5 Reviews and Ratings
490 Reviews and Ratings
Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.Incentivized
It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.Incentivized
We have a pre-designed template and pre-build elements and thus it is quite easy to compose nice looking newsletters.Doing split-tests on subject, clicks etc. is quite easy and requires no tech help.Imporing new contacts and adding to the list is straight forward.Incentivized
Emulation of 100s of email clients by pasting HTML email code into their builderThe UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.Incentivized
The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.The statistics are too limited and to difficult to use - mostly due to the UI design as described above.Incentivized
It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?Sometimes the app in Chrome is clunky.Incentivized
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!Incentivized
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.Incentivized
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time Incentivized
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost Incentivized
It was very informative one on one session for me. I was able to use Litmus without any issues.Incentivized
It has all the required information.Incentivized
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.Incentivized
For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.Incentivized
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions Incentivized
We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.Incentivized
Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clientsLitmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and deliveryIncentivized