What users are saying about

AppNexus

25 Ratings

StackAdapt

3 Ratings

AppNexus

25 Ratings
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Score 8 out of 101

StackAdapt

3 Ratings
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Score 9.7 out of 101

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Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

StackAdapt

When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.
Eric Figura profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
StackAdapt
9.7
Data Transfer
AppNexus
3.0
StackAdapt
9.3
DSP integration
AppNexus
3.6
StackAdapt
10.0

Ad Campaigns

AppNexus
5.1
StackAdapt
8.7
Ad campaign creation
AppNexus
5.4
StackAdapt
9.0
Ad deployment
AppNexus
5.0
StackAdapt
9.0
Display advertising
AppNexus
5.0
StackAdapt
9.0
Ad display and retargeting segmentation
AppNexus
5.0
StackAdapt
9.3
Sequence targeting
AppNexus
5.0
StackAdapt
7.0

Ad Reporting & Analytics

AppNexus
5.2
StackAdapt
8.7
Ad dashboards
AppNexus
5.0
StackAdapt
8.7
Ad performance reports
AppNexus
5.0
StackAdapt
8.3
Ad conversion tracking
AppNexus
4.5
StackAdapt
8.7
Ad attribution reporting
AppNexus
4.5
StackAdapt
9.0
Cross-channel ad management
AppNexus
4.6
StackAdapt
Ad forecasting and optimization
AppNexus
8.0
StackAdapt
8.7

Pros

  • Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
  • More and various targeting contextual categories.
  • Budget pacing is really great and super accurate.
No photo available
  • StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
  • These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
  • They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.
Eric Figura profile photo

Cons

  • The reporting metrics when you generate from Advertiser vs the Network tab are different. As an example, I was working on optimizing a FaceBook campaign by the Fold, and the reporting under the Advertiser did not have "Fold Position" but Network reporting has.
  • The UI changed since I last used, which was in December, therefore not familiar enough to give lots of negative feedback
No photo available
  • Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
  • Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
  • The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.
Eric Figura profile photo

Likelihood to Renew

AppNexus4.0
Based on 6 answers
Interface is user friendly, you can handle a campaign from start to finish without needing many other products/platforms.
No photo available
No score
No answers yet
No answers on this topic

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available
No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
No score
No answers yet
No answers on this topic

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Before using AppNexus we have used Ad Juggler and compared to Ad Juggler, AppNexus is sophisticated ad server and the UI is awesome.
Lakshman Srivatsava Annadevara profile photo
StackAdapt's video capabilities perform in-line with what we have seen from Sharethrough, but without any minimums attached to their campaigns. As far as Nativo, their traffic was lower, but the quality of those sessions was better. As far as re-targeting capabilities, we have not done enough with StackAdapt that is similar to our DoubleClick campaigns.
Eric Figura profile photo

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • As a positive impact, we were able to use AppNexus to run campaigns that we didn't have the inventory for.
  • As a negative impact, the 2 facebook campaigns I have ran with AppNexus has CTR much below average and there wasn't able to optimize much other than optimizing toward bid ranges for the fold performing well.
No photo available
  • The way we use StackAdapt, the ROI is usually negative. That said, we rarely look at ROI as a key factor in determining the success of these campaigns. A separate client who did utilize tactics based on conversions/ROI, reported great success.
Eric Figura profile photo

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

StackAdapt

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details