What users are saying about
28 Ratings
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15 Ratings
28 Ratings
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Score 7.8 out of 101

StackAdapt

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15 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.6 out of 101

Likelihood to Recommend

AppNexus

AppNexus is suitable for branding campaigns where you are able to bid aggressively. For performance campaigns its usually harder to meet your ROI target because of the expensive prices. Also, AppNexus works better on the US market as their main focus is on that geo compared to other SSPs with a broader reach internationally.
No photo available

StackAdapt

StackAdapt is well suited for easy deployment of native campaigns. Its simplicity is its greatest selling point. Users are able to navigate easily on the dashboard, retrieve tags for tracking, and organize campaigns easily. It is less appropriate for e-commerce campaigns with a conversion goal metric. StackAdapt's strength is its top funnel strategies as it relates to the digital funnel.
Jocelyn Wallace profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
6.5
StackAdapt
8.5
Data Transfer
AppNexus
6.0
StackAdapt
8.3
DSP integration
AppNexus
7.0
StackAdapt
8.8

Ad Campaigns

AppNexus
7.4
StackAdapt
8.2
Ad campaign creation
AppNexus
7.0
StackAdapt
9.4
Ad deployment
AppNexus
7.0
StackAdapt
9.3
Display advertising
AppNexus
8.0
StackAdapt
7.5
Ad display and retargeting segmentation
AppNexus
8.0
StackAdapt
8.2
Sequence targeting
AppNexus
7.0
StackAdapt
6.5

Ad Reporting & Analytics

AppNexus
7.1
StackAdapt
8.1
Ad dashboards
AppNexus
7.1
StackAdapt
8.4
Ad performance reports
AppNexus
5.7
StackAdapt
8.3
Ad conversion tracking
AppNexus
7.0
StackAdapt
8.1
Ad attribution reporting
AppNexus
8.0
StackAdapt
8.8
Cross-channel ad management
AppNexus
7.0
StackAdapt
7.3
Ad forecasting and optimization
AppNexus
8.0
StackAdapt
7.6

Pros

AppNexus

  • Exclusive reach on selected premium publishers.
  • Extensive vetting of creatives to protect the integrity of their ecosystem.
  • World class support team.
No photo available

StackAdapt

  • Scale. StackAdapt has access to many premium publishers and reaches a vast majority of our audiences.
  • Efficiency. CPMs are great, affordable, and allow us the flexibility we need.
  • Customer Service. The StackAdapt account management team is one of the best we've ever had the pleasure of dealing with. They are always eager to help.
Cameron Solu profile photo

Cons

AppNexus

  • Better visualization and dashboard will make it a perfect product.
  • The product concept is hard to master. More video training in addition to the interactive training may help.
  • More report templates will make my life easier since it takes time to build one.
Kevin Yip profile photo

StackAdapt

  • Lack of highly refined targeting for job titles and geographies
  • No list-based retargeting
  • No option to hit specific domains individually without jerryrigging it
Christopher Penn profile photo

Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
AppNexus keeps most of our historical data, and learns based on previous campaigns, so future campaigns for the same advertiser are likely to do better based on the AppNexus algorithms
No photo available

StackAdapt

StackAdapt 10.0
Based on 1 answer
The platform is easy to use and understand whether it is being used as self-serve or a managed service. The audience targeting is solid, and array of placements is versatile. With these, the level of engagement for video content is usually great
Eric Figura profile photo

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

StackAdapt

No score
No answers yet
No answers on this topic

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

StackAdapt

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

StackAdapt

No score
No answers yet
No answers on this topic

Support

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

StackAdapt

No score
No answers yet
No answers on this topic

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

StackAdapt

No score
No answers yet
No answers on this topic

Alternatives Considered

AppNexus

Appnexus reporting was significantly more granular than Rubicon. It's reporting also was better organized and felt more trustworthy when pulling historical data.
No photo available

StackAdapt

StackAdapt has better support, better integration, is easier to work with, and listens to customers. Other platforms serve up a take-it-or-leave-it attitude to all but the largest customers.
Christopher Penn profile photo

Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

StackAdapt

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • As a positive impact, we were able to use AppNexus to run campaigns that we didn't have the inventory for.
  • As a negative impact, the 2 facebook campaigns I have ran with AppNexus has CTR much below average and there wasn't able to optimize much other than optimizing toward bid ranges for the fold performing well.
No photo available

StackAdapt

  • We have seen positive ROI from our ads.
  • In working with support, we have received custom guidance to reduce our cost per engagement.
  • We have seen substantial ROI from our custom development against the StackAdapt platform.
Christopher Penn profile photo

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

StackAdapt

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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