What users are saying about

RavenTools

48 Ratings

Agency Analytics

8 Ratings
Score 8.5 out of 101

RavenTools

48 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

RavenTools

RavenTools is well suited for online marketers and content marketers. I don't think it is necessarily the best tool for paid search marketers because they do not need all of the link tracking and outreach tools in the software
Jennifer Long profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
RavenTools
6.6
Backlink management
Agency Analytics
8.3
RavenTools
3.6
SERP ranking tracking
Agency Analytics
9.7
RavenTools
3.6
Page grader
Agency Analytics
7.0
RavenTools
8.3
Competitive analysis
Agency Analytics
7.5
RavenTools
7.0
Site audit / diagnostics
Agency Analytics
8.0
RavenTools
9.0
Site recommendations
Agency Analytics
7.0
RavenTools
8.7
Keyword analysis
Agency Analytics
RavenTools
6.9
Task management
Agency Analytics
RavenTools
5.7

SEO Channels

Agency Analytics
8.5
RavenTools
6.4
Local SEO
Agency Analytics
8.7
RavenTools
2.9
Global SEO
Agency Analytics
8.3
RavenTools
8.9
Social SEO
Agency Analytics
RavenTools
6.9
Mobile SEO
Agency Analytics
RavenTools
6.9

SEO Platform & Account Management

Agency Analytics
10.0
RavenTools
9.3
Integration with web analytics tools
Agency Analytics
10.0
RavenTools
8.6
Multi-domain support
Agency Analytics
RavenTools
10.0

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Organizes contact details, outreach, and log in information for websites.
  • Reports: Audits, analytics, performance.
  • Easy Integration via browser extensions and API key.
Jennifer Long profile photo

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • The chrome extension is very glitchy, please fix.
  • I would like to be able to compare one client's links to another's and be given a list of sites that ones has a link from but not the other.
Jennifer Long profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
RavenTools9.7
Based on 15 answers
Because I use it everyday, and I consider it a must-have to perform my job.
Jennifer Long profile photo

Usability

No score
No answers yet
No answers on this topic
RavenTools7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Lakita Marshall profile photo

Support

No score
No answers yet
No answers on this topic
RavenTools9.0
Based on 1 answer
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Lakita Marshall profile photo

Alternatives Considered

We stopped using RavenTools because the report rendering was ridiculously slow.
Gene Sower profile photo
Moz, Searchlight, Wordstream, marketvibe
No photo available

Return on Investment

  • Very affordable at $99 a month. While we don't charge clients for it we only offer it for our premium, full-service accounts.
  • It makes the work we do "official" and substantiates the work we do.
  • I feel it legitimizes our SEO work.
Gene Sower profile photo
  • Efficiency in content marketing by making rank reports readily available to those unfamiliar with SEO
  • Evidence and direction for web developers of the importance of site performance, speed, etc.
No photo available

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

RavenTools

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
RavenTools Editions & Modules
RavenTools
Additional Pricing Details