What users are saying about

Tracx

18 Ratings

Agency Analytics

8 Ratings
Score 8.5 out of 101

Tracx

18 Ratings
Score 6.7 out of 101

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Likelihood to Recommend

Agency Analytics

Good if you are only looking for keyword monitoring. If you want a more in depth analysis and further reporting capabilities you should look for other tools like sem rush
Gerry Dapergolas profile photo

Tracx

Tracx is best for influencer marketing tracking, where you need to track specific mentions of a keyword from specific people. Not sure it's the 100% solution for other social media aspects, but I have not explored many of those aspects, so I cannot be the end-all-be-all person to say when it isn't well suited
No photo available

Feature Rating Comparison

SEO

Agency Analytics
7.9
Tracx
Backlink management
Agency Analytics
8.3
Tracx
SERP ranking tracking
Agency Analytics
9.7
Tracx
Page grader
Agency Analytics
7.0
Tracx
Competitive analysis
Agency Analytics
7.5
Tracx
Site audit / diagnostics
Agency Analytics
8.0
Tracx
Site recommendations
Agency Analytics
7.0
Tracx

SEO Channels

Agency Analytics
8.5
Tracx
Local SEO
Agency Analytics
8.7
Tracx
Global SEO
Agency Analytics
8.3
Tracx

SEO Platform & Account Management

Agency Analytics
10.0
Tracx
Integration with web analytics tools
Agency Analytics
10.0
Tracx

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Track sentiment.
  • Develop queries.
  • Cover a wide net of users.
No photo available

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • Identifying good vs. bad vs. neutral sentiment.
  • Word clouds are a bit vague.
  • Overall usability and functionality certainly takes awhile to pick up fluently.
No photo available

Likelihood to Renew

No score
No answers yet
No answers on this topic
Tracx8.3
Based on 4 answers
Unless another group comes out with a software that is more easy to use, we will renew. While Tracx captures all the data we want, we still have to view the spreadsheets and do some math to get some of the numbers we want (potential impressions - not offered- versus actual reach - offered). If another solution offers both of those with an easy to use interface, we wouldn't be opposed to switching, especially if it was cheaper. Because we are only using Tracx for this influencer tracking that no one else does and they gave us a great deal since that is our main point of use, I do not foresee us switching
No photo available

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
Tracx has excellent precision and responsiveness for campaign monitoring. It's not suited for historical research though, so tools like Crimson and others like that, will still be necessary for a full-service social analytics agency.
Alexander Liss profile photo

Return on Investment

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo
  • Increased awareness in the social media space
  • Helped tailor posts to audience
Joelle Chiasson profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Tracx

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Tracx Editions & Modules
Tracx
Additional Pricing Details