Ahrefs vs SE Ranking | TrustRadius

Likelihood to Recommend

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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SE Ranking is on a good track when it comes to rank tracking. It displays a graph of your average position over time which is helpful and it can also help you when it comes to identifying some basic SEO issues with your website.It boasts as an all-around SEO tool, which it definitely isn't because it lacks a link database to be your go-to tool for everything SEO. Its UI is not optimized for ease of use, thus offering sub-par user experience. It has two different interfaces for different SEO tools which, I hope, they can incorporate into one.

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Dragan Nikolic

Organic Search

WPSerbiaMarketing and Advertising, 1-10 employees

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Feature Rating Comparison

Ahrefs

8.2

SE Ranking

8.0

Keyword analysis

9.1

—

Backlink management

9.4

7.2

SERP ranking tracking

8.5

9.7

Page grader

8.3

8.1

Competitive analysis

9.2

9.0

Site audit / diagnostics

7.7

8.8

Site recommendations

7.3

8.0

Task management

5.9

5.0

Ahrefs

7.7

SE Ranking

8.3

Local SEO

8.1

8.3

Social SEO

6.4

—

Mobile SEO

7.5

7.9

Global SEO

8.7

8.9

Ahrefs

8.5

SE Ranking

8.1

Multi-domain support

9.1

7.4

Integration with web analytics tools

7.9

8.9

Pros

Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.

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Mitch Lee

SEO Manager

ConnectWiseComputer Software, 501-1000 employees

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Tracks rankings very precisely and based on location.
Provides fairly good website audits.
Competition research.

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Dragan Nikolic

Organic Search

WPSerbiaMarketing and Advertising, 1-10 employees

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Cons

Anchor text alert notifications for a specific domain would be nice to have.
Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
Adding emails to forward the exports to from running a report would be good too.

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Joshua Titsworth

Digital Marketing Specialist

Vizion InteractiveInternet, 11-50 employees

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For some of the paid plans you still need to pay extra for some services. Would be great to have everything possible under the paid plans without extra costs.

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Verified User

C-Level Executive in Marketing

Information Technology and Services Company, 1-10 employees

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Likelihood to Renew

Ahrefs 10.0

Based on 5 answers

Ahrefs recently became more expensive. While they offer a large web index of backlinks, some of the modules of analysis available in similar tools make them a better value in many respects. Ahrefs continues to update their interface, but the accuracy of link counts and new/lost data modules calls into question the validity of the provided information.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 51-200 employees

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No score

No answers yet

No answers on this topic

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Usability

Ahrefs 7.0

Based on 1 answer

Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.

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Verified User

Strategist in Marketing

Marketing and Advertising Company, 51-200 employees

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SE Ranking 10.0

Based on 1 answer

It's easy to use and all the setting are rather flexible

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Valery Lytvyn

CMO (Chief Marketing Officer)

IntellectsoftComputer Software, 201-500 employees

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Support

No score

No answers yet

No answers on this topic

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SE Ranking 10.0

Based on 1 answer

SE Ranking provides good support service. When you experience the issue, you can leave a ticket, and they will help.

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Valery Lytvyn

CMO (Chief Marketing Officer)

IntellectsoftComputer Software, 201-500 employees

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Alternatives Considered

Having used most of the industry's SEO suites, I chose Ahrefs because of its crawl depth and massive suite of tools. Most of the other suites have similar tools, but Ahrefs beats them in both accuracy and speed. These things are important for any SEO professional who understands that having the right data helps one make the right decisions.

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Nathan Sichilongo

Regional Manager

Dotcom ZambiaConsumer Services, 11-50 employees

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SEMRush, Ahrefs, WebCEO

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Yuliya Karnaukh

Marketing strategies and business consulting

Strategies and beyondMarketing and Advertising, 11-50 employees

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Return on Investment

Ahrefs has streamlined our SEO tool kit into one main tool and subscription, saving time and money.
With more real-time like data, decisions on site linking changes and audits are now made more confidently.

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Nathan Sichilongo

Regional Manager

Dotcom ZambiaConsumer Services, 11-50 employees

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SE Ranking is very cost effective and gets the job done even if you are using the cheapest plan that starts at a little over 4 bucks/month.
Because there are ready to use reports that could be White Labeled (and the entire platform btw too) I add value to my services while building trust among my clients.
So far I'm gaining a lot more from using this platform than paying for using it.

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Yuliya Karnaukh

Marketing strategies and business consulting

Strategies and beyondMarketing and Advertising, 11-50 employees

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Likelihood to Recommend

Ahrefs

SE Ranking

Feature Rating Comparison

Keyword analysis

Backlink management

SERP ranking tracking

Page grader

Competitive analysis

Site audit / diagnostics

Site recommendations

Task management

Local SEO

Social SEO

Mobile SEO

Global SEO

Multi-domain support

Integration with web analytics tools

Pros

Ahrefs

SE Ranking

Cons

Ahrefs

SE Ranking

Likelihood to Renew

Ahrefs

SE Ranking

Usability

Ahrefs

SE Ranking

Support

Ahrefs

SE Ranking

Alternatives Considered

Ahrefs

SE Ranking

Return on Investment

Ahrefs

SE Ranking

Screenshots

Ahrefs

SE Ranking

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Ahrefs Editions & Modules

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

SE Ranking Editions & Modules

Edition

Additional Pricing Details

Rating Summary

Add comparison