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Agency Analytics vs. FollowerSearch vs. Talkwalker by Hootsuite

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Agency Analytics

    Score8.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…

    $60

    per month

    FollowerSearch

    Score9 out of 10
    N/AFollowerSearch from Bytesview Analytics is a Twitter Search and Twitter Analytics tool. It helps the user understand followers, influencers and competitive research.

    $29

    per month

    Talkwalker by Hootsuite

    Score8.1 out of 10
    N/ATalkwalker is a consumer intelligence company that bring sin data from 30+ social networks, 150 million websites, and 100 data partners to give customers a unified view of their consumers. Talkwalker is a Hootsuite solution since the 2024 acquisition.N/A
    Pricing
    Agency AnalyticsFollowerSearchTalkwalker by Hootsuite
    Editions & Modules
    Freelancer
    $12
    per month per client campaign (minimum 5 client campaigns)
    Agency
    $18
    per month per client campaign (minimum 10 client campaigns)
    Enterprise
    contact for enterprise pricing
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Agency AnalyticsFollowerSearchTalkwalker by Hootsuite
    Free Trial
    YesYesYes
    Free/Freemium Version
    NoNoYes
    Premium Consulting/Integration Services
    NoNoNo
    Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
    Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).
    More Pricing Information
    Community Pulse
    Agency AnalyticsFollowerSearchTalkwalker by Hootsuite
    Considered Multiple Products
    AgencyAnalytics
    No answer on this topic
    FollowerSearch
    No answer on this topic
    Hootsuite
    Chose Talkwalker by Hootsuite
    Talkwalker only stacks up against these other paid products in one sense: It is the only free tool with any degree of functionality. If you need a more accurate and precise listening tool, Talkwalker isn't the best option. However, if you aren't ready to take on a monthly …
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    11 Answers
    No answers on this topic
    100%
    Would buy again
    6 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    100%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    11 Answers
    No answers on this topic
    100%
    Happy with the feature set
    6 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    11 Answers
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    5 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    No answers on this topic
    100%
    Implementation went as expected
    5 Answers
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    Agency AnalyticsFollowerSearchTalkwalker by Hootsuite
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    TapClicks
    Score8 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
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    Score6.8 out of 10
    Medium-sized Companies
    Supermetrics
    Score9.7 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Crowdbooster (discontinued)
    Score7 out of 10
    Enterprises
    TrackMaven
    Score8.5 out of 10
    1-Social
    Score5.1 out of 10
    1-Social
    Score5.1 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Agency AnalyticsFollowerSearchTalkwalker by Hootsuite
    Likelihood to Recommend
    10.0
    (16 ratings)
    9.0
    (1 ratings)
    8.3
    (13 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Usability
    -
    (0 ratings)
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.8
    (4 ratings)
    -
    (0 ratings)
    8.0
    (4 ratings)
    Ease of integration
    -
    (0 ratings)
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    Agency AnalyticsFollowerSearchTalkwalker by Hootsuite
    Likelihood to Recommend
    AgencyAnalytics
    Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
    Incentivized
    Read full review
    FollowerSearch
    I recently tried FollowerSearch for twitter analytics and it's been a great tool for understanding my competitor, audience and engagement. I am impressed with the level of detail and insights it provides. I recommend it for any business looking to improve their social media strategy. It doesn't have some advanced features found in other social media management tools such as social listening or content scheduling.
    Read full review
    Hootsuite
    Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.
    Incentivized
    Read full review
    Pros
    AgencyAnalytics
    • Agency Analytics has the capability of connecting with web analytical solutions.
    • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
    • The tool facilitates the black-link management for SEO purposes.
    • Lastly, the customer support addresses all problems that clients face daily.
    Incentivized
    Read full review
    FollowerSearch
    No answers on this topic
    Hootsuite
    • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
    • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
    • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
    • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
    • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
    • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
    Incentivized
    Read full review
    Cons
    AgencyAnalytics
    • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
    • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
    • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
    • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
    Incentivized
    Read full review
    FollowerSearch
    No answers on this topic
    Hootsuite
    • The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
    • The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
    Incentivized
    Read full review
    Likelihood to Renew
    AgencyAnalytics
    No answers on this topic
    FollowerSearch
    No answers on this topic
    Hootsuite
    Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.
    Read full review
    Usability
    AgencyAnalytics
    No answers on this topic
    FollowerSearch
    No answers on this topic
    Hootsuite
    Despite all the functionalities available on the platform, I never felt overwhelmed or confused
    Read full review
    Performance
    AgencyAnalytics
    No answers on this topic
    FollowerSearch
    No answers on this topic
    Hootsuite
    Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
    Incentivized
    Read full review
    Support Rating
    AgencyAnalytics
    They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
    Incentivized
    Read full review
    FollowerSearch
    No answers on this topic
    Hootsuite
    They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
    Incentivized
    Read full review
    Alternatives Considered
    AgencyAnalytics
    This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
    Incentivized
    Read full review
    FollowerSearch
    No answers on this topic
    Hootsuite
    I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
    Incentivized
    Read full review
    Return on Investment
    AgencyAnalytics
    • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
    • It is something we can easily build into our pricing model.
    • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
    Incentivized
    Read full review
    FollowerSearch
    No answers on this topic
    Hootsuite
    • The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
    • Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
    • Using the paid version would help delve into even more insights for your business.
    Incentivized
    Read full review
    ScreenShots

    Agency Analytics Screenshots

    Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page

    FollowerSearch Screenshots

    Screenshot of FollowerSearch Homepage