What users are saying about
18 Ratings
9 Ratings
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Score 8.6 out of 101
18 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.9 out of 101

Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

Tracx

I used Tracx to live-post for the Super Bowl. It made my life MUCH easier being able to post on Facebook and Twitter in one browser and watch the engagement live.
Joelle Chiasson profile photo

Feature Rating Comparison

SEO

Agency Analytics
8.0
Tracx
Backlink management
Agency Analytics
8.3
Tracx
SERP ranking tracking
Agency Analytics
9.7
Tracx
Page grader
Agency Analytics
7.0
Tracx
Competitive analysis
Agency Analytics
7.7
Tracx
Site audit / diagnostics
Agency Analytics
8.0
Tracx
Site recommendations
Agency Analytics
7.0
Tracx

SEO Channels

Agency Analytics
8.6
Tracx
Local SEO
Agency Analytics
8.8
Tracx
Global SEO
Agency Analytics
8.5
Tracx

SEO Platform & Account Management

Agency Analytics
10.0
Tracx
Integration with web analytics tools
Agency Analytics
10.0
Tracx

Pros

Agency Analytics

  • Tracks and visualizes keyword rankings on Bing and Google.
  • Audits a website to identify opportunities to improve search engine rankings.
  • A one-stop place to see all marketing data.
  • Connects with most of Google's marketing data tools.
Jason Montoya profile photo

Tracx

  • Tracx is very user friendly. There is a bit of a learning curve but once that is established there are many opportunities to use Tracx to your brands benefit.
  • There customer service team is exceptional. If I ever have a question regarding the platform I am able to reach out to our account manager and receive a reply the same day.
MacKenzie Teskey profile photo

Cons

Agency Analytics

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo

Tracx

  • I would like Tracx to evolve the social platforms they can publish on. Currently we use the platform to schedule our tweets but would like to see that evolve to Pinterest as well.
  • I would like to see the audience demographics have more insights and details. Especially, elaborating on interests, income, etc. to help us understand out audience better so we can tailor our content to our audiences needs.
MacKenzie Teskey profile photo

Likelihood to Renew

Agency Analytics

No score
No answers yet
No answers on this topic

Tracx

Tracx 8.3
Based on 4 answers
Unless another group comes out with a software that is more easy to use, we will renew. While Tracx captures all the data we want, we still have to view the spreadsheets and do some math to get some of the numbers we want (potential impressions - not offered- versus actual reach - offered). If another solution offers both of those with an easy to use interface, we wouldn't be opposed to switching, especially if it was cheaper. Because we are only using Tracx for this influencer tracking that no one else does and they gave us a great deal since that is our main point of use, I do not foresee us switching
No photo available

Alternatives Considered

Agency Analytics

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo

Tracx

NUVI did not deliver on what they said they could do. Tracx came to our rescue
Lynzee Jablonka profile photo

Return on Investment

Agency Analytics

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo

Tracx

  • Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content.
  • It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform.
MacKenzie Teskey profile photo

Pricing Details

Agency Analytics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Agency Analytics Editions & Modules

Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

Tracx

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Tracx Editions & Modules

Tracx
Additional Pricing Details

Add comparison