What users are saying about
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Top Rated
41 Ratings
Amazon Cognito
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Top Rated
41 Ratings
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Based on 41 reviews and ratings
Firebase
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Top Rated
97 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.7 out of 100
Based on 97 reviews and ratings
Attribute Ratings
- Firebase is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
Likelihood to Recommend
8.2
Amazon Cognito
82%
16 Ratings
8.6
Firebase
86%
29 Ratings
Usability
8.0
Amazon Cognito
80%
2 Ratings
9.5
Firebase
95%
2 Ratings
Support Rating
7.1
Amazon Cognito
71%
3 Ratings
7.8
Firebase
78%
13 Ratings
Likelihood to Recommend
Amazon Cognito
Well Suited
- B2C mobile and web apps with a high number of users.
- Cheaper and cost-effective.
- If the other pieces of the infra are already using AWS services like Lambda, S3, Pinpoint, etc.
- Advanced use-cases (Biometrics based authentication) Email, and other MFA channels.
- For any use-cases needing SCIM.
- Customized flows of SSO, and MFA will need a layer on Lambda and other AWS services.
Senior Vice President - Engineering
Capillary TechnologiesComputer Software, 501-1000 employees
Firebase
When it comes to product development, Firebase is the greatest tool for startups with limited resources and team members. Having a suitable authentication and database is simple and inexpensive. While I recommend Firebase for analytics, it is not ideal for a corporation that requires a SQL database.
Senior Software Engineer
AlphatechverseElectrical & Electronic Manufacturing, 11-50 employees
Pros
Amazon Cognito
- Strong integration with React.js and client-side applications
- Easy to bridge Cognito identities with the rest of the AWS ecosystem
- Easy to store user profile data directly in Cognito rather than having to build additional services/endpoints
- Easy integration with AWS Lambda to extend and add sophistication to the service

Verified User
Employee in Information Technology
Computer Software Company, 11-50 employeesFirebase
- Analytics wise, retention is extremely important to our app, therefore we take advantage of the cohort analysis to see the impact of our middle funnel (retargeting, push, email) efforts affect the percent of users that come back into the app. Firebase allows us to easily segment these this data and look at a running average based on certain dates.
- When it comes to any mobile app, a deep linking strategy is essential to any apps success. With Firebase's Dynamic Links, we are able to share dynamic links (recognize user device) that are able to redirect to in-app content. These deep links allow users to share other deep-linked content with friends, that also have link preview assets.
- Firebase allows users to effectively track events, funnels, and MAUs. With this simple event tracking feature, users can put organize these events into funnels of their main user flows (e.g., checkout flows, onboarding flows, etc.), and subsequently be able to understand where the drop-off is in the funnel and then prioritize areas of the funnel to fix. Also, MAU is important to be able to tell if you are bringing in new users and what's the active volume for each platform (Android, iOS).
Head of Digital Marketing
YachtLifeInternet, 11-50 employees
Cons
Amazon Cognito
- Amazon Cognito has a bit of a learning curve. You need to learn its concepts and terminology. The documentation does not describe some topics comprehensively.
- Some Console screens would benefit from improved search and filtering options.
- When another AWS product (e.g., SageMaker) configures Cognito on your behalf, it is not clear what you're getting. For example, the expiration of a temporary password was configured but never communicated.

Verified User
Engineer in Engineering
Research Company, 11-50 employeesFirebase
- Attribution and specifically multi-touch attribution could be more robust such as Branch or Appsflyer but understand this isn't Firebases bread and butter.
- More parameters. Firebase allows you to track tons of events (believe it's up to 50 or so) but the parameters of the events it only allows you to track 5 which is so messily and unbelievable. So you're able to get good high-level data but if you want to get granular with the events and actions are taken on your app to get real data insight you either have to go with a paid data analytics platform or bring on someone that's an expert in SQL to go through Big Query.
- City-specific data instead of just country-specific data would have been a huge plus as well.
Chief Marketing Officer
DinelyInternet, 1-10 employees
Pricing Details
Amazon Cognito
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0.01 Per MAU
Amazon Cognito Editions & Modules
Edition
Starting Price | $0.011 |
---|
- Per MAU
Additional Pricing Details
—Firebase
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0.01 Per Verification
Firebase Editions & Modules
Edition
Phone Authentication | $0.011 |
---|---|
Stored Data | $0.182 |
- Per Verification
- Per GiB
Additional Pricing Details
—Usability
Amazon Cognito
Amazon Cognito 8.0
Based on 2 answers
All the features AWS Cognito offers gives the user the options they need without making it too complicated. Your customers will be happy. On the administration site usability is also great. After a small learning curve, you can setup Cognito for your usage

Verified User
Professional in Information Technology
Fund-Raising Company, 1001-5000 employeesFirebase
Firebase 9.5
Based on 2 answers
It is simple to use overall, the console's main menu is divided into Develop, Quality, Analytics and Grow - which have further subdivisions by their set of features and tools. Develop and Quality are relevant for product and tech. Analytics is relevant for product, analytics and Grow is relevant for marketing. This makes the overall use very easy.

Verified User
Vice-President in Marketing
Internet Company, 51-200 employeesSupport Rating
Amazon Cognito
Amazon Cognito 7.1
Based on 3 answers
AWS Support overall is poor. Your main resources are trainings and the docs, and the docs can be very confusing. Using Cognito well involves having a developer learn it deeply and help support your team in understanding it. That said, Cognito's competitors also have dismal support and even worse documentation, so while this isn't a strength for Cognito it may still be the frontrunner here.

Verified User
Employee in Information Technology
Computer Software Company, 11-50 employeesFirebase
Firebase 7.8
Based on 13 answers
Our analytics folks handled the majority of the communication when it came to customer service, but as far as I was aware, the support we got was pretty good. When we had an issue, we were able to reach out and get support in a timely fashion. Firebase was easy to reach and reasonably available to assist when needed.

Verified User
Employee in Other
Media Production Company, 51-200 employeesAlternatives Considered
Amazon Cognito
They are ideal tools to create a secure and unique login experience for our applications. Thanks to its API authorization, Amazon Cognito ensures connections to applications that are secure.It is easy to use and provides easy access to files and applications that you need to complete your goal.
Software Engineer
Cynopsis SolutionsInformation Technology & Services, 51-200 employees
Firebase
Before using Firebase, we exclusively used self hosted database services. Using Firebase has allowed us to reduce reliance on single points of failure and systems that are difficult to scale. Additionally, Firebase is much easier to set up and use than any sort of self hosted database. This simplicity has allowed us to try features that we might not have based on the amount of work they required in the past.

Verified User
Manager in Information Technology
Restaurants Company, 501-1000 employeesReturn on Investment
Amazon Cognito
- ROI is great for Amazon Cognito Overall.
- It is included in the AWS Free Tier so you can use it for a good amount without paying, so the software can be tested beforehand.
- The paid pricing is also affordable, so a positive impact on ROI.
Head - Department of English & Foreign Languages
Sri Sri UniversityEducation Management, 201-500 employees
Firebase
- Firebase has meant that we can go to market more quickly due to its automation of repetitive boiler plate tasks, such as authentication provider support
- Firebase's free tier is ideal for low to moderate use apps, and if your app grows to high use, the paid tier is very affordable
- Firebase's excellent cross platform support has reduced development expense when porting apps to other platforms

Verified User
Director in Information Technology
Computer Software Company, 1-10 employees