What users are saying about
48 Ratings
9 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101
48 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

Add comparison

Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

RavenTools

I've used every other major platform available, and a number of unknown startups. Raven has its warts, but I don't think a review of alternatives is worth your time. There is no selection process: set up Raven.
No photo available

Feature Rating Comparison

SEO

Agency Analytics
7.9
RavenTools
6.9
Backlink management
Agency Analytics
8.3
RavenTools
5.3
SERP ranking tracking
Agency Analytics
9.7
RavenTools
5.3
Page grader
Agency Analytics
7.0
RavenTools
7.4
Competitive analysis
Agency Analytics
7.6
RavenTools
7.8
Site audit / diagnostics
Agency Analytics
8.0
RavenTools
7.7
Site recommendations
Agency Analytics
7.0
RavenTools
7.1
Keyword analysis
Agency Analytics
RavenTools
7.0
Task management
Agency Analytics
RavenTools
8.0

SEO Channels

Agency Analytics
8.5
RavenTools
6.5
Local SEO
Agency Analytics
8.7
RavenTools
7.0
Global SEO
Agency Analytics
8.3
RavenTools
7.4
Social SEO
Agency Analytics
RavenTools
6.2
Mobile SEO
Agency Analytics
RavenTools
5.4

SEO Platform & Account Management

Agency Analytics
10.0
RavenTools
8.7
Integration with web analytics tools
Agency Analytics
10.0
RavenTools
8.3
Multi-domain support
Agency Analytics
RavenTools
9.1

Pros

  • Tracks keyword rankings
  • Tracks Google search queries
  • Manages links gained and lost
  • Allows us to sculpt and streamline Google Analytics and Search console dats
Gene Sower profile photo
  • This is a great program for reporting to clients. There is easy integration for Adwords, Analytics, and Search Console.
  • The keyword tracker feature allows us to monitor keyword rankings.
  • The website audit tool helps us identify site issues in order to resolve them. We typically run this feature once a month for all of our clients.
Geoffrey Hoesch profile photo

Cons

  • Very basic tool.
  • There are other tools in the market that can get you more than that.
  • Lack of integration with tools.
Gerry Dapergolas profile photo
  • More detailed reporting from AdWords
  • Additional customization options for reports
  • Smarter SEO site auditing - it can review things using rigid criteria, but doesn't offer the kind of nuanced analysis that a trained SEO analyst can deliver.
Shawn Livengood profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
RavenTools9.0
Based on 16 answers
I've yet to see another product that provides the feature set for the price point that RavenTools does. I'm open to giving other products a try if they come about, but generally expect RavenTools to develop and expand to continue meeting the market needs they cater too for their client's needs.
Jason Bean profile photo

Usability

No score
No answers yet
No answers on this topic
RavenTools7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Lakita Marshall profile photo

Support

No score
No answers yet
No answers on this topic
RavenTools9.0
Based on 1 answer
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Lakita Marshall profile photo

Alternatives Considered

SEMRush for more detailed analysis
Gerry Dapergolas profile photo
I have used Majestic, Moz, and SEMrush for similar things and I like all these tools. I like majestic's interface best for competitive analysis and backlink exploration. I prefer some of Moz's tools to Raven, but Raven has the advantage of compiling data from all these different tools. I use many of these interchangeably and I'm glad I work for an agency that has access to all of them.
No photo available

Return on Investment

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo
  • Increased employee efficiency is huge! We are able to go back to the past month's work when we get new accounts and see what past work has been done and what needs a follow-up or an extra step.
  • RavenTools's biggest strength is its organization of data that is indispensable to reporting. It has made monthly SEO reports so much simpler and provides all the data we need for clients to be happy, without overwhelming them.
  • The site auditor has been excellent in creating reports, competitive analyses, and website recommendations for clients. Without needing to use 5 different tools, we can just use Raven which pulls in multiple tools into one.
No photo available

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

RavenTools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
RavenTools Editions & Modules
RavenTools
Additional Pricing Details