Agency Analytics vs. Buffer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$60
per month
Buffer
Score 7.7 out of 10
Small Businesses (1-50 employees)
Buffer is a social sharing tool. When browsing content, clicking on the Buffer icon automatically stores the content and schedules posts to social media channels throughout the day.
$6
per month per channel
Pricing
Agency AnalyticsBuffer
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
Free
$0
Essentials
$6
per month per channel
Team
$12
per month per channel
Offerings
Pricing Offerings
Agency AnalyticsBuffer
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).A discount is offered for annual billing.
More Pricing Information
Community Pulse
Agency AnalyticsBuffer
Features
Agency AnalyticsBuffer
Publishing
Comparison of Publishing features of Product A and Product B
Agency Analytics
-
Ratings
Buffer
7.9
77 Ratings
2% below category average
Content planning and scheduling00 Ratings8.677 Ratings
Content optimization00 Ratings7.470 Ratings
Workflow management00 Ratings7.866 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Agency Analytics
-
Ratings
Buffer
7.2
70 Ratings
7% below category average
Campaign success analytics00 Ratings7.270 Ratings
Account management
Comparison of Account management features of Product A and Product B
Agency Analytics
-
Ratings
Buffer
8.3
72 Ratings
4% above category average
Role-based user permissions & privileges00 Ratings8.559 Ratings
Mobile access00 Ratings8.168 Ratings
Best Alternatives
Agency AnalyticsBuffer
Small Businesses
Supermetrics
Supermetrics
Score 9.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agency AnalyticsBuffer
Likelihood to Recommend
10.0
(16 ratings)
7.9
(96 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(15 ratings)
Usability
-
(0 ratings)
8.4
(33 ratings)
Availability
-
(0 ratings)
8.2
(2 ratings)
Performance
-
(0 ratings)
8.0
(2 ratings)
Support Rating
9.8
(4 ratings)
7.0
(24 ratings)
Implementation Rating
-
(0 ratings)
8.0
(3 ratings)
Configurability
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.6
(2 ratings)
User Testimonials
Agency AnalyticsBuffer
Likelihood to Recommend
AgencyAnalytics
Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
Read full review
Buffer
It helps me save hours by devoting only half an hour in a month's worth of posting, in addition to that it is quite simple to use. Buffer for scheduling social posts well in advance, but I have begun using it instead of posting natively on the social apps themselves because it makes it super easy to post the same messages to more than one platform.
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Pros
AgencyAnalytics
  • Agency Analytics has the capability of connecting with web analytical solutions.
  • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
  • The tool facilitates the black-link management for SEO purposes.
  • Lastly, the customer support addresses all problems that clients face daily.
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Buffer
  • I can plan and publish content on social channels.
  • Buffer's interface is quite tidy and generates the necessary facilities to save us time in publishing consistent content.
  • It has a special price; it is pretty affordable.
  • It has the possibility of integrating with other tools to improve its functions.
Read full review
Cons
AgencyAnalytics
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
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Buffer
  • Expensive Analytics: The upgrade you need to access your analytics is quite expensive, and I have come across other tools that provide the same or even more for a lesser priced plan.
  • No Media Library: The one feature I have found on another social media planning tool that I wish Buffer had is a media library. This allows you to upload photos you aren't using right away to have them readily available when you do decide to use them. This is not a feature in Buffer.
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Likelihood to Renew
AgencyAnalytics
No answers on this topic
Buffer
I am giving buffer this rating because of a couple issues that it has compared to other platforms. It does not always post to instagram and you will need to go in an manually post. Also, one of the biggest qualms that we have with buffer is the price it costs to have robust analytics
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Usability
AgencyAnalytics
No answers on this topic
Buffer
We use Buffer for certain website content that should be shared on social networks, having this tool helps us to do it faster and easier since we can send the publications from the internet browser and the stack of scheduled messages. It is really fast and easy for all team members who share access to the account, so at the same time that we analyze the information that we can share, the message stack is prepared
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Reliability and Availability
AgencyAnalytics
No answers on this topic
Buffer
Buffer is always on hand and very reliable, their software suite rarely has outages
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Performance
AgencyAnalytics
No answers on this topic
Buffer
Buffer performs well on both desktop and mobile platforms. The one area as I have stated before is that it does not always want to automatically push to Instagram and the user will have to go do it manually. Buffer works very well pushing to other platforms. The instagram issue is the only reason buffer does not get a 10 on this section
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Support Rating
AgencyAnalytics
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
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Buffer
  1. It really helped to my business to grow online.
  2. I was able to take actions mindfully as the analytics are damn good.
  3. Also used for managing clients social media accounts and it proved to be a best resource.
  4. Clients were really happy as they got high demand and growth on internet and the secret is Buffer.
  5. The user interface is really easy to understand and manage. Support is 24/7 available to help.
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Implementation Rating
AgencyAnalytics
No answers on this topic
Buffer
We were very satisfied with the implementation of Buffer. We had no issues switching from the platform that we were using over to buffer. Our staff did not even miss a beat when it came to posting content. It was an easy transition and I feel that is something that buffer has really done well. They have an "out of the box" usability platform
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Alternatives Considered
AgencyAnalytics
This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
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Buffer
I also used Combin which is easy and free to use. However, Combin only posts when the computer is active and connected to the internet. So, posting while you are not actively using your computer at that moment is not possible, therefore Buffer is much more efficient as you can even post while being on vacation without working.
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Scalability
AgencyAnalytics
No answers on this topic
Buffer
Buffer does what it say on tin as they say! you can always count on Buffer. Buffer can be scale to 25 social account with 2,000 scheduled post which is enough for most agencies or businesses
Read full review
Return on Investment
AgencyAnalytics
  • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
  • It is something we can easily build into our pricing model.
  • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
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Buffer
  • It has saved money by allowing us to automate our social using one person
  • It allows us to connect one channel at a time instead of wasting money on larger account management tools
  • We are making money, because it has already delivered several clients
Read full review
ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page

Buffer Screenshots

Screenshot of The Buffer dashboardScreenshot of Customizable posting scheduleScreenshot of Tailored PostsScreenshot of List or calendar view of scheduled postsScreenshot of Browser extensionScreenshot of Social media analytics