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18 Ratings
9 Ratings
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Score 8.4 out of 101
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.7 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Tracx

I like that Tracx has all of the social media resources that we are looking for with just one login required. In the past we have used multiple social media tools to do the same jobs that Tracx does for us today.
Bryan Nye profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
Tracx
Backlink management
Agency Analytics
8.3
Tracx
SERP ranking tracking
Agency Analytics
9.7
Tracx
Page grader
Agency Analytics
7.0
Tracx
Competitive analysis
Agency Analytics
7.6
Tracx
Site audit / diagnostics
Agency Analytics
8.0
Tracx
Site recommendations
Agency Analytics
7.0
Tracx

SEO Channels

Agency Analytics
8.5
Tracx
Local SEO
Agency Analytics
8.7
Tracx
Global SEO
Agency Analytics
8.3
Tracx

SEO Platform & Account Management

Agency Analytics
10.0
Tracx
Integration with web analytics tools
Agency Analytics
10.0
Tracx

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Social Media Listening
  • Social Media Publishing
  • Social Media Competitive Analysis
Bryan Nye profile photo

Cons

  • Very basic tool.
  • There are other tools in the market that can get you more than that.
  • Lack of integration with tools.
Gerry Dapergolas profile photo
  • Personal Page information - I'm not sure if it's because of Facebook's API, but it would be helpful to be able to pull from personal pages as opposed to just brand pages.
Lynzee Jablonka profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Tracx8.3
Based on 4 answers
Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance.
No photo available

Alternatives Considered

SEMRush for more detailed analysis
Gerry Dapergolas profile photo
Because our client has over 300+ schools that we develop content for, Tracx is an awesome toolset and it allows us to add in each school's Facebook URL to monitor conversations at the local level. The ability to observe conversation at the local level is a great feature. Because of the breadth of our client the large business that it is, that is why we chose Tracx
MacKenzie Teskey profile photo

Return on Investment

  • Helped us monitor campaigns effectively
  • Helped reduce the need of long reports as we could get data anytime
  • Helped monitor campaign performance in order to optimise better for SEO
Gerry Dapergolas profile photo
  • Increased awareness in the social media space
  • Helped tailor posts to audience
Joelle Chiasson profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Tracx

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Tracx Editions & Modules
Tracx
Additional Pricing Details