Audiense vs. Pulsar RESEARCH

When you start a strategy and want to discover how the audiense is composed, this is the first step to start exploring and then create your buyer personas with more details from other auxiliary tools (social listening, market research). Audiense is the best way to start exploring. It works better when you are dealing with big social media accounts when you want to explore audiences from a specific country or very specific interests. It’s good to import information from listening tools like Brandwatch to get better results about your audience.

Incentivized

Pulsar is well suited for delivering social listening campaign insights and reporting over a longer period of time. The information and report we create are great... eventually, but it takes a long time to feel like they have gathered enough content that we can readily use. If they were able to speed up the delivery of the data and insights that would be incredibly helpful for our teams in many instances where we have a short runway to providing insights for our clients.

Incentivized

• Audiense is the best tool I have found for tie your tweets to changes in your followers. In essence, I can see when tweets are gaining or losing followers for my account.
• Audiense also has great analytical tools like best time to tweet reports
• Audiense also provide a very complete look at each person you follow or is following you. It helps to understand who the people are.

• Social listening across multiple platforms
• Identifies target audiences with easily understood data visualizations
• Provides customizable, engaging reports with impressive quality assets

Incentivized

• For the USA, if Audiense.com is able to pull in the FULL spectrum of Acxiom data, then we have a truly splendid solution.
• For the world, if Audiense.com is able to enrich an audience with PIPL, Apollo.io, and Full Contact API data, then we have the next iteration of this already amazing solution
• As Audiense.com refines its SEMRush partnership, we will see advanced SEO unlink anything seen in past decades.
• If Audiense.com were to integrate the full capabilities of Relationship Science ( relsci.com ), then we would, as salespeople, have the next iteration of the solution as a sales power tool.

Incentivized

• Pulsar is awesome. However it would be great if they were able to pull data and insights across a few other social platforms that we know our targets are using.
• Having easily accessible "Hot To" videos on platform use would have definitely helped us get off the ground faster.
• They should do away with the need to have to use boolean information in order to access deeper dives into searches.

Incentivized

I have been using it for a few years now and I still think it's a pretty competitive tool, although a lot of new interesting tools are coming on the market and I am always on the lookout for new solutions. If it keeps innovating, however, Audiense could stay relevant for some time to come

Incentivized

The dashboard is excellent and easy to understand. Their messaging is very clear. The reports are visual and powerful.

I have never had an issue.

I have never had an issue.

Any questions we had were promptly answered.

Pretty simple to start using. Have to do some self-study to learn more advanced features

Just a plug and play online tool

I have used a few audience insight tools but I find Audiense has a large mix of data within one platform. For instance, IBM Watson, Demos, Social Listening, Hashtags. It is great to have a lot of insights about an audience in one place to have a holistic understanding.

Incentivized

Pulsar does an excellent job standing up to and standing out from their competition. The thing that attracted us to the platform is its ongoing platform updates and improvements. A lot of SAS platforms get people to sign up and then they don't continue to refine their platform. They don't stay ahead of the curve in delivering leading-edge solutions. Pulsar has continued to modify and expand its solutions. That's really important - especially when you are recommending platform investments for your company... that last thing you want is to talk something up and then it doesn't deliver. Pulsar definitely has delivered.

Incentivized

• Definitely increased the value of my social intelligence data. Now I'm able to really understand who my audience is and this helps my clients think about them as real people instead of an anonymous group.
• Time saved, being able to click a button and then have my audience generated within a couple of hours without me having to do anything else is invaluable.

Incentivized

• Ease of use
• Great data visualization options
• Increased client engagement during reporting and presentations

Incentivized