Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Alteryx Platform
Score 9.1 out of 10
N/A
The Alteryx AI Platform gives organization automated data preparation, AI-powered analytics, and machine learning with embedded governance and security. Its self-service functionality, with self-service data prep, machine learning, and AI-generated insights, gives enterprise teams with a simplified user experience allowing everyone to create analytic solutions that improve productivity, efficiency, and the bottom line. Alteryx Designer can be used to automate every analytics step…
$14,850
per year 3 users (minimum), cloud edition
Looker
Score 8.3 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
Alteryx PlatformLooker
Editions & Modules
Designer Desktop
starting at $5,195
per year per user
Designer Cloud Professional Edition
Starting at $4,950
per year per user (minimum of 3 users)
No answers on this topic
Offerings
Pricing Offerings
Alteryx PlatformLooker
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
Alteryx PlatformLooker
Features
Alteryx PlatformLooker
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Alteryx Platform
-
Ratings
Looker
7.6
132 Ratings
7% below category average
Pixel Perfect reports00 Ratings6.8108 Ratings
Customizable dashboards00 Ratings8.4131 Ratings
Report Formatting Templates00 Ratings7.5113 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Alteryx Platform
-
Ratings
Looker
7.2
130 Ratings
11% below category average
Drill-down analysis00 Ratings7.0126 Ratings
Formatting capabilities00 Ratings6.9128 Ratings
Integration with R or other statistical packages00 Ratings6.054 Ratings
Report sharing and collaboration00 Ratings8.7129 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Alteryx Platform
-
Ratings
Looker
8.1
126 Ratings
1% below category average
Publish to Web00 Ratings7.7104 Ratings
Publish to PDF00 Ratings8.3112 Ratings
Report Versioning00 Ratings7.882 Ratings
Report Delivery Scheduling00 Ratings8.5108 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Alteryx Platform
-
Ratings
Looker
6.5
126 Ratings
20% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.6122 Ratings
Location Analytics / Geographic Visualization00 Ratings7.3108 Ratings
Predictive Analytics00 Ratings4.66 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Alteryx Platform
-
Ratings
Looker
7.5
126 Ratings
12% below category average
Multi-User Support (named login)00 Ratings8.0118 Ratings
Role-Based Security Model00 Ratings7.3103 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.4120 Ratings
Report-Level Access Control00 Ratings7.458 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Alteryx Platform
-
Ratings
Looker
5.5
94 Ratings
34% below category average
Responsive Design for Web Access00 Ratings5.990 Ratings
Mobile Application00 Ratings5.01 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.184 Ratings
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Alteryx PlatformLooker
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User Ratings
Alteryx PlatformLooker
Likelihood to Recommend
9.0
(138 ratings)
8.3
(132 ratings)
Likelihood to Renew
8.8
(19 ratings)
9.3
(8 ratings)
Usability
9.2
(53 ratings)
8.8
(12 ratings)
Availability
7.3
(4 ratings)
10.0
(1 ratings)
Performance
8.8
(45 ratings)
6.0
(1 ratings)
Support Rating
9.2
(52 ratings)
8.8
(14 ratings)
In-Person Training
7.0
(1 ratings)
-
(0 ratings)
Online Training
8.6
(2 ratings)
-
(0 ratings)
Implementation Rating
8.0
(5 ratings)
10.0
(1 ratings)
Configurability
7.3
(2 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
8.2
(3 ratings)
10.0
(1 ratings)
Product Scalability
7.3
(3 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
8.2
(2 ratings)
10.0
(1 ratings)
Vendor pre-sale
7.3
(1 ratings)
10.0
(1 ratings)
User Testimonials
Alteryx PlatformLooker
Likelihood to Recommend
Alteryx
I would 100% recommend Alteryx to a friend, for me its friendly interface is the best, it has all the tools I need without the headache that programming is. It can be used for simple or complex analysis, so honestly, I don’t see a scenario where it wouldn’t suit. I’ve used Alteryx to make simple things I could do in Excel, for example, but it was less complex and faster to do in Alteryx, so why not? Its a very versatile tool.
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Google
When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
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Pros
Alteryx
  • Pulling data from multiple disparate data sources.
  • Allows users to see the data at every step of the workflow to be able to cleanse, analyze, and optimize the data.
  • Provides an analytics platform that is easy for users of all levels to thrive in whether they are just starting out in their analytics journey or they have a master's degree in Data Science.
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Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
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Cons
Alteryx
  • Steeper Learning Curve: Alteryx can have a steep learning curve for users who are new to the platform or have limited experience with data analytics. Enhancements to the user interface and user onboarding resources could help make the learning process more intuitive and accessible to a wider range of users.
  • Enhanced Data Visualization Capabilities: Alteryx offers basic data visualization capabilities, but there is room for improvement in terms of advanced visualizations and interactive dashboarding features. Adding more sophisticated chart types, interactive widgets, and customization options would enhance the data visualization capabilities within the platform.
  • Improved Error Handling and Debugging: Alteryx provides error handling mechanisms, but enhancing the error reporting and debugging capabilities would be beneficial. Improved error messages, better visibility into data flow, and debugging tools could help users troubleshoot and resolve issues more efficiently.
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Google
  • Documentation is scarce, and very difficult to find when you need it.
  • Pricing is unclear, particularly as you look to scale your reports across the business.
  • Data from other sources is not represented in the system as well as first party Google services.
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Likelihood to Renew
Alteryx
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
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Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
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Usability
Alteryx
I've found that while some things might take a little longer to create, the flexibility of Alteryx allows you to perform any function needed. I haven't found a use that was not available in Alteryx yet. APIs and XMLs can be created to perform certain functions. In addition, CMD line commands can be sent using Alteryx to perform certain functions as well.
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Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Reliability and Availability
Alteryx
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
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Google
No objections
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Performance
Alteryx
I already gave the example of journal entries created in less than a second. What else can I tell you about.... I can tell you those 2 journal entries have historically had to be split into separate accounting systems so the outputs had to be very different (D365 vs Intacct) such that they are exactly ready for uploading. I can tell you I used to have some tire and battery queries hitting a line item detail table and they took hours to run UNTIL I asked IT for a view in SQL and now they're ready in about 5 minutes total. I guess I'd say if anything does take a long time - do some research with others and figure out what would speed them up
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Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Support Rating
Alteryx
Stellar, bar-none. Some of the best support folks of any vendor. The Alteryx Community is the most responsive and supportive. On the rare occasion of a release issue or bug, we've been able to get quick help to solve the core problem. Alteryx does not play the blame game. They genuinely help the users solve their issues or respond to questions
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Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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In-Person Training
Alteryx
1st level of trainings which I've attended in Paris was easy and I was already knowing %90, that learning could have been an e-learning instead of in-person
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Google
No answers on this topic
Online Training
Alteryx
Very good, detailed online trainings which you can take at your own pace, and strong certifications exists, certifications are extremely detailed and hard...
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Google
No answers on this topic
Implementation Rating
Alteryx
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
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Google
Very satisfied, easy to implement
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Alternatives Considered
Alteryx
Alteryx is MUCH more user friendly. both provide the ability to code within them, but Alteryx has much nicer interface. The formula tools have a more simple language that is easier to learn than formulae in SSIS. Alteryx is easy to read with multi colored tools identifying what each one does. It also allows for macros. You can build your own tool to process records of data or batch records together.
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Google
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
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Contract Terms and Pricing Model
Alteryx
No answers on this topic
Google
Perfect price to performance
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Scalability
Alteryx
Individual analysts can quickly generate results using their own copy of Alteryx Designer. But using the Server and developing macros for more complex needs can be time consuming.
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Google
No answers on this topic
Return on Investment
Alteryx
  • Error handling - allows controls to be built into workflows easily and allows them to be isolated and spat into control reports that can be easily reviewed and audited, thanks to the ability to create multiple outputs in one go.
  • Time-saving - saved huge amounts of time, especially when moving Excel processes into Alteryx.
  • Product development - allowed my firm to create products that we have been able to market and sell to clients.
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Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
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ScreenShots

Alteryx Platform Screenshots

Screenshot of Alteryx APA - Automating asset inputsScreenshot of Alteryx APA - Automating outcomesScreenshot of Alteryx APA - Data enrichment and insightsScreenshot of Alteryx APA - Data quality and preparationScreenshot of Alteryx APA - Data science and decisions

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.