What users are saying about
55 Ratings
13 Ratings
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Score 8.6 out of 100
55 Ratings
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Score 8.6 out of 100

Likelihood to Recommend

Agency Analytics

From an SEO perspective, Agency Analytics satisfies many of our needs. The reporting, keyword tracking and audit features are solid. The integrations to Google products and third party tools are also solid. I think Agency Analytics needs to improve the competitor research section. Having the ability to compare specific keywords to our clients vs. competitors provides valuable insight. Currently we're able to see the total number; however, seeing specific keywords enables us to determine where we need to improve our keyword rankings vs. competitors.
Vito Altamura | TrustRadius Reviewer

RavenTools

If you are looking for a one-stop shop for MOST things related to digital marketing, RavenTools is a great solution. You will be able to monitor social media, Google tools, email campaigns, and much more from one spot. It really cuts down on time spent moving from account to account. If you are looking for clean and easy to read reports for clients, RavenTools is perfect for that as well. It provides tools and reports that can be used by internal and external teams alike.
Lakita Marshall | TrustRadius Reviewer

Feature Rating Comparison

SEO

Agency Analytics
7.5
RavenTools
7.4
Backlink management
Agency Analytics
8.1
RavenTools
8.4
SERP ranking tracking
Agency Analytics
8.6
RavenTools
7.1
Page grader
Agency Analytics
9.0
RavenTools
6.8
Competitive analysis
Agency Analytics
4.3
RavenTools
8.0
Site audit / diagnostics
Agency Analytics
8.9
RavenTools
7.4
Site recommendations
Agency Analytics
7.0
RavenTools
6.5
Task management
Agency Analytics
7.0
RavenTools
8.0
Keyword analysis
Agency Analytics
RavenTools
7.0

SEO Channels

Agency Analytics
8.6
RavenTools
6.9
Local SEO
Agency Analytics
8.5
RavenTools
7.7
Global SEO
Agency Analytics
8.6
RavenTools
7.0
Social SEO
Agency Analytics
RavenTools
8.1
Mobile SEO
Agency Analytics
RavenTools
5.0

SEO Platform & Account Management

Agency Analytics
8.2
RavenTools
8.8
Integration with web analytics tools
Agency Analytics
8.2
RavenTools
9.3
Multi-domain support
Agency Analytics
RavenTools
8.2

Pros

Agency Analytics

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson | TrustRadius Reviewer

RavenTools

  • RavenTools has teamed up with SEO services like Moz and Magestic SEO to provide detailed data about the SEO health of your own websites as well as how they compare to your competitors' websites. I can directly compare number of backlinks, page speed, domain authority, integration of Google Analytics, presence of robots.txt files, on-site social media engagement, and home page load time. This a great way to get an idea of how your site stacks up against others and what can be done to improve it.
  • RavenTools' automated reports are mostly great (I'll cover the negatives later). You can create reports with as much data as you would like and schedule them to arrive as often as you would like. I have SEO, social media, and site performance reports delivered to my team and me every Monday covering the last 10 days, and a broader quarterly report arrives in the inboxes of a few executives once a quarter.
  • RavenTools' graphs are often easier to read and decipher than graphs found in Google Analytics. Part of the reason is the graph height. Google Analytics graphs are fairly short, so it's difficult to see smaller variations in the data. Those variations are more pronounced within RavenTools using the data.
Laren Helms | TrustRadius Reviewer

Cons

Agency Analytics

  • More granular control over each module.
  • Ability to limit the number of results in each module. For Facebook results, for example, we get multiple pages of results when I'd prefer to just include top 10 or top 20, etc. Not every single one.
  • Faster report generation.
Gene Sower | TrustRadius Reviewer

RavenTools

  • The data it gets from Webmaster Tools and Analytics is great and reporting on it is easy - however, when you're looking at the charts for keyword placement on screen the graphic can be hard to read and often I find myself just checking GWT and BWT separately for easier information if no report needs to be generated.
  • RavenTools comes with an iPhone app so you can check on your campaigns and clients when you're not at your desk, however, the app crashes quite a bit when you get to the Google Analytics portion of the screen.
Steve Jones | TrustRadius Reviewer

Likelihood to Renew

Agency Analytics

No score
No answers yet
No answers on this topic

RavenTools

RavenTools 9.0
Based on 16 answers
A year ago or so, Raven abandoned many of their organic rank reporting tools in an attempt to favor some Adwords intelligence. The market rebelled, as did I; in our desperation to find an alternative to Raven, none could be found and a great majority of users didn't want/need Adwords data. Months later, Raven reverted. I'd renew with Raven not just because nothing else cuts it, but because they are both trying to innovate, and listening to customers.
Anonymous | TrustRadius Reviewer

Usability

Agency Analytics

No score
No answers yet
No answers on this topic

RavenTools

RavenTools 7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Lakita Marshall | TrustRadius Reviewer

Support Rating

Agency Analytics

Agency Analytics 8.5
Based on 2 answers
For the price, it's a great value and offers the key features you need as a digital marketer. I would've given it a higher score if it offered a little more advanced functionality for bringing in data. You're largely stuck with the metrics/dimensions that they offer out-of-the-box. If it offered that, the tool would save a considerable amount of time on reporting.
Anonymous | TrustRadius Reviewer

RavenTools

RavenTools 9.0
Based on 2 answers
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Lakita Marshall | TrustRadius Reviewer

Alternatives Considered

Agency Analytics

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya | TrustRadius Reviewer

RavenTools

I don't have a lot of experience with other tools although we have had a lot of demos of other products. We have often found that by utilizing features in Raven that we didn't know about we could have the same functionality without using another reporting tool. This allows us to continue using one integrated reporting tool.
Amy Odhner | TrustRadius Reviewer

Return on Investment

Agency Analytics

  • Helped us monitor campaigns effectively
  • Helped reduce the need of long reports as we could get data anytime
  • Helped monitor campaign performance in order to optimise better for SEO
Gerry Dapergolas | TrustRadius Reviewer

RavenTools

  • RavenTools has been invaluable in helping us improve ranking through website audits. The ease with which we can correct issues once they arise has resulted in approximately 35% increased productivity from our audit team.
  • It would be helpful if the reports were nice enough that they could be customer-facing. We have to put the data into our own reporting forms for customer presentation.
Anonymous | TrustRadius Reviewer

Pricing Details

Agency Analytics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Agency Analytics Editions & Modules

Edition
Freelancer$49
Agency$99
Enterprise$249
Unlimited$499
    Additional Pricing Details

    RavenTools

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    RavenTools Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Agency Analytics
    8.6
    RavenTools
    9.0

    Likelihood to Renew

    Agency Analytics
    RavenTools
    9.0

    Usability

    Agency Analytics
    RavenTools
    7.0

    Reliability and Availability

    Agency Analytics
    RavenTools
    8.0

    Support Rating

    Agency Analytics
    8.5
    RavenTools
    9.0

    Add comparison