The Alteryx AI Platform gives organization automated data preparation, AI-powered analytics, and machine learning with embedded governance and security. Its self-service functionality, with self-service data prep, machine learning, and AI-generated insights, gives enterprise teams with a simplified user experience allowing everyone to create analytic solutions that improve productivity, efficiency, and the bottom line. Alteryx Designer can be used to automate every analytics step…
$14,850
per year 3 users (minimum), cloud edition
Agentforce Marketing
Score7.6 out of 10
N/A
Marketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
I would 100% recommend Alteryx to a friend, for me its friendly interface is the best, it has all the tools I need without the headache that programming is. It can be used for simple or complex analysis, so honestly, I don’t see a scenario where it wouldn’t suit. I’ve used Alteryx to make simple things I could do in Excel, for example, but it was less complex and faster to do in Alteryx, so why not? Its a very versatile tool.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Pulling data from multiple disparate data sources.
Allows users to see the data at every step of the workflow to be able to cleanse, analyze, and optimize the data.
Provides an analytics platform that is easy for users of all levels to thrive in whether they are just starting out in their analytics journey or they have a master's degree in Data Science.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Steeper Learning Curve: Alteryx can have a steep learning curve for users who are new to the platform or have limited experience with data analytics. Enhancements to the user interface and user onboarding resources could help make the learning process more intuitive and accessible to a wider range of users.
Enhanced Data Visualization Capabilities: Alteryx offers basic data visualization capabilities, but there is room for improvement in terms of advanced visualizations and interactive dashboarding features. Adding more sophisticated chart types, interactive widgets, and customization options would enhance the data visualization capabilities within the platform.
Improved Error Handling and Debugging: Alteryx provides error handling mechanisms, but enhancing the error reporting and debugging capabilities would be beneficial. Improved error messages, better visibility into data flow, and debugging tools could help users troubleshoot and resolve issues more efficiently.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
We've developed a working partnership with Alteryx. As an enablement suite, we're continuing to innovate and deliver great products with use of Alteryx in our solutions. Alteryx use expands to our global product development teams and is in use in multiple parts of our organization. Alteryx also delivers Experian demographic content to other clients in their product offering. We're highly likely to renew, but that decision is way above my pay grade.
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
I've found that while some things might take a little longer to create, the flexibility of Alteryx allows you to perform any function needed. I haven't found a use that was not available in Alteryx yet. APIs and XMLs can be created to perform certain functions. In addition, CMD line commands can be sent using Alteryx to perform certain functions as well.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I use many programs and compared to others, Alteryx virtually never goes down, freezes up or gives an application error. Over a 4 year time period that I have used this program, any of these may have happened 3 times. It is an incredibly stable program that I feel completely confident in.
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
I already gave the example of journal entries created in less than a second. What else can I tell you about.... I can tell you those 2 journal entries have historically had to be split into separate accounting systems so the outputs had to be very different (D365 vs Intacct) such that they are exactly ready for uploading. I can tell you I used to have some tire and battery queries hitting a line item detail table and they took hours to run UNTIL I asked IT for a view in SQL and now they're ready in about 5 minutes total. I guess I'd say if anything does take a long time - do some research with others and figure out what would speed them up
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Stellar, bar-none. Some of the best support folks of any vendor. The Alteryx Community is the most responsive and supportive. On the rare occasion of a release issue or bug, we've been able to get quick help to solve the core problem. Alteryx does not play the blame game. They genuinely help the users solve their issues or respond to questions
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
1st level of trainings which I've attended in Paris was easy and I was already knowing %90, that learning could have been an e-learning instead of in-person
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Very good, detailed online trainings which you can take at your own pace, and strong certifications exists, certifications are extremely detailed and hard...
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
There is really not much to it (the installation, that is). Once you get it installed, along with any of the add-ons (demographics, R, etc.), you are up and running almost immediately. There is really no additional setup. You can immediately begin blending data, running demographics, performing spatial queries, running predictive analysis, etc. And for many of these functions, the learning curve is quite easy.
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
Alteryx is MUCH more user friendly. both provide the ability to code within them, but Alteryx has much nicer interface. The formula tools have a more simple language that is easier to learn than formulae in SSIS. Alteryx is easy to read with multi colored tools identifying what each one does. It also allows for macros. You can build your own tool to process records of data or batch records together.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
Individual analysts can quickly generate results using their own copy of Alteryx Designer. But using the Server and developing macros for more complex needs can be time consuming.
Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Error handling - allows controls to be built into workflows easily and allows them to be isolated and spat into control reports that can be easily reviewed and audited, thanks to the ability to create multiple outputs in one go.
Time-saving - saved huge amounts of time, especially when moving Excel processes into Alteryx.
Product development - allowed my firm to create products that we have been able to market and sell to clients.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info
