AlertMedia vs. Braze vs. RedFlag

The AlertMedia platform helped us with several key events, including an F3 tornado near one of our sites and a police situation in a residential neighborhood near our office. With both events, the mapping features allowed us to quickly understand our associates who may be impacted/affected and follow-up with them in a timely and efficient manner.

Incentivized

Braze is a fantastic tool if you're looking to build a large number of CRM journeys using complex canvas structures and maximising use of customer data to segment and personalise. There are numerous tools to ensure each channel is maximising impact and engagement. Braze offers great features for testing, managing message frequency and control groups and using dynamic attributes and liquid code. If you're looking to limit your use to single-send campaigns with no or few automations, I don't think this is the right tool. From my experience, many Braze users also use external tools for analytics rather than Braze's native analytics.

Incentivized

RedFlag is extremely helpful in all sorts of emergencies. Whether it's a fire, natural disaster, inclement weather, active shooter, or even a cyber attack, this tool can be used for emergency notifications during all these situations. It can also be used for internal communication. You can send out notifications based on location through geotargeting, message groups together, or have one-on-one communication too. It's a great tool for making business decisions as well. You can use its polling feature for the same.

• Supports multiple countries with local or short code access numbers
• Very quickly sends multimodal messages simultaneously
• Provides good feedback for message sending, including options to resend to non-responsive people
• Very good Threat Intelligence options, including immediate notifications through subscriptions, and weekly TI summaries.

• Canvas feature has been really good for creating customer journey paths and long-term messaging campaigns.
• They have been addressing feature requests to continue to improve the Canvas feature. One of the simplest but most-handy features is allowing Delay steps wait for a very specific date on a calendar -- so you can plan seasonal campaigns or when you have evergreen-style drip campaigns it allows for avoiding public holidays/etc.
• The catalog feature provides a lot of use-cases and flexibility for personalizing comms or customizing comms for whitelabeled versions of our standard comms (for our B2B2C scenarios).
• We use the catalog as a repository of our B2B2C brand info, messaging customization - it basically allows us to offer a whitelabeled configurable version of our optimized automated in-life comms in the branding of our b2b customers.

Incentivized

• Inform people of critical situations
• Gain feedback and insights

• A build-in template for notifications about various activities (weather, injury, etc.) would help make alerts more systematic in both appearance and content.

Incentivized

• Enabling GIF/videos to be directly uploaded on to Braze's platform
• Easier way of creating canvases; right now it is too complex for someone new who is starting off in the company to understand what things do and where things are
• Ability to track duplicate user profiles within the entire audience segment
• Automated deduplicating email addresses/phone numbers in each targeting segment; right now it's done manually after extracting csv files

Incentivized

• Integration with pagers for communication. It’s not a big concern as only a few employees have requested for it. However, it’d help if RedFlag can implement that as well. I’m pretty sure they’ll; they keep coming up with updates regularly.
• Would love to see RedFlag go completely global.

We are on a mission for an omnichannel experience for our customers and are already making good progress with Braze able to fully support and optimise this

Incentivized

Easy to use platform. App is very simple and very mobile friendly

Incentivized

It is an easy-to-understand platform, thanks to its design and accessibility. You can, for example, easily find any users and their data, check exact volumes of segments, follow the history of messages sent, and create reports. We can connect Braze with other platforms for analysis or email design (Snowflake, Hightouch, Stripo...).

Incentivized

Support from AlertMedia has been ongoing and very accessible. Staff are consistently available and quick to respond. And I was developing an organization-wide training for this system, I called and spoke with a recruiter/trainer who emailed several training slides and helpful tips that I was able to convert into an online training.

Incentivized

Very responsive and helpful on simple questions, but not great other than that. They do not have a way for the customer/user to escalate a ticket. You have to contact your rep and in some cases, they don't respond within 24 hours so you have no idea if they have escalated it. There is no phone number for an urgent issue - you have to rely on email

The support team for RedFlag is amazing. They are always there to address my needs and my dedicated account person is always working to help me. I think this is a differentiator for the company.

It's really well explained, there are lots of documentation about all topics. When we want to perform in a specific area, there are always a dedicated path. For each new feature, there is always some videos explaining the purpose and the new functionalities. Also I used to do the certification which allows me to show my achievements in my business environment.

Incentivized

AlertMedia slightly edges out Rave for general notifications; Plus, AlertMedia has a very robust Threat Intelligence features that I'm not aware that Rave has.

Braze is just the best one when it comes to aesthetics and usability, which matter when you're working every day, making complex or even simple changes to highly contextual campaigns for multiple stakeholders. Even without following tutorials, you just get it instantly and start crafting journeys very quickly. And they continue to keep adding new features at a rapid pace, so credit where it's due.

Incentivized

I found the team at RedFlag to be much more responsive and the features were more in line with what I needed. I also found the pricing to be much more in-line with my budget. It was the right solution for me.

• Efficiently notifying associates of issues affecting our sites
• Timely and efficient return to normal operations when sites have been down and are resuming operations
• Hurricane briefings

Incentivized

• We are currently trying to reduce churn of our members, numbers are stable but not as good as they could be.
• We have achieved well in the upselling of our products, and expect to see a good proportion of revenue from this at the end of the year.
• Higher engagement in our app work, performing much better than email. Keeping things interactive really helps.

Incentivized

• Positive as it has helped us reduce our emergency response time drastically. It’s also streamlined our internal communication and we’ve been able to reduce communication gaps to a great extent.
• Increased productivity due to ease of communication and quick decision making.