What users are saying about

Brand24

10 Ratings

Agency Analytics

8 Ratings
Score 8.5 out of 101

Brand24

10 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

Agency Analytics

Companies where their website and search engine rankings matter are great users of the tool. If you want to know how to improve your search engine rankings, the first step is to track it. Agency Analytics does a great job accomplishing this with multiple ways to look at the data. If you're wondering how to improve your website for the search engines, the audit tool is super helpful to accomplish this.
Jason Montoya profile photo

Brand24

It appeared to me that Brand24 was designed to be used by customer service and marketing teams to track the sentiment of comments left about their products online; however, I found it most useful (as a sales person) to use it for helping unhappy consumers to find better solutions.
James McTavish profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Brand24
Backlink management
Agency Analytics
8.3
Brand24
SERP ranking tracking
Agency Analytics
9.7
Brand24
Page grader
Agency Analytics
7.0
Brand24
Competitive analysis
Agency Analytics
7.5
Brand24
Site audit / diagnostics
Agency Analytics
8.0
Brand24
Site recommendations
Agency Analytics
7.1
Brand24

SEO Channels

Agency Analytics
8.5
Brand24
Local SEO
Agency Analytics
8.7
Brand24
Global SEO
Agency Analytics
8.3
Brand24

SEO Platform & Account Management

Agency Analytics
10.0
Brand24
Integration with web analytics tools
Agency Analytics
10.0
Brand24

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Tracked negative sentiments
  • Had a broad scope of social media tracking thru various popular apps and websites
  • Allowed you set up instant triggers to find post that submitted very recently
James McTavish profile photo

Cons

  • More granular control over each module.
  • Ability to limit the number of results in each module. For Facebook results, for example, we get multiple pages of results when I'd prefer to just include top 10 or top 20, etc. Not every single one.
  • Faster report generation.
Gene Sower profile photo
  • The user interface was confusing. I had to reach out to support for help, and I'm a pretty tech-savvy person to begin with. Support resolved my issue.
James McTavish profile photo

Alternatives Considered

We stopped using RavenTools because the report rendering was ridiculously slow.
Gene Sower profile photo
No answers on this topic

Return on Investment

  • Very affordable at $99 a month. While we don't charge clients for it we only offer it for our premium, full-service accounts.
  • It makes the work we do "official" and substantiates the work we do.
  • I feel it legitimizes our SEO work.
Gene Sower profile photo
  • No negative impacts
  • Helped me book more meetings that turned into revenue
James McTavish profile photo

Screenshots

Agency Analytics

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Brand24

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Brand24 Editions & Modules
Brand24
Edition
Plus
$491
Premium
$991
Max
$3491
1. per month
Additional Pricing Details