APSIS Pro is an email marketing solution that drives measurable ROI through personalized emails and organized workflows.
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Litmus from Validity
Score 8.9 out of 10
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Litmus, from Validity, is an email marketing solution used to create error-free emails in less time. It is also used to build email campaigns, personalize and test them thoroughly, monitor deliverability, and analyze email performance.
MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
We evaluated Litmus against Email on Acid and ultimately opted for Litmus due to its more expansive functionality and workflow. In fairness, Email on Acid offered a good rendering tool, but Litmus went further with engagement analytics, heatmaps and read time insights. …
I selected Litmus because it provides an all-in-one powerful tool to update content, collaborate with teams, and analyse data seamlessly. This saves a big amount of time for the whole team. The insights are more granular allowing us to focus deeper into improvements. The …
Having used both, I definitely prefer Litmus over Email on Acid. It's a little more intuitive in terms of UI, and previews load faster. The integration with Salesforce Marketing Cloud also sets it apart further.
We've tried Email on Acid in the past and Litmus has a much more advanced offering. The user interface is superior and they are constantly innovating and rolling out new features.
This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these …
I've used Hubspot marketing Hub previously to build marketing emails. In my current role, I do not use Litmus to build emails, only to QA - so I can cannot compare apples to apples. But I do have some familiarity with Hubspot, and I was never able to easily share an email for …
I found that Litmus was able to give a more in-depth review and feedback on accessibility issues in my campaigns, whereas SendForensics lacked any helpful features for this purpose. Litmus' features have helped us better serve all our clients' customers.
Works well, relatively easy to use - but lacks some up-to-date and modern features as well as look and feel. The support provided is OK but not world class. It is too bad as APSIS as a company is quite good at inspiring and providing insights into trends in email marketing.
Proofing your emails is necessary. This is a tool that allows you to see how your email not only renders on multiple devices but how it performs. Some email building platforms will tell you their drag and drop templates are ready to go, however they stop short of analyzing accessibility, checking links, load speed among other things. I've also experienced drag and drop template issues as new email clients are released. Litmus provides peace of mind that you did your due diligence on crafting your email. While Litmus does provide some reporting you will not see every typical analytic an email report offers. However, you can use your Litmus data to enhance your email reports which in turn creates a robust view of email performance.
The AQ and Approval Process is very seamless. We have a brand team of 20 people, and there are mostly five emails being deployed every day across 3 Hotels and 30 restaurants.
The Preview of the email template on all devices, ranging from mobile phones to laptops and iPads, which we can also check based on ISPs like Gmail, Outlook, and AOL, is a very good feature that we use for each email.
The Analytics tools we use for each email to create a tracking link to insert into our email for a send is a great feature. It helps us to see the email performance based on ISP clients.
For every edits, we receive an email on our inbox, which is very helpful.
The user interface is not good. Too much scrolling and too many menues to navigate. Half of the pages are updated to a "new" look with the rest still being the (really) old design. This badly needs a make-over.
There is no one-click "send reminder to those who did not open". To send reminders, it is nescessary to build a filter a do a new send using the filter. Such a simple and often repeated task should be automated.
It is not possible to add a "Why did you leave us?"-page for opt-outs... Really misses this.
The statistics are too limited and to difficult to use - mostly due to the UI design as described above.
I love using Litmus and find that it has been a huge component of the success of our email campaigns. I can't say enough great things about the platform, and I have seen firsthand how it has saved me time building and sending fully optimized email campaigns. I would absolutely renew again.
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
MailChimp offers more flexibilty but also seems a bit more complicated to use. We did not use it long enough to really get an idea of the positive and negative.
I selected Litmus because it provides an all-in-one powerful tool to update content, collaborate with teams, and analyse data seamlessly. This saves a big amount of time for the whole team. The insights are more granular allowing us to focus deeper into improvements. The preview tools is one of the most important features we heavily rely on, as we can see how emails are previewed across multiple devices. Speed is also a major factor. Being an organisation sending out many emails, we are happy with the speed and efficiency of accessing and organising emails.
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
We are still trying to figure out how to use this medium for sales. We have had some success with Black Monday sales, but in general we do not have much response to our emails.
We have increases our visibility with our customers by making sure to land in their mailbox regulary with nice looking messages.
Litmus has been a huge time-saver for our email designer. We send around 40–50 emails a week in over 10 different markets, so manually testing each one just isn’t realistic. With Litmus, she can skip the testing process and spend more time optimizing our emails for better customer engagement.
We’re just starting to explore Litmus’ personalization features, and they’re already proving valuable. After identifying a gap in our email personalization, the built-in templates are making it easy to start delivering more tailored, customer-focused content.
Continuing education through Litmus has been a valuable resource for our team. The articles take a little time to get through, but the insights are always worth it—they’ve helped us turn ideas into real, actionable steps to improve our email strategy and content.
