What users are saying about

AppNexus

25 Ratings

TerminalOne OS

13 Ratings

AppNexus

25 Ratings
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Score 8 out of 101

TerminalOne OS

13 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

TerminalOne OS

TerminalOne is a really good tool for all our digital media marketing campaigns and for any performance campaigns in general, with a real grip of what is the main drive to performance. It is easy to develop and plug new tools to make sure all is working well. It is difficult to get into with no knowledge of computing programs but it is easy to bridge that gap.
Omar MAES profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
TerminalOne OS
8.0
Data Transfer
AppNexus
3.0
TerminalOne OS
6.3
DSP integration
AppNexus
3.6
TerminalOne OS
9.7

Ad Campaigns

AppNexus
5.1
TerminalOne OS
Ad campaign creation
AppNexus
5.4
TerminalOne OS
Ad deployment
AppNexus
5.0
TerminalOne OS
Display advertising
AppNexus
5.0
TerminalOne OS
Ad display and retargeting segmentation
AppNexus
5.0
TerminalOne OS
Sequence targeting
AppNexus
5.0
TerminalOne OS

Ad Reporting & Analytics

AppNexus
5.2
TerminalOne OS
Ad dashboards
AppNexus
5.0
TerminalOne OS
Ad performance reports
AppNexus
5.0
TerminalOne OS
Ad conversion tracking
AppNexus
4.5
TerminalOne OS
Ad attribution reporting
AppNexus
4.5
TerminalOne OS
Cross-channel ad management
AppNexus
4.6
TerminalOne OS
Ad forecasting and optimization
AppNexus
8.0
TerminalOne OS

Data Collection

AppNexus
TerminalOne OS
7.2
Collection of first-party data
AppNexus
TerminalOne OS
8.4
Collection of third-party data
AppNexus
TerminalOne OS
5.6
Access to Third-party Data Providers
AppNexus
TerminalOne OS
7.4

Data Classification

AppNexus
TerminalOne OS
5.7
Audience taxonomy
AppNexus
TerminalOne OS
6.3
Tag Management
AppNexus
TerminalOne OS
7.4
Data Analysis Dashboard
AppNexus
TerminalOne OS
3.3

DMP Analytics

AppNexus
TerminalOne OS
7.4
Campaign Analytics
AppNexus
TerminalOne OS
7.7
Audience Analytics
AppNexus
TerminalOne OS
7.1

Pros

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara profile photo
  • Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
  • Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.
Omar MAES profile photo

Cons

  • If the data were real time that would make the system that much better
  • The delays in reporting are very inconvenient especially when trying to optimize campaigns using AppNexus data
No photo available
  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Omar MAES profile photo

Likelihood to Renew

AppNexus4.0
Based on 6 answers
Because we have better service from other DSPs
No photo available
TerminalOne OS7.0
Based on 3 answers
I am very much familiar to this product and it has greater advantage to use if the price is right to adopt at an agency level and work with multiple clients. I don't have to shuffle and negotiate with multiple publishers
Namit Narain profile photo

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available
No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Before using AppNexus we have used Ad Juggler and compared to Ad Juggler, AppNexus is sophisticated ad server and the UI is awesome.
Lakshman Srivatsava Annadevara profile photo
Rocket Fuel, Trade Desk, AppNexus and DBM. We did choose MediaMath for the ease of use of the platform and the presence of an open API to connect all the tools we did need and develop the tools we will need to keep ourself ahead of the competition.
Omar MAES profile photo

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • The performance campaign I ran with AppNexus didn't deliver the expected/desired ROI goal.
No photo available
  • Reach
  • ROI
  • CTR
Denia Martínez Posadas profile photo

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

TerminalOne OS

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details