Apollo.io vs. Woodpecker.co

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a $1.6B AI-powered sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data — all in one place. Known for its industry-leading B2B database of more than 210 million contacts and 35 million companies, Apollo’s end-to-end platform helps businesses of all sizes unlock their full market potential with unparalleled precision and ease. Trusted by 500,000+ companies, including Autodesk, Cyera, and…
$59
per month per user
Woodpecker.co
Score 10.0 out of 10
N/A
Woodpecker.co, a Polish company, provides sales email automation, integrating with contact data and CRMs via Zapier (or with other built in integrations, e.g. Pipedrive), provides sales email personalization, tracking, and related features.
$29
per month
Pricing
Apollo.ioWoodpecker.co
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioWoodpecker.co
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.Priced by the number of prospects contacted. Unlimited follow-up emails can be sent and as many email accounts can be added as desired, without any change in price.
More Pricing Information
Community Pulse
Apollo.ioWoodpecker.co
Features
Apollo.ioWoodpecker.co
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
73 Ratings
5% above category average
Woodpecker.co
-
Ratings
Advanced search8.372 Ratings00 Ratings
Identification of new leads8.273 Ratings00 Ratings
List quality7.973 Ratings00 Ratings
List upload/download8.569 Ratings00 Ratings
Ideal customer targeting7.873 Ratings00 Ratings
Load time/data access8.273 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
72 Ratings
3% above category average
Woodpecker.co
-
Ratings
Contact information8.072 Ratings00 Ratings
Company information8.272 Ratings00 Ratings
Industry information8.170 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
71 Ratings
3% above category average
Woodpecker.co
-
Ratings
Lead qualification process7.664 Ratings00 Ratings
Smart lists and recommendations7.666 Ratings00 Ratings
Salesforce integration8.737 Ratings00 Ratings
Company/business profiles7.967 Ratings00 Ratings
Alerts and reminders7.659 Ratings00 Ratings
Data hygiene7.466 Ratings00 Ratings
Automatic data refresh7.765 Ratings00 Ratings
Tags7.653 Ratings00 Ratings
Filters and segmentation8.268 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
61 Ratings
3% above category average
Woodpecker.co
-
Ratings
Sales email templates7.561 Ratings00 Ratings
Append emails to records7.957 Ratings00 Ratings
Best Alternatives
Apollo.ioWoodpecker.co
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Score 9.1 out of 10
Mailtrack
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Score 8.9 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Mailtrack
Mailtrack
Score 8.9 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.6 out of 10
Groove, a Clari company
Groove, a Clari company
Score 7.2 out of 10
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User Ratings
Apollo.ioWoodpecker.co
Likelihood to Recommend
8.7
(58 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
8.2
(28 ratings)
-
(0 ratings)
Support Rating
7.0
(6 ratings)
-
(0 ratings)
User Testimonials
Apollo.ioWoodpecker.co
Likelihood to Recommend
Apollo.io
When I need to find people in my specific niche to reach out to, Apollo helps me find these leads that I would not have been able to see before. I have not been able to dive deeper into the other features of Apollo yet, but I am sure they would be invaluable for most.
Read full review
Woodpecker.co
Every time when the company sells digital products and develops its outbound marketing/sales development department. It's the ultimate tool to boost your cold mailing campaigns. Additionally, Woodpecker gives access to great support and noteworthy experts that could guide you on how to maintain your actions and improve your way of doing them.
Read full review
Pros
Apollo.io
  • Consolidates tool and packs in a lot of functionality
  • Keeps up with the industry trends for prospecting and data enrichment
  • Offers the basics you need to get going
  • Account mapping to Salesforce - reps can prospect in Apollo and can easily toggle on views to only see their own accounts.
Read full review
Woodpecker.co
  • cold mail campaings
  • deliverability monitoring
Read full review
Cons
Apollo.io
  • Their reliability has been an issue for our team. The product has been down multiple times since I've been a user.
  • Some times prospects titles/roles are out of date, so keeping up with those a bit more would be helpful during sourcing
  • I've received a lot of spam calls that are completely irrelevant to me, but it comes down to an issue on their side with using so many numbers from different area codes. This was a major pain in the beginning, but has subsided a bit.
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Woodpecker.co
  • There is no
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Woodpecker.co
No answers on this topic
Usability
Apollo.io
Because in general the platform has a very complete use, for a fair and accessible price, to perform daily prospecting helps a lot to find potential prospects and take the company to a higher level and exceed the borders and barriers of not being able to find national, international and transnational companies. It also helps to grow the agenda of contacts, the contacts in the network, keep a good administration of time and activities to be performed to have adequate follow-up, increasing the chances of closing deals with new customers.
Read full review
Woodpecker.co
No answers on this topic
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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Woodpecker.co
No answers on this topic
Alternatives Considered
Apollo.io
As there are more credits in Apollo and it is user-friendly than the others. And mostly, I liked the accuracy of the data it provided, which is generally accurate and directed to the right person, primarily used in B2B sales from the user's perspective. I prefer this recommendation to the others.
Read full review
Woodpecker.co
No answers on this topic
Return on Investment
Apollo.io
  • Having customisable sequences makes it easier to follow-up when you are busy. I would have forgotten/not done certain tasks had it not been automated
  • Make yourself accountable with the "Manual" tasks. Apollo.io give you all the data to make calls, and you can set yourself reminders to do it.
  • Clean accurate data. I think 85% of numbers are correct and most contacts have emails. Vital for getting through.
Read full review
Woodpecker.co
  • Thousands of safe sent emails with relatively small team
  • 70% open rate, 20% response rate (great campaigns of course ;) but also a wonderful deliverability thanks to Woodpecker)
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.

Woodpecker.co Screenshots

Screenshot of the cold email campaign interface, designed to bring replies.Screenshot of the message creation interface. AI is available to help in the email editor - and it can personalize messaging so each email stands out. A/B testing is also available to improve results.Screenshot of email tracking, to see how many emails get delivered and spot any deliverability issues before they harm campaigns.Screenshot of email campaign set up. Multiple inboxes can be used for better deliverability. Unlimited email accounts can be added.Screenshot of Woodpecker Agency, built to support agencies.