What users are saying about
51 Ratings
9 Ratings
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Score 8.6 out of 101
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Likelihood to Recommend

Agency Analytics

Well suited for small agencies such as ours. Maybe not suitable or overkill for solo entrepreneurs. Not sure. But it's a great tool for small teams
Gene Sower profile photo

RavenTools

I would definitely recommend RavenTools to a colleague. They are very open to feedback regarding additional features we would like to see. Additionally, they are great at providing webinars on how to best use their products. We have increased our utilization of RavenTools every time we have watched on of the webinars. These reports are most useful to presenting data to non-analysts. A hard-cord analytics person might want to dig deeper into the data. RavenTools is best at providing a high-level overview of the information. With that said, I think Raven is an excellent reporting solution.
Amy Odhner profile photo

Feature Rating Comparison

SEO

Agency Analytics
8.0
RavenTools
6.9
Backlink management
Agency Analytics
8.3
RavenTools
5.3
SERP ranking tracking
Agency Analytics
9.7
RavenTools
5.3
Page grader
Agency Analytics
7.0
RavenTools
7.4
Competitive analysis
Agency Analytics
7.8
RavenTools
7.9
Site audit / diagnostics
Agency Analytics
8.0
RavenTools
7.5
Site recommendations
Agency Analytics
7.0
RavenTools
6.9
Keyword analysis
Agency Analytics
RavenTools
7.0
Task management
Agency Analytics
RavenTools
8.0

SEO Channels

Agency Analytics
8.6
RavenTools
6.4
Local SEO
Agency Analytics
8.8
RavenTools
7.0
Global SEO
Agency Analytics
8.5
RavenTools
7.2
Social SEO
Agency Analytics
RavenTools
6.1
Mobile SEO
Agency Analytics
RavenTools
5.2

SEO Platform & Account Management

Agency Analytics
10.0
RavenTools
8.5
Integration with web analytics tools
Agency Analytics
10.0
RavenTools
8.1
Multi-domain support
Agency Analytics
RavenTools
9.0

Pros

Agency Analytics

  • Quick and easy to get SEO rankings.
  • Folder and keyword categorisation.
  • Good reports.
Gerry Dapergolas profile photo

RavenTools

  • Centralize data points and resources to a single area and platform for easy access and review
  • Visually present data to customers without being overwhelming or cumbersome in data overload
  • Automate basic reporting and data consolidation to free up time for focusing on more strategic activities or executing desired plans and activities.
Jason Bean profile photo

Cons

Agency Analytics

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo

RavenTools

  • The reports are very amateurish. The graphs are too big and the size can't be changed. Even with the customization they offer (adding your logo) the reports are too basic looking to present to clients. They are also all in black and white, which is a huge issue for us. They're just not impressive enough to show clients.
  • The keyword ranking system is difficult to understand because they use a different method than some other search ranking monitoring services that are on the market. They aren't very good at explaining the discrepancies between their software and their competitors'.
  • Customizing the reports is too time consuming.
No photo available

Likelihood to Renew

Agency Analytics

No score
No answers yet
No answers on this topic

RavenTools

RavenTools 9.0
Based on 16 answers
I don't plan on going back to the in-house world so there is just absolutely no chance I would ever purchase Raven for my current role, or for a role similar to it. I spend 90% of my time here deep-diving into a single domain, and my boss doesn't care about how my reports look. There is just no use for Raven for me.Now, if I did somehow find myself as the head of an SEO agency providing light-touch services to a wide variety of clients again, I'd certainly reevaluate it along with other similar tools. I just don't see that happening, however.
No photo available

Usability

Agency Analytics

No score
No answers yet
No answers on this topic

RavenTools

RavenTools 7.0
Based on 1 answer
Certain areas, Social Media scheduling, could stand to undergo a complete overhaul. However, most of the RavenTools interface is easy to use. You will not have any issues getting up and running and should there be an issue, the customer service is really good. They also continue to preform updates that make the usability even better
Lakita Marshall profile photo

Support

Agency Analytics

No score
No answers yet
No answers on this topic

RavenTools

RavenTools 9.0
Based on 1 answer
RavenTools has some of the best Customer Support I have ever received. They are quick to respond and will keep you posted on the progress of your issue. You truly feel as if you are getting customized service. No human is perfect and I have had one situation in which I had to reach out multiple times, but overall I fully trust and approve of their process
Lakita Marshall profile photo

Alternatives Considered

Agency Analytics

I've used Moz fairly extensively and I've found Agency Anaytics overall is a better tool for managing and monitoring keywords and SEO improvement opportunities. It's easy to use, quick to set up and less expensive than Moz.
Jason Montoya profile photo

RavenTools

RavenTools is a workable solution for companies with SEO needs but also needing to report on social activity and produce easy reporting. We initially bought it for SEO tracking but then needed to add Moz when RavenTools scrapped their ability to report on keyword rankings. Moz is probably better as a pure SEO tool. Their functionality is much deeper, and their blog is a great resource for SEO and marketing advice
No photo available

Return on Investment

Agency Analytics

  • Quickly allows me to see the effectiveness of our digital efforts.
  • Allows us to see and react to situations where we are regressing in our efforts.
  • Allows us to see opportunities for improvement. As we make these changes, we find our conversion goes up.
Jason Montoya profile photo

RavenTools

  • We had some faster lead conversion so it had a positive ROI for a time. Then as we were not able to hold SEO clients the agency had to cancel.
No photo available

Pricing Details

Agency Analytics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Agency Analytics Editions & Modules

Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

RavenTools

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

RavenTools Editions & Modules

RavenTools
Additional Pricing Details

Add comparison