What users are saying about

WordTracker

13 Ratings

Agency Analytics

8 Ratings
Score 8.5 out of 101

WordTracker

13 Ratings
Score 7.3 out of 101

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Likelihood to Recommend

Agency Analytics

Agency Analytics is one of the best website rank tracking tools that I have used so far. I feel like it shows a great amount of insight into the fluctuation of ranking over time. This tool is extremely helpful for B2B marketing agencies where you need to be able to show progress to your clients. Also, the ability to see the results in a live SERPs page gets rid of the trouble of showing a client the live result when you're not next to each other.
Sarah Nelson profile photo

WordTracker

Do you have a dependable keyword research tool? If you do not, this is a great place to develop a platform for your search. Do you have an SEO strategy in place? If not, WordTracker can help give you ideas for expanding that research through the referral term suggestion tool
Elise Phillips profile photo

Feature Rating Comparison

SEO

Agency Analytics
7.9
WordTracker
8.1
Backlink management
Agency Analytics
8.3
WordTracker
4.0
SERP ranking tracking
Agency Analytics
9.7
WordTracker
9.0
Page grader
Agency Analytics
7.0
WordTracker
9.0
Competitive analysis
Agency Analytics
7.5
WordTracker
8.0
Site audit / diagnostics
Agency Analytics
8.0
WordTracker
9.0
Site recommendations
Agency Analytics
7.0
WordTracker
8.0
Keyword analysis
Agency Analytics
WordTracker
8.5
Task management
Agency Analytics
WordTracker
9.0

SEO Channels

Agency Analytics
8.5
WordTracker
10.0
Local SEO
Agency Analytics
8.7
WordTracker
10.0
Global SEO
Agency Analytics
8.3
WordTracker
10.0
Social SEO
Agency Analytics
WordTracker
10.0
Mobile SEO
Agency Analytics
WordTracker
10.0

SEO Platform & Account Management

Agency Analytics
10.0
WordTracker
8.5
Integration with web analytics tools
Agency Analytics
10.0
WordTracker
9.0
Multi-domain support
Agency Analytics
WordTracker
8.0

Pros

  • I love the keyword "pool" system that Agency Analytics uses. We purchase a certain number of keywords (6,000) and then we can spread those across our accounts as we see fit. If we need more keywords for another company, we can remove them from an existing one without losing them. That also means that we can change keywords, add keywords, and remove keywords instantly from reports without waiting 30 days for them to re-run.
  • The customizability of the dashboard is new and awesome. We are able to create dashboard templates to use for our clients that shows exactly what we want it to. It also allows us to add text and links to explain certain aspects that might not be readily understandable to people outside the industry.
  • I also really appreciate the ability to send clients their own logins to the site. We add clients in as users to view their own reports at any time.
  • Agency Analytics runs results all day long and allows you to hover over the result to view more information as well as click to view the result in the SERPs.
Sarah Nelson profile photo
  • Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
  • WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
  • WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
  • We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
  • This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.
Elise Phillips profile photo

Cons

  • I wish that the monthly emailed reports were customizable like the dashboard and more interactive for the customer.
  • I think that there are some other things that would be neat to add, but aren't something that is "missing". For example, it would be awesome if we could have preset permissions for adding users to reports instead of needing to un-click everything we don't want the client to see.
Sarah Nelson profile photo
  • Cumulative month data or seasonal data would be appreciated.
Elise Phillips profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
WordTracker7.9
Based on 3 answers
It is useful for both ourselves and clients
Bailie Losleben profile photo

Alternatives Considered

We still use BrightLocal to build citations and show our clients their Google My Business ranking placement. However, I like Agency Analytics better for their website ranking tool. I also like that Agency Analytics allows us to add clients as users to their campaign. Overall, I feel that Agency Analytics is a better website reporting tool.
Sarah Nelson profile photo
I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
Claire Hawkes profile photo

Return on Investment

  • Agency Analytics has made it easier for us to report to our clients on a monthly basis. With being able to add users to the campaign, it also gives the client a little responsibility to track their report on their own time if it's between the monthly emails. This has saved us phone calls.
  • Being able to updates reports in real time saves us money because other tools charge you each time you run the report. Sometimes changes are just "tests" and you may need to revert back to the original set up. With Agency Analytics, we're not charged extra for making changes.
Sarah Nelson profile photo
  • WordTracker helped come up with strong keywords for Search Ads which increased click throughs
  • Helped maximize the keywords used on client websites and improve the quality of leads coming through
Bailie Losleben profile photo

Pricing Details

Agency Analytics

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Agency Analytics Editions & Modules
Agency Analytics
Edition
Freelancer
$49
Agency
$99
Enterprise
$249
Unlimited
$499
Additional Pricing Details

WordTracker

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
WordTracker Editions & Modules
WordTracker
Additional Pricing Details