From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps. It is a free option, vs. the company's enterprise-tier Google Tag Manager 360.
$0
TestComplete
Score 7.9 out of 10
N/A
TestComplete is a GUI test automation tool that enables users of all skill levels to test the UI of every desktop, web, and mobile application. TestComplete is best suited for testers, automation engineers, and QA teams in any industry.
$2,256
per license
Pricing
Appium
Google Tag Manager
TestComplete
Editions & Modules
No answers on this topic
No answers on this topic
Node-Locked Base
2,256
per license
Node-Locked Pro
3,950
per license
Float - Base
5,077
per license
Float - Pro
7,901
per license
Offerings
Pricing Offerings
Appium
Google Tag Manager
TestComplete
Free Trial
No
No
Yes
Free/Freemium Version
No
Yes
No
Premium Consulting/Integration Services
No
No
No
Entry-level Setup Fee
No setup fee
No setup fee
No setup fee
Additional Details
—
—
Pay for only the modules needed. TestComplete Pro includes all three modules: desktop, web, and mobile, at a bundled price point, as well as access to the parallel testing engine, TestExecute.
TestComplete has additional add-ons, including TestExecute and the Intelligent Quality Add-On.
More Pricing Information
Community Pulse
Appium
Google Tag Manager
TestComplete
Considered Multiple Products
Appium
Verified User
Team Lead
Chose Appium
Appium is one of the most valuable fully featured open-source tools with good support for iOS and Android mobile automation which cannot be matched even by enterprise tools.
TestComplete was expensive as compared to the other tools that we used and did not live up to the expectation. Only good thing with TestComplete is that the test integration for multiple platform is pretty good and works well as compared to these individual tools as these are …
1. It's open source which supports range of languages, operating systems and languages. Well suited for Android and IOS mobile automation. Supports all kinds of apps, which makes it flexible and robust mobile testing tool 2. It is less appropriate where we need intercept network call to verify the API calls. Extensive coding experience is required to work Appium
I have found Google Tag Manager as the go to solution for managing all of your event and conversion tags for your website. Not only does it make it easy to manage all of your tags in the one place, it is fairly intuitive to use and there is plenty of videos and help documentation online to help set up what ever you need. No scenarios come to mind at the moment on where it is less appropriate to use.
Best suited to smaller unit test or tests broken up, couple of forms at a time Not suited - larger regressions test involving multiple systems. - my main regression involving payments has been unsuccessful for the last 3 years despite all working fine separately and while being watched
Selecting elements on a site [object, class, cookie, etc] (to later fire an event, send some data, etc) is very easy with triggers. Want to add an event when someone clicks on a button? Super easy. It was many many DOM selectors and you can even add custom functions if you need to do something more specific
In general, firing events in different circumstances is very easy mixing triggers and tags. You can track almost any element of the DOM and do whatever you want with it.
Testing is a great functionality. Only you can see what's on the site and you can debug it easily by seeing which events or tags were triggered and all the DOM elements involved (and why they matched the trigger).
Working in environments (staging, production) and versioning is easy to do, deploying changes in 2 clicks.
There are several good integrations, but there can always be more. Native tracking for call tracking solutions, analytics providers, non-Google advertisers would be top of my list.
Documentation is just dreadful. Luckily there are some awesome folks out there doing crowdsourced tutorials (shout out to Simo Ahava) but by and large the Google Tag Manager instructions are worth what you pay for them.
TestComplete could stand to have a simplified view for different types of users. For instance, as a manager/architecture guy, I'm not so interested in getting into the code and am more interested in file-based interactions.
TestComplete could use more integration with reporting for things like TeamCity to improve test status visibility.
I haven't found another option for us to use especially one that is free. Down the road we may go a different route but for now GTM is a good option and does what we need it to do. It'd be nice to get more support or more integrations but with the free version there's only so much one can expect to get I suppose.
We have bigger test automation pack using test complete at the same time we also think this is not good performing tool for large number of test automation scripts.
I would like to give 9/10 rating to Appium because of it can easily integrate with popular frameworks and CI/CD tools, as well as it is reliable, flexible and easy to use. The setup can bit complex in initial step, but once on configured it's very easy to use and enables stable and scalable mobile automation for real and cloud devices.
No difficult obstacle to overcome but Google Tag Manager can still be difficult for many users to deploy. Sure the basic HTML script can be deployed quite easily, but when you start to require triggers, variables, etc, it can be a little daunting.
It is usable when you become accustomed to its quirks. Not using it for two months and then you need to re-learn the quirks for some features (but some quirks are so awful that they will never fade from your memory). So, when using it regularly, it is possible to be quite productive, if no big correction in name mapping is needed.
GTM does not provide support. This is one of GTM's biggest issues but it's due to the level of customization for each website. If your team thinks they would heavily rely on the need for a support staff it is probably better to invest in a paid service with a team that can support your needs.
Planning and communication will help greatly with an in-house implementation. If there are large teams, try to limit the number of people involved to 1-2 developers (back-end dev may be necessary depending on your platform), one analytics marketer and one project manager.
If you develop a mobile application and your testing process goes in cloud, probably you will face a problem - how to implement a stable connection between your mobile devices and testing servers
If you're an Apple developer, you use Xcode. It's practically a forced necessity. For system testing though, it doesn't have to be. You can have your development team focus on unit and integration tests in their platform and another team automate acceptance tests with a language they are more familiar with.
We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has been worth it because it helps us understand at a more fundamental level how our tracking works and gives us a lot more control over what we track and how.
TestComplete stacks up against them in terms of GUI and seamless performance. It records each and every step and action been performed in the application and produces a detailed report in a well-structured manner. It can connect and access seamlessly among various databases directly to speed up the testing process.
GTM is very useful to determine if a particular element on the site is useful (i.e. is it being watched, is it being clicked, does it help customers navigate through more pages). As an SEO person, I can use this information to decide what to optimize for but also to track progress and see improvements in engagement.
With the use of Google Tag Manager, I was able to easily inject an A/B testing tool which lead to several improvements in lead generation.
Saves hundreds of man-hours with either QA testing or data entry
With the small cost of the product, it has saved the company money with both employee costs as well as the cost of mistakes made by human error or software bugs
