Attentive vs Blueshift

Likelihood to Recommend

Attentive Mobile is great for those who actively want to build and talk to their community. The goal is to send two messages per week to optimize revenue while balancing out unsubscribes. If a client has trouble with content or finding appropriate marketing messages to send, Attentive Mobile might not be a good fit.

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

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I think Blueshift is well suited as a CRM. It does a great job handling the customer information that you need, placing it, and displaying it in one concise place. They could do better in regards to being forthcoming with information. Documentation is weak, and depending on who you speak with on the support team, they may have different answers to the problem you're having. In my experience, there are a lot of inconsistencies in how they think about reporting, that someone who's been in marketing for the past 10-years, has to relearn and rethink how we share data for KPIs.

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Verified User

Manager in Marketing

Financial Services Company, 51-200 employees

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Pros

Account management
Platform interface

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Verified User

Director in Marketing

Health, Wellness and Fitness Company, 11-50 employees

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Customer Segments + Recommendations Tool - Blueshift and has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the AI-based Recommendations tool.
Integration with Segment and other apps
Retargeting with dynamic content pulled from data feeds / catalogs

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Divya Mulanjur

Head of Email & Content Marketing

SuitenessHospitality, 11-50 employees

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Cons

More communication on ways to improve
More structure on calls with our account manager
More clarity on insights and new ideas

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Kathryn Clare-Salzler

Digital Marketing Manager

Astral BrandsCosmetics, 201-500 employees

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Campaign management features like drag and drop, copying elements - general ease of use improvements to the UX
Ability to move customers easily from one campaign to another with one click

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Verified User

Manager in Marketing

Financial Services Company, 501-1000 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

Starting Price

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General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Starting Price

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Likelihood to Renew

No score

No answers yet

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Blueshift 10.0

Based on 1 answer

We're not in the mood to start this process over at this time. A lot of hard work went into it.

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Verified User

Manager in Marketing

Financial Services Company, 51-200 employees

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Usability

Attentive 10.0

Based on 1 answer

Very easy to set up flows and individual campaigns. Creating a segment is also very easy and all fields are very intuitive.

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Kathryn Clare-Salzler

Digital Marketing Manager

Astral BrandsCosmetics, 201-500 employees

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No score

No answers yet

No answers on this topic

Support Rating

Attentive 10.0

Based on 1 answer

Fast and easy to communicate with. I wish we went over more insights and analytics on our monthly calls with our account manger. This would really give us the push that we need in order to best utilize the platform as a whole.

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Kathryn Clare-Salzler

Digital Marketing Manager

Astral BrandsCosmetics, 201-500 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

While ManyChat is specific to Facebook Messenger, my experience in their platform made it very easy to hit the ground running with Attentive Mobile. With the policy changes in the Messenger world, we have mostly abandoned that and moved to SMS for a direct line to customers. Attentive Mobile has much stronger ROAS with SMS than ManyChat had with Facebook Messenger.

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

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Customer has a better UX/UI but Blueshift's capabilities are far stronger. The price is also more interesting considering what it does. Blueshift doesn't have certain integrations that are useful for startups (like Slack) but it's something that they should be having soon. Social media interconnection is also a step in the right direction that Customer hasn't moved toward

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