Apollo.io vs. Definitive Healthcare

Finding B2B leads is the best suited scenario for using Apollo.io it uses advanced AI & integration with LLM tools like ChatGPT, Claude etc. to set templates and find recurring matching data for the set parameters Apollo.io is the largest database for leads across the countries and not specific to a particular region.

Incentivized

I think the best scenario for using Definitive Healthcare is if accuracy isn't very important. If you just want to spam a lot of people and you don't really care where the contacts land, they're your vendor. If, on the other hand, you like accuracy and are hoping the commercial list vendor supplies data that will help your business grow, I feel they are less well suited to those use cases.

• Sequencing automated email campaigns for outbound prospecting (BD Function).
• Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
• Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
• The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).

Incentivized

• Provides a list of hospitals, health systems, medical groups, and practices
• Helps show what locations are under certain systems or groups
• Gives insight into specialties and employee counts

Incentivized

• Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
• Notifications when someone opens the marketing email and showing the interest.
• Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.

Incentivized

• Outdated UI and lacks integration with popular software
• Account Management team is unempowered to solve problems or come up with creative solutions.
• Slow response time. I waited 3 weeks for a response from their team on a question.
• Database lack key contacts especially Director level and above. Poor tool for sales team.
• Poor customer service. I constantly felt like I was chasing them for a meeting or on questions.

Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case

Incentivized

I gave it a higher rating of 9 because I am using it as an added benefit to make my work easier and faster. I like how user-friendly it is to navigate all the features. Results were provided on time, and I was given the necessary information to accomplish the task and achieve the company's goal.

Incentivized

It was unusable for us because key contacts were not there and our sales team had to tell Definitive what contacts were missing. Waste of time and money.

The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.

Incentivized

Account Managers and team often do not respond for weeks at a time.

I link the interface of Apollo.io better than Zoominfo. Zoominfo only provides a company employees and rarely the specific people I was looking for in shipping and logistics. It generally recommended higher level executives like Presidents or COO's instead of the decision makers I need to work with. I also found much of the info Zoominfo provided to be outdated. In some cases the people were no longer employed with the company

Incentivized

I use both. Definitive Healthcare is better when you need specific hospital and clinic names. ZoomInfo only gives you a local address but refers to each location as the health system name so hard to define where particular people are from.

Incentivized

• I've only just started using Apollo, but with the 24 emails I've sent out using Apollo, I've already received one response, which is a much better ratio than before.
• I was also able to add several companies that were not already in my Salesforce account, which appeared in Apollo.io.
• Apollo.io helped me find genuine companies that we could assist through the prospecting filters, which was very helpful.

Incentivized

• In my experience, We've experienced no value from the data
• In my opinion, we've paid for no value
• So the RoI is negative