Alation offers enterprise data intelligence solutions, including data search & discovery, data governance, data stewardship, analytics, and digital transformation. Alation operates in thethe data catalog market. With its Behavioral Analysis Engine, inbuilt collaboration capabilities, and open interfaces, Alation combines machine learning with human insight with the goal of tackle the most demanding challenges in data and metadata management.
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Google Analytics
Score 8.2 out of 10
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Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
Alation is well suited to helping a user find a column or even a query using a business term search. In this regard Alation is excellent because it's easy to not only associate these items with each other, but there are also many ways to link the column and/or query to that business term/concept
Google Analytics is particularly well suited for tracking and analyzing customer behavior on a grocery e-commerce platform. It provides a wealth of information about customer behavior, including what products are most popular, what pages are visited the most, and where customers are coming from. This information can help the platform optimize its website for better customer engagement and conversion rates. However, Google Analytics may not be the best tool for more advanced, granular analysis of customer behavior, such as tracking individual customer journeys or understanding customer motivations. In these cases, it may be more appropriate to use additional tools or solutions that provide deeper insights into customer behavior.
Ability to link objects using the @ symbol. It allows us to easily provide a way to get more information or context. So if the business concept is part of a hierarchy, we can link to the other terms in that hierarchy.
The customization is really helpful. Most object types have robust customization options. Others are less so, but it is improving. We've created multiple custom fields to support our data governance framework.
The search feature with filtering is helpful in narrowing down what you're looking for.
The lineage UI is not ready for primetime. I would not recommend this feature for my users at this time because it's too complex to understand and is visually difficult to track down specific paths.
The underlying infrastructure of the on-premise version of the software is fragile and unnecessarily complicated, using too many modules and technologies.
The license model of the on-premise version contains too many add-ons. I would like to pay one price and get all of the features.
Overall, we are happy with the functionality of the platform. While there are are areas that we would like to see further improvement in, the tooling is highly configurable and aligns well with our use case. A mature API layer makes it straightforward to integrate with other data tooling. Alation stands out for its pro-active engagement with their customers, both to resolve issues and in communicating their feature roadmap
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Mostly because the search feature is case sensitive. This causes issues when users are searching for an industry standard acronym. These acronyms exist as attributes in thousands of places across our data ecosystem. Alation allows stewards to endorse attributes so that these endorsed items rise to the top of search results. The problem is no one types acronyms in caps in a search field. Alation returns results matching the case (lower-case) and in several instances the endorsed attributes don't even appear on the first page of results
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
We all know Google is at top when it comes to availability. We have never faced any such instances where I can suggest otherwise. All you need is a Google account, a device and internet connection to use this super powerful tool for reporting and visualising your site data, traffic, events, etc. that too in real time.
This has been a catalyst for improving our site's traffic handling capabilities. We were able to identify exit% from our sites through it and we used recommendations to handle and implement the same in our sites. We have been increasing the usage of Google Analytics in our sites and never had any performance related issues if we used Analytics
The account management and technical support teams are both excellent. There is regular account manager engagement, and technical issues are generally resolved very quickly. The vendor engages us in product development through regular updates on the product strategy & feature roadmap.
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
Key insight from implementing Alation is that, as a cloud-based SaaS product, the majority of effort is not infrastructure-related but instead focused on security configuration and integration with existing platforms, including identity management, access controls, and metadata connectivity to core data systems. Because of its data profiling functionality, careful consideration had to be given to data security and data sovereignty.
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Alation provided the right balance of connection with systems in use, trusted reputation and affordability. The product integrates with current ways of working and does not require reorganisation within other lines of business.
I have not used Adobe Analytics as much, but I know they offer something called customer journey analytics, which we are evaluating now. I have used Semrush, and I find them much better than Google Analytics. I feel a fairly nontechnical person could learn Semrush in about a month. They also offer features like competitive analysis (on content, keywords, traffic, etc.), which is very useful. If you have to choose one among Semrush and Google Analytics, I would say go for Semrush.
Google Analytics is currently handling the reporting and tracking of near about 80 sites in our project. And I am not talking about the sites from different projects. They may have way more accounts than that. Never ever felt a performance issue from Google's end while generating or customising reports or tracking custom events or creating custom dimensions
Provides a place where people can go to find things
When we first implemented, someone was concerned that people would now see what a mess our data environment was. I consider that a feature. We can't clean up if we can't see what we have.
