Apptopia vs. SpyFu

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apptopia
Score 7.0 out of 10
Mid-Size Companies (51-1,000 employees)
Apptopia offers mobile app data and market intelligence in a web tool. Mobile publishers and developers, service providers, and investors use Apptopia on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends. Download, revenue, and usage estimates are available for every ranked app and publisher in the world. According to the vendor, Apptopia is unique in its ability to also offer SDK recognition and…
$79
month
SpyFu
Score 7.0 out of 10
N/A
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…
$39
per month
Pricing
ApptopiaSpyFu
Editions & Modules
Start Plan
$79
month
Engage Plan
$899
month
Grow Plan
$1,499
month
Basic
$39
per month
Professional
$79
per month
Team
$299
per month
Offerings
Pricing Offerings
ApptopiaSpyFu
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsCustom plans are available, including the option for a robust API integration. Email sales@apptopia.com or call 1-855-277-8674 to learn more.
More Pricing Information
Community Pulse
ApptopiaSpyFu
Features
ApptopiaSpyFu
SEO
Comparison of SEO features of Product A and Product B
Apptopia
-
Ratings
SpyFu
6.6
52 Ratings
15% below category average
Keyword analysis00 Ratings7.052 Ratings
Backlink management00 Ratings6.040 Ratings
SERP ranking tracking00 Ratings6.044 Ratings
Page grader00 Ratings7.829 Ratings
Competitive analysis00 Ratings7.051 Ratings
Site audit / diagnostics00 Ratings7.232 Ratings
Site recommendations00 Ratings6.031 Ratings
Task management00 Ratings6.120 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Apptopia
-
Ratings
SpyFu
5.8
39 Ratings
26% below category average
Local SEO00 Ratings5.033 Ratings
Social SEO00 Ratings5.028 Ratings
Mobile SEO00 Ratings8.029 Ratings
Global SEO00 Ratings5.035 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Apptopia
-
Ratings
SpyFu
7.3
28 Ratings
14% below category average
Multi-domain support00 Ratings6.028 Ratings
Integration with web analytics tools00 Ratings8.518 Ratings
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User Ratings
ApptopiaSpyFu
Likelihood to Recommend
6.7
(3 ratings)
7.0
(62 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(10 ratings)
Usability
-
(0 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
7.6
(13 ratings)
User Testimonials
ApptopiaSpyFu
Likelihood to Recommend
Apptopia, Inc.
If your business revolves around technology in apps, revenue generated by certain apps that are industry specific, Apptopia is the way to go. You can see data like DAU, MAU, ARPU, market leaders, SDKs, geographics, analytics. Literally anything you would want to know about mobile apps or the market and technology around them, you can get with Apptopia.
Read full review
SpyFu
If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
Read full review
Pros
Apptopia, Inc.
  • Beautiful UI, loved the traffic breakdown demographic
  • Lists were easily pulled
  • Great reports keeping tabs on new popular apps using new technology.
Read full review
SpyFu
  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
Read full review
Cons
Apptopia, Inc.
  • Some of the data seemed inconsistent when we checked with existing partners.
  • The lack of prospecting tool. Apptopia did not provide detailed contact info for companies.
  • Apptopia provided revenue data for mobile apps, but we found there was inconsistency with that as well.
Read full review
SpyFu
  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
Read full review
Likelihood to Renew
Apptopia, Inc.
No answers on this topic
SpyFu
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
Read full review
Usability
Apptopia, Inc.
No answers on this topic
SpyFu
SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
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Support Rating
Apptopia, Inc.
No answers on this topic
SpyFu
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
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Alternatives Considered
Apptopia, Inc.
We initially went to Datanyze for email hunting and list building. As we learned more about the feature they offer we realized their data was not as accurate as we needed. During our evaluation of the product there were lots of promises of Beta features or things in the future and not a ton of focus or confidence in what they offered currently. We did leverage and benefit from Datanyze for a decent amount of time, but when we evaluated a side by side comparison, Apptopia came out on top. Datanyze is a little different where they can pull lists of contacts, but at the end of the day we saw App data more important than those lists
Read full review
SpyFu
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
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Return on Investment
Apptopia, Inc.
  • Overall was poor ROI. It was not cheap and did not bring much value.
  • Reports seemed to be good at first but later found lots of inaccuracies
  • Could not find information on premium publishers
Read full review
SpyFu
  • Helping us track our ranking.
  • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
  • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
Read full review
ScreenShots

Apptopia Screenshots

Screenshot of Apptopia provides download, revenue, and usage estimates for every ranked app and publisher in the world.Screenshot of The Top New Apps report shows the best performing apps released within the last 30 days. Other reports include the breakout predictor and surge report.Screenshot of Publisher portfolio pages show performance metrics for every app in the portfolio, category penetration, and relevant contact details.Screenshot of Store category analysis ranks categories by downloads, revenue, and submissions. Details also include top apps and publishers in the category and analysis of category competitiveness.Screenshot of Real-time SDK recognition shows when SDKs are installed and uninstalled in every app. View the SDK vendor's page to see their category penetration and recent installs and uninstalls.