Airtime vs. Google Analytics vs. VideoAsk by Typeform

mmhmm is, by far, the absolute best presentation platform I have found - and I have looked a lot and demoed a lot of them. The flexibility, ease of use and visually engaging experience that mmhmm provides has, without fail, been a game changer tool no matter the presentation styles. While it is, hands down, the best virtual presentation platform, I have not been able to level up my in-person experiences to the same degree as I have online. I will continue to explore how and where I can integrate the mmhmm Studio toolsets to pump up my in-person experiences.

Incentivized

Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.

Scaling user research abroad. Maybe less appropriate if doing sales outreach.

Incentivized

• The up front presenter in front of my slides
• Easily integrates static slides, animations and video without having to have vast technical skills.
• It's an intuitive application to use. In a few minutes you sign up, start a new presentation and you're underway. It's pretty plug-n-play.
• I've recommended it to my "non-technical" friends and they love it. They told me it was super easy to use and has made them more excited to create and share their presentations.

Incentivized

• Multiple reports to see website use and behavior
• Allows you to customize reports with days, weeks, months, and years
• You can build out a dashboard to easily view stats from multiple websites in one place
• You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Incentivized

• Zapier Integration
• Helping users debug and check microphones, cameras etc were working
• Hidden Fields
• Logic

Incentivized

• In the future I might like to see a fast-swap handoff to fellow presenters like we do in a live presentation.
• Getting more updates on the platform advances in emails would be helpful. Like the recent sharing of useful templates was awesome.
• I'd like to see more user stories shared to see how others are using the platform to make their presentations stand out. These kinds of things are helpful in feeding my ideas and insights for my next meeting, presentation and lessons.

Incentivized

• Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
• Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
• Gotchas around filtering and data validation.
• Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Incentivized

• Can't think of any!

Incentivized

We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

Incentivized

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.

This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

Incentivized

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

Of all the platforms out there - believe me, I've tried them all - or try to avoid them whenever I can - mmhmm stands on its own with its unique platform benefits, visualizations, ease of use, sharability, affordability, and overall "Wow" factor that we hope to get from our audiences. No matter what it is we are presenting. To have that ability to integrate and gravitate to our presentations has proven to be a game changer that really did not take a lot for us to do. Even better is the fact that we still may have to - for whatever reason - build a presentation in one of the slide builder apps we can still import them seamlessly into mmhmm and use the mmhmm interface as our camera when we use the other platforms. It's been a complete win, win, win all around.

Incentivized

I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.

Incentivized

Sprig did not help users debug microphones or cameras not working and resulted in a lot of failed and wasted participant sessions

Incentivized

Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions

• We've only seen positive impact since deciding to use mmhmm
• The ROI is a bazillion-fold. It's not an expensing platform, but the positive impact has been priceless!
• Even the Powerpoint burnt out team members have taken easily to using mmhmm
• Our presentations get comments like, "Wow... this is cool." "We really loved this presentation. It was completely engaging." "What are you guys using? This is pretty dang cool!"

Incentivized

• It has helped us gain understanding of what is going on on our website.
• It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
• It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
• It has helped guide our website redesign.

Incentivized

• Saved probably $1000's on contractors to do user research

Incentivized