Amazon Web Services (AWS) is a subsidiary of Amazon that provides on-demand cloud computing services. With over 165 services offered, AWS services can provide users with a comprehensive suite of infrastructure and computing building blocks and tools.
$100
per month
Microsoft Advertising
Score 3.5 out of 10
N/A
Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft Advertising features the ability to delimit advertising to particular responsive demographics and to intermittent times and days of the week. It also supports offline updates that sync later.
N/A
Pricing
Amazon Web Services
Microsoft Advertising
Editions & Modules
Free Tier
$0
per month
Basic Environment
$100 - $200
per month
Intermediate Environment
$250 - $600
per month
Advanced Environment
$600-$2500
per month
No answers on this topic
Offerings
Pricing Offerings
Amazon Web Services
Microsoft Advertising
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
AWS allows a “save when you commit” option that offers lower prices when you sign up for a 1- or 3- year term that includes an AWS service or category of services.
We use Google Ads, Amazon Advertising and Bing Ads. Amazon has the best return for us by far, but Bing Ads outperforms Google Ads for us. Google obviously reaches many more people than Bing, but we are a traditional company working on MER/ROAS. We will continue to use Bing Ads.
We recommend AWS Lightsail with Plesk Ubuntu Web Admin (free) edition for launching WordPress websites. Pricing starts with 3.5$ per month and they are providing 3 months free. In order to access advanced features of Plesk, consider upgrading to paid Plesk plans that starts with 13.50$ per month (10 websites supported). Up to 40% discount is available for the first year. Anyway, even the free Plesk Web Admin version is by itself self sufficient with free SSL.
Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
If there is one thing I think AWS needs improvement on, it is the administration dashboard. It can be a nightmare to use especially when trying to access billing. This could be made better, honestly, as there should be a simplified way to access simple admin features.
While AWS was fairly easy to integrate into our solutions, it is not as easy to use without some IT knowledge. The dashboards are complicated and designed for someone who is computer savvy. If you are just want to keep track of billing, for example, you may need to take a course or spend a few hours with someone being walked through the admin console.
AWS does tend to be slow at times. If you do not have a fast internet connection, it can take time to access services that are hosted on AWS. This is not always the case but we have had clients complain about this if they are trying to access a service from multiple points (IP addresses). The only real fix we found was to make our files cache to another server and only keep current data accessible to clients.
Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
We are almost entirely satisfied with the service. In order to move off it, we'd have to build for ourselves many of the services that AWS provides and the cost would be prohibitive. Although there are cost savings and security benefits to returning to the colo facility, we could never afford to do it, and we'd hate to give up the innovation and constant cycle of new features that AWS gives us.
Our cloud platform architecture was designed in order to collect, analyze, and optimize modern networks, from AWS-powered computing, networking, storage, and more. So, we needed a reliable, scalable, and secure global computing infrastructure. Auto Scaling and Elastic Load Balancing were key features in our evaluation and later on for scalability and high performance. We being a cybersecurity company, we needed to ensure that our cloud provider utilizes an end-to-end approach to secure and harden the infrastructure, including physical, operational, and software measures - which AWS had all in place.
AWS does not provide the raw performance that you can get by building your own custom infrastructure. However, it is often the case that the benefits of specialized, high-performance hardware do not necessarily outweigh the significant extra cost and risk. Performance as perceived by the user is very different from raw throughput.
The customer support of Amazon Web Services are quick in their responses. I appreciate its entire team, which works amazingly, and provides professional support. AWS is a great tool, indeed, to provide customers a suitable way to immediately search for their compatible software's and also to guide them in a good direction. Moreover, this product is a good suggestion for every type of company because of its affordability and ease of use.
Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
Amazon Web Services is well suited when we have a huge amount of data to store, process, manipulate and get meaningful information out of. It is also suitable when we need very fast data retrieval from the database. They provide a superior product at a fair price which allows us to further our goals and push the limits of what we are capable of as a team / company.
Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
It does have an easy import from Google so you're not doubling efforts.
The CPCs tend to be less expensive than Google - which is always good for business owners.
