Avochato vs Branch

• Broadcasting, You can broadcast depending on tags or selecting specific contacts and even send the broadcast right away or schedule it for delivery. Once it's out you can see who received it and who responded and get your insights from that.
• It lets you categorize your contacts with the tag feature, you can create and add as many tags as you wish and need and then go to those tags to access selected contacts and see how everything is going on a market, target, area, anything.
• Unlimited history! A contact that you got a hold of 2 years ago through Avochato, you can still see all the calls, messages, voice mails between the company and them.

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• Click tracking: it integrated well with Facebook, Google, Clevertap, product, etc. to allow multiple stakeholders to use this one platform for tracking.
• Sale attribution: it has a robust fraud detection and event deduplication in place to attribute sales correctly.
• Smart URL: it offers different deeplinks to support basic user platforms, thus making the URL behavior smart and personalized for users.
• Referrals: it's a ready-made platform to easily launch your refer and earn program, with all checks of fraud detection in place.
• Social sharing: it offers various goats and cards for how a link will appear on various social media channels if shared, which is particularly helpful for marketing teams.

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• It was a bit clunky to figure out the scheduling function in the beginning, this could be improved
• Removing notifications for messages that are sent out and already managed.
• The system keeps all communication in one location, it would be helpful if the outbound messages were in one organized area and the incoming messages in a separate.

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• Multiplayers redirection is important feature. In our marketing process for [our] Ace Tutor app https://www.acetutor.io, we have a referral reward campaign for which we want to aggregate clicks from lower level links to higher level links. For example, we created unique Branch Links for 10 marketing interns, and each intern wanted to create Branch Links for their own 10 delegates, the clicks of the Branch Links from these delegates would be automatically rolled up to the right intern's Branch Link, so we can make payment following the aggregation paths. Currently, Branch Links do not support this kind of multiplayer or multi-layer redirections.

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• Great communication platform that has allowed us to speed up and communicate more effectively

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• Branch had given a profound impact on the way our users share their content.
• Users now have more easy access to content created.
• Users feel more motivated in creating content because they know that it is easy to share and get their content in the eyes of the target public.

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