Agency Analytics vs. WordTracker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Agency Analytics
Score 8.4 out of 10
Mid-Size Companies (51-1,000 employees)
Reporting software designed specifically for marketing agencies, boasting over 5,000 agencies as users of AgencyAnalytics for reports and live marketing dashboards. It can report on SEO, PPC, call tracking, social media, email marketing, and more with 60+ integrations. The solution aims to displace spreadsheets and help users grow their agencies, and is presented as an easy-to-use reporting software that just works the way it is needed to. It is available to try out through a 14-day…
$60
per month
WordTracker
Score 7.5 out of 10
N/A
N/AN/A
Pricing
Agency AnalyticsWordTracker
Editions & Modules
Freelancer
$12
per month per client campaign (minimum 5 client campaigns)
Agency
$18
per month per client campaign (minimum 10 client campaigns)
Enterprise
contact for enterprise pricing
No answers on this topic
Offerings
Pricing Offerings
Agency AnalyticsWordTracker
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsWhat is a Client Campaign? A client campaign represents a client (their website and integrations).
More Pricing Information
Features
Agency AnalyticsWordTracker
SEO
Comparison of SEO features of Product A and Product B
Agency Analytics
-
Ratings
WordTracker
8.0
3 Ratings
3% above category average
Keyword analysis00 Ratings8.03 Ratings
Backlink management00 Ratings4.01 Ratings
SERP ranking tracking00 Ratings9.01 Ratings
Page grader00 Ratings9.01 Ratings
Competitive analysis00 Ratings8.01 Ratings
Site audit / diagnostics00 Ratings9.01 Ratings
Site recommendations00 Ratings8.01 Ratings
Task management00 Ratings9.01 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Agency Analytics
-
Ratings
WordTracker
7.8
2 Ratings
3% above category average
Local SEO00 Ratings1.02 Ratings
Social SEO00 Ratings10.01 Ratings
Mobile SEO00 Ratings10.01 Ratings
Global SEO00 Ratings10.01 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Agency Analytics
-
Ratings
WordTracker
8.5
1 Ratings
1% above category average
Multi-domain support00 Ratings8.01 Ratings
Integration with web analytics tools00 Ratings9.01 Ratings
Best Alternatives
Agency AnalyticsWordTracker
Small Businesses
TapClicks
TapClicks
Score 9.2 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
TapClicks
TapClicks
Score 9.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Alteryx
Alteryx
Score 9.0 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Agency AnalyticsWordTracker
Likelihood to Recommend
9.0
(15 ratings)
8.0
(6 ratings)
Likelihood to Renew
-
(0 ratings)
7.9
(3 ratings)
Support Rating
9.8
(4 ratings)
-
(0 ratings)
User Testimonials
Agency AnalyticsWordTracker
Likelihood to Recommend
AgencyAnalytics
Agency Analytics has made the overall marketing procedure quite effective, where all the approaches have been brought into a single dashboard for the purpose of easy and quick functionality. [I] highly recommended analytic software for better growth of your company.
Read full review
WordTracker
To get a quick handle on keyword metrics and ideas, this tool really is idea. It is sooooooo much easier to work with than Semrush, which does a lot and is organized, on the whole, rather poorly.
Read full review
Pros
AgencyAnalytics
  • Agency Analytics has the capability of connecting with web analytical solutions.
  • Besides, the application conducts both local and global SEO, perfecting the ranking of our company.
  • The tool facilitates the black-link management for SEO purposes.
  • Lastly, the customer support addresses all problems that clients face daily.
Read full review
WordTracker
  • Over the years I have learned that WordTracker's KEI is particularly good at revealing a keyword's relative value.
  • WordTracker finds related search terms which helps us develop a more comprehensive keyword strategy.
  • WordTracker also enables practical sorting across columns which helps us select competitive keywords quickly.
  • We use WordTracker frequently in our first phases of keyword research and have found it to be very solid.
  • This tool provides us with data to support our recommendations for changes that may need to be made to be successful in the SERPs and is also helpful in explaining our overall strategy to our clients.
Read full review
Cons
AgencyAnalytics
  • Would like to see the stars feature to bring keywords to the top of the report have 1 click to remove all stars that were checked off previously.
  • Would love to have a feature to track how clients are ranking for keywords; currently only shows the # of keywords ranking in the top 10 positions of Google but doesn't show the actual keywords for each competitor.
  • Would extremely love to see a feature where the keywords can be viewed/filtered by position; for example page 1 of Google only, page 2 of Google only.
  • Would love to see a keyword tool to check keyword rankings or search volume for specific keywords; similar to Google's keyword planner.
Read full review
WordTracker
  • More accurate impression rate per phrase - even if a phrase gets only 15 impressions a month, those impressions might be valuable customers/sales.
  • Pricing could be more affordable
  • Better explore keywords that indicate a customer is ready to purchase
Read full review
Likelihood to Renew
AgencyAnalytics
No answers on this topic
WordTracker
  • Good bang for the buck.
  • Makes the work flow easier by being able to extract data faster.
  • Quick for my team to learn how to use.
  • Lots of data. Really really lots of data.
  • Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
Read full review
Support Rating
AgencyAnalytics
They are always on top/ahead of the curve. There has never been a time where I haven't had the platform work professionally when I needed it. They stand behind a top-quality product. It's easy to support something when they put hard work into development and maintenance.
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WordTracker
No answers on this topic
Alternatives Considered
AgencyAnalytics
This is my first experience with a tool like Agency Analytics because I don't have a digital marketing background. My background is in sales, but I quickly realized that Agency Analytics is a selling point for prospective and existing clients. We also use Ahrefs and Semrush, but having access to AA is extremely valuable.
Read full review
WordTracker
I only use WordTracker, rather than the old Google keyword research tool. In my experience, WordTracker is the best keyword analysis tool because it's easy to understand, use, and find the information for which you are looking. I also think WordTracker is the most well known and trusted amongst its competitors
Read full review
Return on Investment
AgencyAnalytics
  • For a small to medium size agency, the $79/month cost is reasonable, allowing for unlimited users, 10 campaigns included, and 1,000 keywords tracked.
  • It is something we can easily build into our pricing model.
  • If more is needed, the platform can scale, allowing for more keyword tracking, more campaigns, etc.
Read full review
WordTracker
  • WordTracker helped come up with strong keywords for Search Ads which increased click throughs
  • Helped maximize the keywords used on client websites and improve the quality of leads coming through
Read full review
ScreenShots

Agency Analytics Screenshots

Screenshot of Digital marketing dashboardScreenshot of Facebook analytics dashboardScreenshot of Google Analytics reportScreenshot of Integration pageScreenshot of White label page