What users are saying about

Ahrefs

Top Rated
75 Ratings

SE Ranking

6 Ratings

Ahrefs

Top Rated
75 Ratings
Score 9.1 out of 101

SE Ranking

6 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Ahrefs

Ahrefs has great prices for the data they provide. As a freelancer, I know there are cheaper options, but they do not provide the backlink data that Ahrefs provides. As an in-house SEO, I believe that Ahrefs is a must for research. If I had one SEO tool, it would be Ahrefs because it has most SEO tools all in its suite.
Mitch Lee profile photo

SE Ranking

SE Ranking is great for anyone who owns or administer a website. It provides a complete set of tools to do SEO and online marketing on your own. They have different pricing packages that suit different needs of different businesses. From website audit to keyword research and competitor analyzing to social media auto-posting - they have everything on the same platform and interface.
Yuliya Karnaukh profile photo

Feature Rating Comparison

SEO

Ahrefs
8.4
SE Ranking
7.8
Keyword analysis
Ahrefs
9.4
SE Ranking
Backlink management
Ahrefs
9.5
SE Ranking
6.8
SERP ranking tracking
Ahrefs
9.1
SE Ranking
9.5
Page grader
Ahrefs
8.0
SE Ranking
8.1
Competitive analysis
Ahrefs
9.2
SE Ranking
8.5
Site audit / diagnostics
Ahrefs
8.7
SE Ranking
8.5
Site recommendations
Ahrefs
7.7
SE Ranking
8.0
Task management
Ahrefs
5.6
SE Ranking
5.3

SEO Channels

Ahrefs
8.0
SE Ranking
7.7
Local SEO
Ahrefs
8.2
SE Ranking
7.5
Social SEO
Ahrefs
6.5
SE Ranking
Mobile SEO
Ahrefs
8.3
SE Ranking
7.1
Global SEO
Ahrefs
9.2
SE Ranking
8.4

SEO Platform & Account Management

Ahrefs
8.6
SE Ranking
7.9
Multi-domain support
Ahrefs
9.1
SE Ranking
7.5
Integration with web analytics tools
Ahrefs
8.1
SE Ranking
8.4

Pros

  • Backlink data: Ahrefs continues to provide the best backlink data in the industry when compared to other tools. Other players are playing catching up, but as a first mover, Ahrefs is ahead of the game by far.
  • Keyword data: Ahrefs provides extremely valuable keyword data. Though I rank them second in this category, the data that they provide is comparable to the first ranked player.
  • Content Explorer: I don't think other industry tools (SEO specific) has a content explorer as useful as Ahrefs. Their content explorer works great for identifying top content and trends for multiple industries.
  • Rank Tracker: This rank tracker is better than the average tracker and Ahrefs provides a large limit for tracked keywords. Though they have moved away from daily updates, the rank tracker is great for bench marking progress.
Mitch Lee profile photo
  • Tracks rankings very precisely and based on location.
  • Provides fairly good website audits.
  • Competition research.
Dragan Nikolic profile photo

Cons

  • Anchor text alert notifications for a specific domain would be nice to have.
  • Would also be nice to set a specific client domain and then be able to pick 5 competitor sites to compare it to instead of entering in the client site and then 4 competitors to compare.
  • Adding emails to forward the exports to from running a report would be good too.
Joshua Titsworth profile photo
  • It has a relatively poor backlink index.
  • Confusing to use. Not so optimized UI.
  • Reporting System could be better.
Dragan Nikolic profile photo

Likelihood to Renew

Ahrefs8.0
Based on 4 answers
Their index is too vast to ignore when looking at a complete backlink profile. We find links in Ahrefs that do not appear in any other link detection tool. For this reason, it's a must for our agency to use for the foreseeable future. Plus, it's very affordable considering the data you get
No photo available
No score
No answers yet
No answers on this topic

Usability

Ahrefs7.0
Based on 1 answer
Ahrefs is very easy to use - you can jump right in and understand most of the assets. Overall, the dashboard snapshots give a very good picture of inbound link activity. For deeper analysis of historical trends, the system can become cumbersome, making it hard to do full work without exporting and reformatting the data.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

I like these other softwares too. If you work in an agency you will likely have uses for many different platforms. I do like the way that ahrefs indexes and tracks links more than anything else I have used though. I think it is very effective with competitive research as well
Jordan Comstock profile photo
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc...It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
Dragan Nikolic profile photo

Return on Investment

  • Positive: Helped me track total links for clients and show them that we were building more links, which helped them want to renew and gave us more revenue.
  • Positive: Same with keyword rankings. Helped prove agency value.
  • Negative. It was too expensive for the start up I worked for, based on the SEO progress we could make vs the cost of the software
Jordan Comstock profile photo
  • SE Ranking is very cost effective and gets the job done even if you are using the cheapest plan that starts at a little over 4 bucks/month.
  • Because there are ready to use reports that could be White Labeled (and the entire platform btw too) I add value to my services while building trust among my clients.
  • So far I'm gaining a lot more from using this platform than paying for using it.
Yuliya Karnaukh profile photo

Screenshots

Pricing Details

Ahrefs

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Ahrefs Editions & Modules
Ahrefs
Additional Pricing Details

SE Ranking

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
4.2$*
1.  per month
SE Ranking Editions & Modules
SE Ranking
Edition
Personal
$4.21
Optimum
$18.61
Plus
$42.51
Enterprise
$901
1. per month
Additional Pricing Details
* All the prices are given for a weekly rankings check frequency and an annual subscription period.