Alida CXM vs. Zoomin

If you need a robust back end statistical program, this is not for you. If you are looking for a slick, interactive media survey tool it deserves a strong look.

Zoomin is best suited for an organization that uses DITA or other forms of structured authoring in at least one department. The structure provided by DITA will lay the foundation for all other types of content that are imported into Zoomin.

• The ability to cross-tab and filter in dynamic report is pretty flawless.
• Additionally, the various export formats in the report module are each useful in their own way.
• Their client relations is really nice, they are always quick to respond to issues or additional help needed.
• They do a great job on their end of finding panelists when we need additional people for a survey.

• The biggest advantage to using Zoomin is the care and loyalty of their people. No matter what occurred throughout the process, they were with us 100%.
• The Zoomin product is one of the few DITA compatible products I've seen that presents a current and professional interface.
• Zoomin's roadmap is impressive and I've actually seen first-hand that they really do make good on items on their roadmap!

• Some things on Vision Critical allow for customization, but other pieces seem cumbersome. Based soley on the survey piece of this software, I would rate it better than most basic online survey tools (surveyMonkey or Zoomerang), but not as customizable as some of the more advanced solutions (like Qualitrics)
• The tool in Vision Critical that allows you to see survey data and reports is unwieldy and complicated to use.

• Zoomin's SalesForce integration is a must finish. It's almost there, but they haven't been able to get Salesforce to certify it.

There are better options out there. The only motivating factor to use this product is the lower cost and the value received from using it.

I think there is a ton of room to improve, in things as simple as aesthetics and other areas of logical flow when it comes to creating and then launching a survey, as well as providing descriptors for what each field is referencing. For instance, there are like 5 date fields to be filled out, but no button near them that says "this date will determine _________" and I am not about to go back into the training module, which was confusing enough to FIND, let alone work through to find just ONE answer.

Absolutely fantastic support team. Willing to help you online through vast collection of how-to guides and resources, online via chatbox, or over the phone. Even though we were in different time zones, they were always available. Very helpful and knowledgeable

As described earlier in the review, I believe Vision Critical provides a fantastic survey tool. However, I think that some other tools are just as good for simply programming and deploying surveys. The thing that makes Vision Critical stand above the rest is the opportunity it provides for you to easily engage with the same customers on an ongoing basis and tie their responses together over time. I love that we can manage our insight community's home page, emails to panelists, surveys, reports, and much more all from the same tool.

• Particularly with the panel we have been able to save costs on purchasing sample
• With the panel we can quickly field questions for short notice requests

• Our new Zoomin based interface increased traffic to our doc site by 600%.
• The new Zoomin based site decreased traffic to the support portal by 10-20% for all segments of the business.
• Customer comments provided positive results as customers started to see we were making much needed improvement.