Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Amazon Cognito
Score 7.5 out of 10
N/A
Amazon Cognito is a mobile identity product that allows users to add user sign-up and sign-in to mobile and web apps, and authenticate users through social identity providers.
$0.01
Per MAU
Firebase
Score 8.2 out of 10
N/A
Google offers the Firebase suite of application development tools, available free or at cost for higher degree of usages, priced flexibly accorded to features needed. The suite includes A/B testing and Crashlytics, Cloud Messaging (FCM) and in-app messaging, cloud storage and NoSQL storage (Cloud Firestore and Firestore Realtime Database), and other features supporting developers with flexible mobile application development.
$0.01
Per Verification
Okta
Score 8.9 out of 10
N/A
Okta is an enterprise grade identity management service, built in the cloud. IT can manage access across any application, person or device. Whether the people are employees, partners or customers or whether the applications are in the cloud, on premises or on a mobile device, Okta helps IT become more secure and maintain compliance. The Okta service provides directory services, single sign-on, authentication, provisioning, workflow, and built in reporting. ment systems.
$6
per month per user
Pricing
Amazon CognitoFirebaseOkta
Editions & Modules
Starting Price
$0.01
Per MAU
Phone Authentication
$0.01
Per Verification
Stored Data
$0.18
Per GiB
Starter
$6.00
per month per user
Essentials
$17.00
per month per user
Professional
Inquire for pricing
Per User Per Month
Enterprise
Inquire for pricing
Per User Per Month
Offerings
Pricing Offerings
Amazon CognitoFirebaseOkta
Free Trial
NoNoYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoYes
Entry-level Setup FeeNo setup feeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Amazon CognitoFirebaseOkta
Considered Multiple Products
Amazon Cognito
Chose Amazon Cognito
When compared to Okta, I would say Cognito is still not up to pace with Okta. However, I guess they are constantly updating their features and will soon come with the new features. I would say Cogntio provides a better interface than Azure.
Chose Amazon Cognito
It is easier to build multi-factor single sign-on with Okta. Okta has better documentation and provides a better developer experience. It lacks Cognito's seamless integration with other AWS products, however, integration with other Amazon products (like Lambda for customizing …
Chose Amazon Cognito
- Cost-Effective and cheaper than Okta for up to 100K users.
- Easy to set up and configure.
- Integration with other AWS services like Lambda, Pinpoint.
Firebase
Chose Firebase
It eases the app development process, has an extensive database that allows you to store media files in the cloud, supports robust uploads and downloads, and login authentication on any platform.
Chose Firebase
Firebase is easy to manage and scale really well for web application services. It offers better authentication and is easy to implement. For real-time analytics on web applications, it works very well. Firebase offers more features compared to other services especially it can …
Okta

No answer on this topic

Features
Amazon CognitoFirebaseOkta
Identity Management
Comparison of Identity Management features of Product A and Product B
Amazon Cognito
-
Ratings
Firebase
-
Ratings
Okta
8.8
156 Ratings
7% above category average
ID-Management Access Control00 Ratings00 Ratings9.2144 Ratings
ID Management Single-Sign On (SSO)00 Ratings00 Ratings9.3155 Ratings
Multi-Factor Authentication00 Ratings00 Ratings9.0151 Ratings
Password Management00 Ratings00 Ratings8.0144 Ratings
Account Provisioning and De-provisioning00 Ratings00 Ratings8.8130 Ratings
ID Management Workflow Automation00 Ratings00 Ratings8.5121 Ratings
ID Risk Management00 Ratings00 Ratings8.6114 Ratings
Best Alternatives
Amazon CognitoFirebaseOkta
Small Businesses
Dashlane Password Manager
Dashlane Password Manager
Score 9.1 out of 10
Visual Studio
Visual Studio
Score 8.8 out of 10
1Password
1Password
Score 9.2 out of 10
Medium-sized Companies
OneLogin by One Identity
OneLogin by One Identity
Score 9.7 out of 10
Visual Studio
Visual Studio
Score 8.8 out of 10
RSA Access Manager (Discontinued)
RSA Access Manager (Discontinued)
Score 10.0 out of 10
Enterprises
OneLogin by One Identity
OneLogin by One Identity
Score 9.7 out of 10
Visual Studio
Visual Studio
Score 8.8 out of 10
RSA Access Manager (Discontinued)
RSA Access Manager (Discontinued)
Score 10.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
Amazon CognitoFirebaseOkta
Likelihood to Recommend
8.0
(15 ratings)
4.0
(29 ratings)
8.8
(183 ratings)
Likelihood to Renew
-
(0 ratings)
-
(0 ratings)
8.0
(18 ratings)
Usability
8.0
(2 ratings)
4.0
(4 ratings)
9.0
(1 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
10.0
(4 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
9.0
(2 ratings)
Support Rating
7.0
(3 ratings)
7.3
(6 ratings)
10.0
(12 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
1.0
(1 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
9.0
(2 ratings)
Vendor post-sale
-
(0 ratings)
-
(0 ratings)
6.4
(1 ratings)
Vendor pre-sale
-
(0 ratings)
-
(0 ratings)
6.4
(1 ratings)
User Testimonials
Amazon CognitoFirebaseOkta
Likelihood to Recommend
Amazon AWS
Well Suited
  1. B2C mobile and web apps with a high number of users.
  2. Cheaper and cost-effective.
  3. If the other pieces of the infra are already using AWS services like Lambda, S3, Pinpoint, etc.
Not Suited For:
  1. Advanced use-cases (Biometrics based authentication) Email, and other MFA channels.
  2. For any use-cases needing SCIM.
  3. Customized flows of SSO, and MFA will need a layer on Lambda and other AWS services.
Read full review
Google
Firebase should be your first choice if your platform is mobile first. Firebase's mobile platform support for client-side applications is second to none, and I cannot think of a comparable cross-platform toolkit. Firebase also integrates well with your server-side solution, meaning that you can plug Firebase into your existing app architecture with minimal effort.
Firebase lags behind on the desktop, however. Although macOS support is rapidly catching up, full Windows support is a glaring omission for most Firebase features. This means that if your platform targets Windows, you will need to implement the client functionality manually using Firebase's web APIs and wrappers, or look for another solution.
Read full review
Okta
Should be well-suited for a SaaS business organisation as they have a lot of internal applications and need a role-based authentication system between the various teams, improving security and audit log system to account for any breaches. It integrates well with internal applications such as Salesforce and Oracle. Best when need of SSO.
Read full review
Pros
Amazon AWS
  • Strong integration with React.js and client-side applications
  • Easy to bridge Cognito identities with the rest of the AWS ecosystem
  • Easy to store user profile data directly in Cognito rather than having to build additional services/endpoints
  • Easy integration with AWS Lambda to extend and add sophistication to the service
Read full review
Google
  • Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
  • When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
  • Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
Read full review
Okta
  • Centralized control of enterprise passwords
  • Extensive customization of acceptable password criteria
  • One system for Identity and Access Management to learn
  • Scalable throughout the university for all central services
  • Uniform login experience for students, faculty, and staff
  • Single point of response to address termination of access
  • Ability to use FastPass for lower priority systems
  • Excellent support of multi-factor requirements
Read full review
Cons
Amazon AWS
  • Amazon Cognito has a bit of a learning curve. You need to learn its concepts and terminology. The documentation does not describe some topics comprehensively.
  • Some Console screens would benefit from improved search and filtering options.
  • When another AWS product (e.g., SageMaker) configures Cognito on your behalf, it is not clear what you're getting. For example, the expiration of a temporary password was configured but never communicated.
Read full review
Google
  • Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
  • More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
  • City-specific data instead of just country-specific data would have been a huge plus as well.
Read full review
Okta
  • I do have to reset my password quite frequently. However, I don't think there is really a way to improve this, as it's a good security measure.
  • It makes me re-sign in a couple of times a day, sometimes if I haven't used my laptop for a couple of hours, and sometimes just randomly throughout the day.
  • It doesn't remember my devices, either my laptop or phone. so it always calls that out.
Read full review
Likelihood to Renew
Amazon AWS
No answers on this topic
Google
No answers on this topic
Okta
Okta has a passion to provide secure and scalable identity solution. Their passion has come across as advocacy in a way that has deepened my knowledge of the field of authentication. I took identity for granted before but after seeing features such as external authentication I know that Okta can enable my business to reach new heights
Read full review
Usability
Amazon AWS
Amazon Cognito is easy to use and implement if you don't need to implement custom policies. But if your security team requires something outside the box, then implementation becomes complicated and you risk wasting time. There is no option for customizable regex for passwords, which is a major deficiency. The standard password policy, allow to choose the length of the password, if it should contains at least one number, one special character, one uppercase letter and one lowercase letter.
Read full review
Google
I don't use the Firebase UI much, but rather connect it to GA4. GA4 has a great event model but the GA4 UI and analysis capabilities are limited. It's harder to measure product usage type of engagement but if you have the time and resources to leverage the GA4 to BiqQuery export you'll have all the raw event data you'll need for deep analysis, segmentation, and audience activation.
Read full review
Okta
Some of its features are great and some are slightly complex and not easy without vendor support.
Read full review
Reliability and Availability
Amazon AWS
No answers on this topic
Google
No answers on this topic
Okta
The Okta Identity Cloud advertises 4 9's of reliability and I would go as far to say that it may even do better than that. As a true Global organization that operates in just about every region of the world, we have yet to have an issue with The Okta Identity Cloud that has impacted our business operations.
Read full review
Performance
Amazon AWS
No answers on this topic
Google
No answers on this topic
Okta
From my perspective, for the things that my group uses it for, Okta is very fast. It is as least as fast as the local password database methods that it replaces on our campus enterprise services. I do not believe that it slows anything down at all. In fact, not having to think too much about the login, because they all look the same, probably speeds things up somewhat.
Read full review
Support Rating
Amazon AWS
Community support is excellent, many times even better and quicker then the offical AWS support. I really cannot recommend community support enough! Apart from that the service is relativily easy to use and does not have a huge learning curve. Examples are easy to follow and will help you start using the service.
Read full review
Google
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.
Read full review
Okta
We've had a few support cases over the years and every case has been handled by the Okta support team beautifully. We received clear answers to questions we had regarding setup and even were provided simple to follow guides on how to setup their product to use with custom applications.
Read full review
Alternatives Considered
Amazon AWS
They are ideal tools to create a secure and unique login experience for our applications. Thanks to its API authorization, Amazon Cognito ensures connections to applications that are secure.It is easy to use and provides easy access to files and applications that you need to complete your goal.
Read full review
Google
Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.
Read full review
Okta
Okta is far superior in terms of integrations, user interface, automation, and connectivity. Additionally, Okta offers better support and availability, and a more robust solution across every capacity Entra competes in. Okta simply works, whereas Microsoft Entra has a large overhead that is difficult to use when configuring things.
Read full review
Scalability
Amazon AWS
No answers on this topic
Google
No answers on this topic
Okta
Being a cloud native application, The Okta Identity Cloud is extremely scalable and easy to setup. By integrating into existing directories and applications via standard techniques and protocols, it is very easy to both initially setup and add additional users as required. Once all the necessary integrations are setup, it's a simple rinse and repeat process to onboard additional users (which can be automated with imports as well)
Read full review
Return on Investment
Amazon AWS
  • ROI is great for Amazon Cognito Overall.
  • It is included in the AWS Free Tier so you can use it for a good amount without paying, so the software can be tested beforehand.
  • The paid pricing is also affordable, so a positive impact on ROI.
Read full review
Google
  • Makes building real-time interfaces easy to do at scale with no backend involvement.
  • Very low pricing for small companies and green-fields projects.
  • Lack of support for more complicated queries needs to be managed by users and often forces strange architecture choices for data to enable it to be easily accessed.
Read full review
Okta
  • Increased user productivity - not fighting with IT all the time!
  • Though there could be a bit more on the 'lost/broken phone' front, the self-service eliminates time that would typically be spent waiting for IT support/admins.
  • An Okta account under a certain domain allows proper access from the get-go, and under certain apps (such as our HRIS), adding members is easy.
  • Improved security - deactivating Okta removes all account access across multiple platforms instantly for leavers.
Read full review
ScreenShots