What users are saying about
35 Ratings
21 Ratings
35 Ratings
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Score 7.2 out of 100
21 Ratings
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Score 8.1 out of 100

Feature Set Ratings

    Ad Network Integration

    8.4

    AppNexus

    84%

    MediaMath

    Feature Set Not Supported
    N/A
    AppNexus ranks higher in 2/2 features

    Data Transfer

    8.0
    80%
    6 Ratings
    N/A
    0 Ratings

    DSP integration

    8.9
    89%
    8 Ratings
    N/A
    0 Ratings

    Ad Campaigns

    8.0

    AppNexus

    80%

    MediaMath

    Feature Set Not Supported
    N/A
    AppNexus ranks higher in 5/5 features

    Ad campaign creation

    7.9
    79%
    8 Ratings
    N/A
    0 Ratings

    Ad deployment

    8.9
    89%
    7 Ratings
    N/A
    0 Ratings

    Display advertising

    7.0
    70%
    7 Ratings
    N/A
    0 Ratings

    Ad display and retargeting segmentation

    8.0
    80%
    7 Ratings
    N/A
    0 Ratings

    Sequence targeting

    7.9
    79%
    7 Ratings
    N/A
    0 Ratings

    Ad Reporting & Analytics

    8.1

    AppNexus

    81%

    MediaMath

    Feature Set Not Supported
    N/A
    AppNexus ranks higher in 6/6 features

    Ad dashboards

    8.9
    89%
    9 Ratings
    N/A
    0 Ratings

    Ad performance reports

    6.9
    69%
    9 Ratings
    N/A
    0 Ratings

    Ad conversion tracking

    8.0
    80%
    8 Ratings
    N/A
    0 Ratings

    Ad attribution reporting

    8.0
    80%
    8 Ratings
    N/A
    0 Ratings

    Cross-channel ad management

    8.9
    89%
    8 Ratings
    N/A
    0 Ratings

    Ad forecasting and optimization

    8.0
    80%
    8 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • MediaMath is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew

    Likelihood to Recommend

    8.0

    AppNexus

    80%
    16 Ratings
    8.2

    MediaMath

    82%
    12 Ratings

    Likelihood to Renew

    4.0

    AppNexus

    40%
    6 Ratings
    7.0

    MediaMath

    70%
    3 Ratings

    Usability

    5.0

    AppNexus

    50%
    2 Ratings

    MediaMath

    N/A
    0 Ratings

    Availability

    10.0

    AppNexus

    100%
    2 Ratings

    MediaMath

    N/A
    0 Ratings

    Performance

    10.0

    AppNexus

    100%
    2 Ratings

    MediaMath

    N/A
    0 Ratings

    Support Rating

    6.0

    AppNexus

    60%
    2 Ratings

    MediaMath

    N/A
    0 Ratings

    Online Training

    2.0

    AppNexus

    20%
    1 Rating

    MediaMath

    N/A
    0 Ratings

    Implementation Rating

    5.0

    AppNexus

    50%
    2 Ratings

    MediaMath

    N/A
    0 Ratings

    Product Scalability

    5.0

    AppNexus

    50%
    1 Rating

    MediaMath

    N/A
    0 Ratings

    Likelihood to Recommend

    AppNexus

    Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.
    Kimberly Smith | TrustRadius Reviewer

    MediaMath

    Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
    Tyler Stuckey | TrustRadius Reviewer

    Pros

    AppNexus

    • As per my experience they have strong support personnel. Solving the issues as and when required.
    • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
    • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
    Lakshman Srivatsava Annadevara | TrustRadius Reviewer

    MediaMath

    • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
    • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
    • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
    Namit Narain | TrustRadius Reviewer

    Cons

    AppNexus

    • The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
    • The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
    • No phone support is offered which would have made several things easier than exchanging confusing emails.
    • Video inventory is still not implemented.
    Anonymous | TrustRadius Reviewer

    MediaMath

    • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
    • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
    Omar MAES | TrustRadius Reviewer

    Pricing Details

    AppNexus

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    MediaMath

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    AppNexus

    AppNexus 4.0
    Based on 6 answers
    I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
    Anonymous | TrustRadius Reviewer

    MediaMath

    MediaMath 7.0
    Based on 3 answers
    At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
    Christian Schwindle | TrustRadius Reviewer

    Usability

    AppNexus

    AppNexus 5.0
    Based on 2 answers
    Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
    Anonymous | TrustRadius Reviewer

    MediaMath

    No score
    No answers yet
    No answers on this topic

    Reliability and Availability

    AppNexus

    AppNexus 10.0
    Based on 2 answers
    I've never had any problems with appnexus - the software is always available
    Anonymous | TrustRadius Reviewer

    MediaMath

    No score
    No answers yet
    No answers on this topic

    Performance

    AppNexus

    AppNexus 10.0
    Based on 2 answers
    Yes, everything works great in that sense
    Anonymous | TrustRadius Reviewer

    MediaMath

    No score
    No answers yet
    No answers on this topic

    Support Rating

    AppNexus

    AppNexus 6.0
    Based on 2 answers
    Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
    Anonymous | TrustRadius Reviewer

    MediaMath

    No score
    No answers yet
    No answers on this topic

    Online Training

    AppNexus

    AppNexus 2.0
    Based on 1 answer
    Online training are not user friendly and not easy to understand
    Anonymous | TrustRadius Reviewer

    MediaMath

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    AppNexus

    The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN). Google DSP is typically used to increase the scale for display and build larger re-messaging pools.
    Anonymous | TrustRadius Reviewer

    MediaMath

    In our case, we prefer MediaMath because of its online support and its history, since we have been using it for several years and we have seen how it has improved over time. It does not mean that there are no other options, but if something works for you, why complicate yourself. Sometimes a small saving of money can mean a big loss of time, and that incurs the productivity of the team and the company.
    Miguel Revelles | TrustRadius Reviewer

    Scalability

    AppNexus

    AppNexus 5.0
    Based on 1 answer
    Because it's a great DSP but not the best
    Anonymous | TrustRadius Reviewer

    MediaMath

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    AppNexus

    • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
    • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
    • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
    Anonymous | TrustRadius Reviewer

    MediaMath

    • T1 delivered positive results for multiple clients in regards to ROI
    • T1 also produced campaigns that did not meet goals
    • HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.
    Tyler Stuckey | TrustRadius Reviewer

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