AppsFlyer helps brands make good choices for their business and their customers through privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships.
$0
MessageGears
Score 10.0 out of 10
N/A
MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.
N/A
Pricing
AppsFlyer
MessageGears
Editions & Modules
Growth
7¢
per conversion
Zero
Free Forever
Enterprise
Contact sales team
No answers on this topic
Offerings
Pricing Offerings
AppsFlyer
MessageGears
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
—
—
More Pricing Information
Community Pulse
AppsFlyer
MessageGears
Features
AppsFlyer
MessageGears
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
AppsFlyer
-
Ratings
MessageGears
3.3
3 Ratings
83% below category average
WYSIWYG email editor
00 Ratings
1.52 Ratings
Dynamic content
00 Ratings
3.83 Ratings
Ability to test dynamic content
00 Ratings
2.23 Ratings
A/B testing
00 Ratings
2.73 Ratings
Mobile optimization
00 Ratings
8.01 Ratings
Email deliverability reporting
00 Ratings
3.83 Ratings
List management
00 Ratings
2.13 Ratings
Triggered drip sequences
00 Ratings
2.23 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
AppsFlyer
-
Ratings
MessageGears
1.1
3 Ratings
150% below category average
Dashboards
00 Ratings
1.13 Ratings
Standard reports
00 Ratings
1.13 Ratings
Custom reports
00 Ratings
1.03 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP.
MessageGears can be a solid, inexpensive email solution and you can be able to send millions of emails per year. In 2020, we delivered over 235 million emails at a fraction of what that would cost with any other email service provider. We worked with MessageGears on a custom solution with our database.
Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links.
Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile.
The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with.
The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated.
Our situation is unique so I believe we are working on a semi-outdated UI which needs a tune up / version upgrade. Similarly, our custom connection means that we do not have access to the full feature set so I've never experienced MessageGears' best functionality
Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients.
MessageGears support is always quick to respond when we have an issue, which is rare. Gail has been our main rep and she has been great. We don't have many issues so luckily, we don't need to lean on their customer support team much. That said, it would be beneficial to hear from upper management more.
Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market.
MessageGears doesn't come close to Salesforce Marketing Cloud. We chose MessageGears based on how data was accessed. We never really got a good preview of how the system works or what was available, so we didn't know everything that it was lacking until we started using it.
