AppsFlyer vs. Firebase Crashlytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AppsFlyer
Score 5.3 out of 10
N/A
AppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.
$0
Firebase Crashlytics
Score 9.5 out of 10
N/A
Crashlytics is a mobile analytics tool which helps users find the exact line of code that their app crashed on, providing granular insight into mobile app performance and user experience. Crashlytics was acquired by Google in 2017 and is now offered as part of the Firebase product.N/A
Pricing
AppsFlyerFirebase Crashlytics
Editions & Modules
Growth
per conversion
Zero
Free Forever
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
AppsFlyerFirebase Crashlytics
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
AppsFlyerFirebase Crashlytics
Considered Both Products
AppsFlyer
Chose AppsFlyer
Both were entirely bad, especially Kochava. Poor CSM support and very little attention given to their clients. We use Firebase for all other in-app analytics and measuring the success rate of any given feature.
Firebase Crashlytics

No answer on this topic

Best Alternatives
AppsFlyerFirebase Crashlytics
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Score 9.5 out of 10
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User Ratings
AppsFlyerFirebase Crashlytics
Likelihood to Recommend
8.0
(46 ratings)
10.0
(8 ratings)
Likelihood to Renew
10.0
(1 ratings)
10.0
(1 ratings)
Usability
7.0
(2 ratings)
10.0
(1 ratings)
Support Rating
6.0
(3 ratings)
-
(0 ratings)
User Testimonials
AppsFlyerFirebase Crashlytics
Likelihood to Recommend
AppsFlyer
Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
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Google
Firebase Crashlytics is a no-brainer if you are already using any of the other Firebase suite of products, as its integration is very easy if you are already using these in your app. If you have cross-platform Android, iOS, and macOS apps, you should also consider Firebase Crashlytics to provide a unified across your platforms. If your app is only on Android or only on Apple, then you may be better off remaining with the default Apple Developer or Google Play Developer Console crash collection experiences.
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Pros
AppsFlyer
  • Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
  • Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
  • The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
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Google
  • Providing stack traces that are useful when users have crashes.
  • Tracking crashes per version (app and OS) so we know whether to release a version to everyone instead of a subset.
  • Provides trending crsahes/problems if there's a spike in issues so we can get on it quickly.
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Cons
AppsFlyer
  • Supports download of only 200K rows of raw data for in-app events
  • Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days
  • Custom reports are limited.
  • Need to download raw data for deeper analysis
  • Cannot look into parameter level events without raw reports
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Google
  • Navigation between the issue listing and details is something difficult to understand for the new user.
  • Pannel takes time in loading may be because of analytics data but it can be reduce.
  • Not provide accurate line number in case of proguarded apps.
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Likelihood to Renew
AppsFlyer
AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI)
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Google
Because its fulfilling our basic and necessary requirements that can be an only and enough reason to renew the subscription.
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Usability
AppsFlyer
The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.
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Google
It is very easy for non-developer staff to use the Firebase Console and gather information for the development team. Developers will find it straightforward to integrate Firebase Crashlytics into new or existing codebases using Google's in-depth developer documentation. I cannot think of an easier cross-platform solution to use, and because of that I wish it supported more platforms!
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Support Rating
AppsFlyer
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
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Google
No answers on this topic
Alternatives Considered
AppsFlyer
Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.
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Google
Truly speaking, it is also a quite good tool for crash reports, but Firebase Crashlytics was better to use when you are using the Firebase Realtime database as your DB, so the integrations become much easier.
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Return on Investment
AppsFlyer
  • Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going.
  • Allows us to stop spend on inventory that's not performing well to save money on those placements.
  • Allows us to identify fraudulent inventory and get our money back from our traffic sources.
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Google
  • Fix bugs within hours rather than days or weeks
  • Retain users longer by reducing their frustration due to crashes
  • Keep management happy that our app is stable & bug-free
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ScreenShots

AppsFlyer Screenshots

Screenshot of a custom dashboard.Screenshot of the engagement and retention dashboard.