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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Airship

    Score9.1 out of 10
    N/AThe Airship Experience Platform provides an end-to-end solution for unifying experiences across channels and capturing value across the entire customer lifecycle.N/A

    Contentsquare

    Score7.5 out of 10
    N/AContentsquare is an enterprise experience intelligence and Digital Analytics platform designed to track, visualize, and optimize user journeys across websites and mobile applications. The platform captures digital interaction telemetry—such as clicks, scrolls, hovers, and page drop-offs—without manual event tagging to power Web Analytics, session replays, funnel visualization, and experience monitoring.N/A
    Pricing
    AirshipContentsquare
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AirshipContentsquare
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    AirshipContentsquare
    Considered Both Products
    Airship (formerly Urban Airship)
    No answer on this topic
    Contentsquare
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    17 Answers
    100%
    Would buy again
    53 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    14 Answers
    100%
    Delivers good value for the price
    50 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    17 Answers
    100%
    Happy with the feature set
    53 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    10 Answers
    100%
    Lived up to sales and marketing promises
    44 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    10 Answers
    95%
    Implementation went as expected
    42 Answers
    Features
    AirshipContentsquare
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Airship and Contentsquare, now with Hotjar
    Feature
    Airship
    -
    Ratings
    Contentsquare, now with Hotjar
    8.0
    1 Ratings
    5% above category average
    Responsive Design for Web Access00 Ratings8.01 Ratings
    Mobile Application00 Ratings8.01 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.01 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Airship and Contentsquare, now with Hotjar
    Feature
    Airship
    -
    Ratings
    Contentsquare, now with Hotjar
    9.7
    1 Ratings
    3% above category average
    Heatmap tool00 Ratings8.01 Ratings
    Click analytics00 Ratings10.01 Ratings
    Scroll maps00 Ratings10.01 Ratings
    Conversion tracking00 Ratings10.01 Ratings
    Goal tracking00 Ratings10.01 Ratings
    Session Recording and Replay00 Ratings10.01 Ratings
    User Segmentation00 Ratings10.01 Ratings
    Best Alternatives
    AirshipContentsquare
    Small Businesses
    EZ Texting
    Score9.1 out of 10
    Fullstory
    Score8.9 out of 10
    Medium-sized Companies
    EZ Texting
    Score9.1 out of 10
    Quantum Metric
    Score7.5 out of 10
    Enterprises
    No answers on this topic
    Glassbox
    Score6.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AirshipContentsquare
    Likelihood to Recommend
    8.9
    (18 ratings)
    8.2
    (118 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.1
    (13 ratings)
    Usability
    6.0
    (1 ratings)
    9.5
    (8 ratings)
    Support Rating
    9.0
    (1 ratings)
    10.0
    (5 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    AirshipContentsquare
    Likelihood to Recommend
    Airship (formerly Urban Airship)
    Well-Suited for: 1. Mobile App Notifications: Ideal for targeted push notifications in apps. 2. Customer Segmentation: Effective for personalized marketing campaigns based on user data. 3. Event-Triggered Automation: Great for automated messaging based on user actions. 4. A/B Testing: Useful for optimizing campaign messages and strategies. Less Appropriate for: 1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail. 2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
    Incentivized
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    Contentsquare
    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Incentivized
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    Pros
    Airship (formerly Urban Airship)
    • The marketing push notifications are very effective, and it gives us free hand to define different business criteria to target user groups
    • The user experience or the message content could differ from Android and iOS, and this is a huge benefit for us
    • As an Architect, troubleshooting an issue is very detailed and the time it takes to troubleshoot an issue is considerably less from our previous product
    Incentivized
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    Contentsquare
    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Incentivized
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    Cons
    Airship (formerly Urban Airship)
    • The automated A/B testing winner selection and application should be added
    • The flexibility of message shape, specifically incorporating transparency so messages do not need to be a rectangular shape
    • Faster and more reliable servers around the globe
    • Making more detailed use cases and tutorials to be followed can simplify things for users
    Incentivized
    Read full review
    Contentsquare
    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Incentivized
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    Likelihood to Renew
    Airship (formerly Urban Airship)
    No answers on this topic
    Contentsquare
    For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on
    Read full review
    Usability
    Airship (formerly Urban Airship)
    The interface takes a bit getting used to in order to know how to take advantage of everything. Some of the analytics that are available are particularly hard to find, so it's important to pay attention when customer support reviews everything, but everything I'd want and need in terms of Push and In-App messaging is all there.
    Read full review
    Contentsquare
    It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!
    Incentivized
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    Support Rating
    Airship (formerly Urban Airship)
    I have not had to interact much with customer support as I have been able to find the vast majority of the answers I'm looking for within their documentation, which I very much appreciate because it saves me a lot of time. Customer support has been responsive and helpful for the most part during the couple of interactions I've had.
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    Contentsquare
    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Incentivized
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    Alternatives Considered
    Airship (formerly Urban Airship)
    We've tested a bunch of different CRM tools over the years and Airship has been a winner for its functionality, features, cost, and ability to integrate with other softwares that we use. It has been great for SMS and mobile in particular. It could certainly be a one stop shop for CRM.
    Incentivized
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    Contentsquare
    ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.
    Incentivized
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    Return on Investment
    Airship (formerly Urban Airship)
    • The ROI has increased more than approx. 50% (exact details to be confirmed) based on cross-channel orchestration
    • Using push notifications alone, we have seen a huge increase in app engagement which was a challenge before to nudge users to get back to the App after initial download
    Incentivized
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    Contentsquare
    • Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
    • HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
    • Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
    Incentivized
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    ScreenShots

    Airship Screenshots

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