AtomicWriter vs. Sprout Social

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
AtomicWriter
Score 7.4 out of 10
N/A
AtomicWriter helps users create original content optimized to maximize visibility for content marketing campaigns.N/A
Sprout Social
Score 8.5 out of 10
N/A
Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…
$7,999
Pricing
AtomicWriterSprout Social
Editions & Modules
No answers on this topic
Essentials
$79 per seat/per month annual / $99 per seat/per month monthly
Standard
$199 annual / $249 monthly
per user/per month
Professional
$299 annual / $399 monthly
per user/per month
Advanced
$399 annual / $499 monthly
per user/per month
Free Trial
Free
for 30 days
Offerings
Pricing Offerings
AtomicWriterSprout Social
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
AtomicWriterSprout Social
Considered Both Products
AtomicWriter

No answer on this topic

Sprout Social
Chose Sprout Social
Sprout just has much more detailed reporting and analytics, and is easier to use and find best times to post. Later's interface feels out of date and Sprout has kept up with industry motion
Chose Sprout Social
Sprout Social is better from an enterprise/bulk standpoint. I’d recommend the other two for smaller organizations/organizations with only a few accounts. Sprout is expensive.
Chose Sprout Social
Sprout Social has more in depth reporting metrics and makes it easier to plan and keep track of your social media posts.
Chose Sprout Social
Sprout Social scheduling and analytics capabilities as well as the internal conversations and assignment features are what put it above the rest.
Chose Sprout Social
We started this agency using Later and switched to Iconosqaure because we needed more in-depth reporting. We switched from Iconosquare to Sprout Social because of the continuous scheduling bugs/issues we were having with our account and our terrible experience with their …
Chose Sprout Social
In my experience, Hootsuite was much glitchier and had issues with posting from it - was less reliable
Chose Sprout Social
Doesnt compare at all and your information isnt really safe with google much less platforms that can be added and tracked
Chose Sprout Social
We previously used Meltwater and Sprout Social was more intuitive to use. It was also less expensive.
Chose Sprout Social
Sprout Social is overall an easier platform to use, understand, train on and be trained on than Meltwater. While I do think that Meltwater has listening tools at a higher level than Sprout Social, every other aspect of the platform is harder to use and not as intuitive or …
Chose Sprout Social
Sprout Social is able to do all + more than the other platforms mentioned. And the user dashboard is easy on the eyes. Again, I'd like to add that Sprout Social puts an effort into their support team which makes it much more appealing to use the platform overall.
Chose Sprout Social
I think Sprout Social is much better. In my opinion, it is superior in its functions and user experience. I have also enjoyed the trainings and webinars a bit more here.
Chose Sprout Social
Sprout Social's Social Inbox and Listening Tools stood out, plus the sales and onboarding processes were well connected and helpful. They were flexible in the price point as a nonprofit and organization with unique needs in general. They also hit all the marks in what we needed …
Chose Sprout Social
Takes the best of all of these and puts them in one place. I am yet to find a feature that these have that are not on Sprout Social, while there are many missing features on these platforms that come with Sprout Social as standard.
Chose Sprout Social
Sprout Social has more features and is easier to use
Chose Sprout Social
Meta Business Manager, Hootsuite and HubSpot Marketing Hub
Chose Sprout Social
Hootsuite is more budget-friendly. Sprout Social is pricier but it has more features. Sprout Social also has better analytics and reporting. Hootsuite is good at scheduling posts and is pretty basic. There are paid add-ons that you can add such as listening. Listening is …
Chose Sprout Social
The tool is better in terms of the value it’s providing and the cost is also good but the user interface has to be improved so it can be made usable in fully. A new member may find it very difficult to use from day 1 so it’s something to be looked
Chose Sprout Social
Reporting is a big deal for us since we manage different clients, Sprout social let us to adjust and filter for all of them and also to get the reporting in different formats
Chose Sprout Social
It's been awhile since I've used these, except for Agorapulse - I used them more recently. Agorapulse was not intuitive to use, their features were not as regularly updated/integrated with Meta, their reporting wasn't as detailed as Sprout, and there were a lot of bugs/issues …
Chose Sprout Social
They are pretty similar in many ways. However, I'm now most comfortable in Sprout Social, both from having used Sprout Social the longest and finding the UX of its basic tools most intuitive in comparison to other products.
Chose Sprout Social
We use Sprout Social right now because it's very user friendly and has the features that we as a communications team need for the most part. We have used or looked into other scheduling platforms in the past, and mostly because of the cost of Sprout Social we have considered …
Features
AtomicWriterSprout Social
Content Creation
Comparison of Content Creation features of Product A and Product B
AtomicWriter
10.0
Ratings
24% above category average
Sprout Social
-
Ratings
Ideation10.00 Ratings00 Ratings
Approval workflows10.00 Ratings00 Ratings
Content collaboration10.00 Ratings00 Ratings
Content calendar10.00 Ratings00 Ratings
Network for content licensing/production10.00 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
AtomicWriter
9.4
Ratings
18% above category average
Sprout Social
-
Ratings
Content hub10.00 Ratings00 Ratings
Forms / Gated content10.00 Ratings00 Ratings
Embedded CTAs10.00 Ratings00 Ratings
Content distribution9.00 Ratings00 Ratings
Content automation8.00 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
AtomicWriter
8.2
Ratings
10% above category average
Sprout Social
-
Ratings
Audience profiling and targeting7.00 Ratings00 Ratings
Closed-loop tracking and reporting9.00 Ratings00 Ratings
Content performance analytics8.00 Ratings00 Ratings
Campaign optimization dashboard9.00 Ratings00 Ratings
Competitive analytics8.00 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
AtomicWriter
-
Ratings
Sprout Social
7.3
Ratings
4% below category average
Boolean keyword searches00 Ratings7.10 Ratings
Filtering out noise/spam00 Ratings7.00 Ratings
Sentiment analysis00 Ratings7.20 Ratings
Broad channel coverage00 Ratings8.10 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
AtomicWriter
-
Ratings
Sprout Social
8.2
Ratings
1% above category average
Content planning and scheduling00 Ratings9.20 Ratings
Audience targeting00 Ratings7.20 Ratings
Content optimization00 Ratings8.20 Ratings
Workflow management00 Ratings8.40 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
AtomicWriter
-
Ratings
Sprout Social
7.9
Ratings
3% below category average
Automated routing and prioritization00 Ratings7.60 Ratings
Customer interaction histories00 Ratings8.10 Ratings
Bulk actions00 Ratings8.10 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
AtomicWriter
-
Ratings
Sprout Social
7.1
Ratings
8% below category average
Lead generation00 Ratings6.90 Ratings
Content marketing00 Ratings8.10 Ratings
Paid media management00 Ratings6.20 Ratings
Campaigns and promotions00 Ratings7.20 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
AtomicWriter
-
Ratings
Sprout Social
8.4
Ratings
1% above category average
Twitter00 Ratings8.80 Ratings
Facebook00 Ratings8.80 Ratings
LinkedIn00 Ratings8.70 Ratings
Google+00 Ratings7.80 Ratings
Instagram00 Ratings8.70 Ratings
Pinterest00 Ratings8.30 Ratings
YouTube00 Ratings8.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
AtomicWriter
-
Ratings
Sprout Social
8.2
Ratings
6% above category average
Campaign success analytics00 Ratings8.60 Ratings
Real-time tracking00 Ratings8.10 Ratings
Competitor analysis00 Ratings8.00 Ratings
Account management
Comparison of Account management features of Product A and Product B
AtomicWriter
-
Ratings
Sprout Social
8.0
Ratings
1% above category average
Role-based user permissions & privileges00 Ratings8.60 Ratings
Mobile access00 Ratings7.30 Ratings
Best Alternatives
AtomicWriterSprout Social
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
AtomicWriterSprout Social
Likelihood to Recommend
10.0
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.3
(0 ratings)
Usability
-
(0 ratings)
8.5
(0 ratings)
Availability
-
(0 ratings)
7.7
(0 ratings)
Performance
-
(0 ratings)
8.0
(0 ratings)
Support Rating
-
(0 ratings)
2.5
(0 ratings)
Online Training
-
(0 ratings)
7.3
(0 ratings)
Implementation Rating
-
(0 ratings)
1.0
(0 ratings)
Ease of integration
-
(0 ratings)
8.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
AtomicWriterSprout Social
Likelihood to Recommend
AtomicWriter is especially suitable for blog writing and for this type of work. It also gives different formats and restructures it with a great view. I think that's it.
Read full review
Sprout is typically the first platform that comes to mind when I think of social media content scheduling/platform management/social media management. However, Sprout is very pricey, and I don’t think there’s an obvious standout element that helps differentiate it from other scheduling platforms. For organizations with only a few social media profiles, I’d be more likely to recommend lower-cost or free platforms as opposed to Sprout. I’d probably only recommend Sprout for organizations with dozens or hundreds of social media accounts
Read full review
Pros
  • Makes my writing awesome.
  • Restructures it.
  • Gives me different writing formats.
Read full review
  • Social Scheduling: Sprout Social makes it easier than any platform I've used to schedule posts with each, and to batch-schedule the same post to run on multiple dates. The scheduling platform is intuitive and easy to understand.
  • Social Reporting: With just a few clicks of the button, you can easily export reports that are easy for both social media experts and complete novices to understand. I like how you can get a report within 60 seconds or so if needed.
  • Customer Service/Help: Whenever I've had a question, both my Sprout Social rep and the Help Center have been extremely easy to contact and quick to reply. Problems are solved very fast and it's made easy to understand.
Read full review
Cons
  • Nothing too bad.
  • Needs more features.
  • Should be less expensive.
Read full review
  • Social media platforms don't always play nice with Sprout so it will always be a challenge to get all integrations to work properly.
  • Sprout Social is a growing organization and they are acquiring new technologies, which can be good. However, they often spend time in meetings upselling new services. I like to learn about enhancements and opportunities but prefer to focus on my investments first.
Read full review
Likelihood to Renew
No answers on this topic
I like Sprout for our needs and I like that it is easy to use. We want something better than HootSuite but don't need a high-level fancy program. The only think I don't like is customer service (except for chat).
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Usability
No answers on this topic
It's a largely very easy to understand, use and build around platform, with a lot of use in our particular industry, making onboarding for new hires significantly easier. While some features and functions are hidden away or harder to find and understand, for the most part, Sprout Social remains one of the best tools on the market for its use case.
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Reliability and Availability
No answers on this topic
Uptime was OK, but given the fact that we are in Europe, there were some specific problems: They tended to take the system down for maintenance during the night in the US, which was during our workday. This was definitely problematic and hard to explain to our clients.
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Performance
No answers on this topic
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Read full review
Support Rating
No answers on this topic
Sprout Social's customer support is extremely responsive. They're also always looking for suggestions on how they can make the product better and will actually take your ideas to their team to see if they're worth implementing. I've never had an issue that couldn't be resolved by them in a timely manner.
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Online Training
No answers on this topic
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
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Implementation Rating
No answers on this topic
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
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Alternatives Considered
No answers on this topic
We started this agency using Later and switched to Iconosqaure because we needed more in-depth reporting. We switched from Iconosquare to Sprout Social because of the continuous scheduling bugs/issues we were having with our account and our terrible experience with their Customer Service team. We are planning to close our Sprout Social account and move to HeyOrca because of cost, ease of use, and the basic scheduling features Sprout Social doesn't offer.
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Return on Investment
  • Nothing at all
  • -
  • -
Read full review
  • For the month of January 2025, On Sprout Social, through the Employee Advocacy platform, we have shared a total of 20 internal stores available for employees to share to their personal or business social media platforms. Based on each employees reach, and re-post data tracking, we have earned $1,669.00 in EMV (Earned Media Value) which took none of the companies spend budget towards Ad spend - all organic based earned income. I love this feature because individuals trust levels to convert is higher when the advertisement is coming from someone who is employed for the company/product being advertised.
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ScreenShots

Sprout Social Screenshots

Screenshot of Sprout’s social media publishing tools, used to schedule and post messages to Facebook, Twitter, Instagram, Pinterest and LinkedIn simultaneously from a single Compose window.