Apple Business Essentials vs. Google Workspace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apple Business Essentials
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Apple Business Essentials is a subscription service that brings together device management, 24/7 support, and cloud storage. It enables small business to manage every iPhone, iPad, Mac, and Apple TVs throughout the business.
$8.25
per device, per month
Google Workspace
Score 9.1 out of 10
N/A
Google Workspace enables teams of all sizes to connect, create and collaborate. It includes productivity and collaboration tools for work: Gmail for custom business email, Drive for cloud storage, Docs for word processing, Meet for video and voice conferencing, Chat for team messaging, Slides for presentation building, and shared Calendars.
$6
per month per user
Pricing
Apple Business EssentialsGoogle Workspace
Editions & Modules
Fleetsmith Managed
$8.25
per device, per month
Business Starter
$6
per user/per month
Business Standard
$12
per user/per month
Business Plus
$18
per user/per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
Apple Business EssentialsGoogle Workspace
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFree unlimited trial for up to 10 devices Device Intelligence free for unlimited devices iOS/tvOS devices free during beta period
More Pricing Information
Community Pulse
Apple Business EssentialsGoogle Workspace
Considered Both Products
Apple Business Essentials
Google Workspace

No answer on this topic

Best Alternatives
Apple Business EssentialsGoogle Workspace
Small Businesses
NinjaOne
NinjaOne
Score 9.1 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
Medium-sized Companies
Cisco Meraki SM
Cisco Meraki SM
Score 9.8 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
Enterprises
Cisco Meraki SM
Cisco Meraki SM
Score 9.8 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apple Business EssentialsGoogle Workspace
Likelihood to Recommend
8.5
(23 ratings)
8.6
(120 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(5 ratings)
Usability
9.0
(21 ratings)
8.6
(11 ratings)
Support Rating
8.8
(21 ratings)
2.2
(12 ratings)
Implementation Rating
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Apple Business EssentialsGoogle Workspace
Likelihood to Recommend
Apple
I would recommend Apple Business Essentials manager to any organization that orders and uses iPads or iPhones on a large scale and wishes to manage them. Even if you do not intend on applying an MDM to your corporate Apple devices, it is nice for asset management and corporate application purchasing from a central location. If you do not care about any of those features, this functionality is not for you.
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Google
I find that google workspace covers all the bases that I would need my day to day work solution to offer. Workspace is perfect if you're someone working in sales who regularly sets up and hosts meetings. The meet solution is reliable, the transcription through Gemini is almost always perfect, and the recording function is easy to use. Calendar backs this up well by being simple and easy to use. Although having the ability to share your calendar link for people to book in meetings would elevate this further. You can also never go wrong with Gmail, it is reliable, has strong spam filters and rarely ever goes down. On the flip side, despite Docs, Slides and Sheets covering the basic functionalities that you would need to create a good base level of documents, it does lack some advanced functionalities that other providers offer. Especially in Sheets, I use sheets regularly for importing and exporting data for cold outreach, it works perfectly fine for this, but if you were looking to start creating dashboards etc using sheets as the base for this, it can start to get a bit tricky and limited.
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Pros
Apple
  • Ease of use to manage. Some other solutions can be a little hard to navigate. Fleetsmith is intuitive.
  • DEP Enrollment is really nice. If you are shipping a laptop out to the user you can set their password and when they turn on their computer they will have access.
  • Adding software to be pushed out. Pretty easy to do.
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Google
  • Google Calendar...amazing. I don't need to ask team members when they're busy anymore and play this game of bouncing times back and forth. All I need to do is enter their email address and it shows my calendar and theirs side by side and then select the day and time I find that works best for the both of us.
  • I actually prefer Google Meet over Zoom. Zoom bogs down my computer and I find their UI overcomplicated for what it actually does. Google Meet is simple and does practically everything Zoom does without needing to pay any extra money.
  • Sheets integrates with our CRM (Copper) so it's perfect for us. Being able to export information out of our CRM into sheets and then create pivot tables from that data makes our lives a million times better.
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Cons
Apple
  • We were told that this was in the works and it would be implemented at the beginning of the year 2019. That has still not happened and whenever we ask about this functionality we cannot get a good answer.
  • Management of devices that are already in the field—we were told that in order to use Fleetsmith as we would like (pushing apps to devices) we would have to get each device and set them up from a Mac.
  • Integration with Windows.
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Google
  • Pricing is a little bit higher than other services
  • The cost of each email inbox costs the same whether you want just email or all of the features. For example, we wanted a support email address that we could setup our support desk with. The cost of that added account is the same as the account I use with all of the features.
  • They removed their free tier for small organizations like mine and restricted the free tier from adding new domain names. This was likely due to abuse, but everyone lost the privilege of the free service.
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Likelihood to Renew
Apple
No answers on this topic
Google
There is no better solution for cloud storage and real time collaboration. The amount of features included in G Suite is unmatched and out of other things we’ve tried over the years, nothing comes close to being as great of a tool.
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Usability
Apple
The installation steps are very easy and the UI for admin panel is user-friendly. Enrolment all based on Gmail accounts and the import function is there to fetch the user accounts. Navigating in Fleetsmith admin panel is simple and clean.
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Google
On the user end, it's great, probably some of the most user friendly products out there. On the admin side, it can get a little more arcane, but it's still better than a lot of other services. At worst I wrangle some CSVs to perform mass changes, but it's a far cry from the days of Powershell scripts or purely manual entry.
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Support Rating
Apple
Fantastic support. I have had a few queries on how to go about doing things in the best way and the support at Fleetsmith was always very quick to reply and with excellent advice and detail to solve the problem and lead is into our best use of their product.
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Google
My experiences of getting support have been positive. Calling in is not overly difficult, but it does require getting a PIN. The knowledge of those responding to the calls has been impressive. I have managed to work with them to fix two Google bugs that I had identified. These bugs required a some technical expertise and the support staff were able to understand the issue and forward the concerns to the appropriate persons. The first bug was fixed with 24 hours. The second bug took a little longer, but it was also more complicated to reproduce.
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Implementation Rating
Apple
No answers on this topic
Google
nothing to say
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Alternatives Considered
Apple
The primary products we checked out were Mosyle, JAMF, and SimpleMDM. In the end it really came down to the simplicity of our needs and the simplicity of Fleetsmith's approach being in tight harmony. We kicked the tires, hard, for about a month and then dove all the way in.
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Google
There are lots of competitors to various tools in Workspace, like Meet versus Zoom. However, Microsoft is the other big competitor I can think of for Google Workspace as a whole. To me, at least, the strength of Workspace is how easy it is to share and collaborate with others. For items that I only need for myself and can keep on my own computer, I typically rely on Microsoft Word, Excel, etc. For items that I need to share, I turn to Workspace a lot. Being able to collaborate in real-time and not having to send documents back and forth is so amazing, and such a time saver. And I love that Workspace is also a built-in tool with Dropbox now.
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Return on Investment
Apple
  • Lesser cost for managing device, instead of getting more manpower to do it manually.
  • Lesser security threats (which will cause financial damage) as all devices are configured according the the company security policies, such as firewalls, media management, app security updates.
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Google
  • Zero to no time managing tools allows us to focus on work saving us time and money
  • Google Workspace allowed us to seamlessly transition to a fully remote workforce when the Coronavirus pandemic started - no lost time or productivity.
  • Easily able to extend our workspace and add features, e.g. Voice, saving us time implementing other services.
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ScreenShots