Apptentive, now part of Alchemer vs. Marchex

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apptentive, now part of Alchemer
Score 8.0 out of 10
N/A
Apptentive was an app used to measure shifts in customer emotion and gather actionable feedback across their mobile customer journeys. Apptentive was acquired by Alchemer in 2023, and is no longer available. Its features are provided by Alchemer Mobile.N/A
Marchex
Score 8.0 out of 10
N/A
Marchex harnesses AI and conversational intelligence to provide actionable insights aligned with prescriptive vertical market data analytics. Marchex enables executive, sales, and marketing teams to optimize customer journey experiences across communications channels. Through a prescriptive analytics solutions, it enables the alignment of enterprise strategy while supporting informed decision-making and strategic execution. Marchex provides conversational intelligence solutions for companies in…N/A
Pricing
Apptentive, now part of AlchemerMarchex
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Apptentive, now part of AlchemerMarchex
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Apptentive, now part of AlchemerMarchex
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User Ratings
Apptentive, now part of AlchemerMarchex
Likelihood to Recommend
8.0
(2 ratings)
8.0
(8 ratings)
Likelihood to Renew
-
(0 ratings)
1.0
(4 ratings)
User Testimonials
Apptentive, now part of AlchemerMarchex
Likelihood to Recommend
Discontinued Products
Apptentive is well suited for getting more feedback from mobile app users. It has all the tools to ask the right questions at the right time. It's less appropriate for simply an app metrics solution. While it provides metrics other mobile platforms would be better at compiling the correct metrics needed for insights.
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Marchex
The Marchex platform is suitable for you to draw conclusions on how to approach your users. It also helps you with conversational improvements and data analysis. I recommend if you already have a large user base who buy your service and are always asking for explanations to hire Marchex for sure
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Pros
Discontinued Products
  • Push notifications for app store reviews.
  • Targeted interactions based on in-app events.
  • Easy in-app messaging service for direct access to our support team.
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Marchex
  • Marchex does exactly what you need it to do. It allows businesses to quickly and effectively create online and offline call-tracking numbers to measure marketing performance.
  • Marchex offers a variety of additional options, features, and capabilities outside of their core business model, which is call tracking. These business offerings appeal to smaller businesses, since they are primarily an enterprise-level call-tracking platform.
  • Marchex allows you to listen and mark phone calls based on whether or not they lead to a conversion, if you business has the time to manage this process, it is an effective way to determine which source/mediums are providing the highest inside-conversion rate.
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Cons
Discontinued Products
  • Apptentive's metrics aren't as customizable as we would like but what it does measure it does a good job at.
  • Managing multiple apps (iOS and Android) can make for extra work because you're duplicating work on Notes and Events.
  • Finding the right way to interact can take multiple tests, surfacing best practices across the industry would be a help.
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Marchex
  • Although customer support is only a phone call away, trouble shooting was not their strongest area. There was usually only one person who could help with technical support and getting past the gate keepers to talk to that person was not easy.
  • Salesmen were difficult to get in touch with. You think it would be easy to negotiate a contract to add more services but this proved to be a difficult task as well.
  • Online reporting could use improvement. If you wanted to sift through data you had to download a spreadsheet to manipulate the data. Very little beyond simple reporting could be accomplished on their platform.
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Likelihood to Renew
Discontinued Products
No answers on this topic
Marchex
We renew Marchex each year, we love it! It's a great investment. It's woven into a few of our products that we offer our clients so we wouldn't stop using it any time soon. The clients are big fans of it
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Alternatives Considered
Discontinued Products
We thought about Firebase, but we ultimately selected Apptentive because it is brand-agnostic. Using a Google app for an iOS application could have proved disastrous if the support for iOS had been lost down the line.
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Marchex
I love how easy it is to listen to calls, filter and export reports for clients. Super happy with the services that are provided for me!
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Return on Investment
Discontinued Products
  • Apptentive has helped us increase our app store ratings which results in better listings in search results, etc.
  • Apptentive has helped give us better insights from our users.
  • Apptentive has helped us better manage emergencies that we can address without an App Store update now.
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Marchex
  • Quick and easy distribution of phone numbers with city specific area codes
  • Easy to set up after business hours and alternative forwarding numbers
  • It has been very helpful in showing clients how their staff answers the phone and where there is opportunity for more training
Read full review
ScreenShots

Apptentive, now part of Alchemer Screenshots

Screenshot of Sentiment and Topic Analysis - The Apptentive dashboard provides key insights into who customers are, what they care about, and how to communicate with them. Apptentive works from day one using machine learning and semantic analysis to bubble up key trends, so the user can stop guessing what customers want and recognize issues not readily seen.Screenshot of The Love Dialog shows how customers feel about a brand and mobile experience by asking one simple question, ‘Do you love our company?’. The Love Dialog allows users to track and analyze customer sentiment over time, and by app version.Screenshot of Apptentive’s Surveys can be changed without updating the app. Collect quantitative data and qualitative information with a tap. Optimized for mobile with in-depth targeting, gather thousands of responses to make faster data-driven decisions.