premium
$991
Max
$3491
1. per month
Additional Pricing Details

Add comparison