What users are saying about
4 Ratings
26 Ratings
4 Ratings
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Score 8.9 out of 100
26 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Awario

Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
Maddy Osman | TrustRadius Reviewer

Talkwalker

- Track your company's mentions on the web- Spy on your competition- Track your mentions- Stay in-the-know by tracking the industry news and keywords- Source the backlink opportunities
Ksenia Newton | TrustRadius Reviewer

Pros

Awario

  • Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
  • Advanced filtering by date range, country, negative keywords, domains, and more.
Drew Harrison | TrustRadius Reviewer

Talkwalker

  • Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
  • Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
  • Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
  • Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
  • Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
  • AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
Jeremy Cowles | TrustRadius Reviewer

Cons

Awario

  • A better onboarding process would've gotten me hooked earlier
  • Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
  • Using advanced functionality would be easier with more hand-holding
Maddy Osman | TrustRadius Reviewer

Talkwalker

  • The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
  • The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Awario

No score
No answers yet
No answers on this topic

Talkwalker

Talkwalker 9.1
Based on 1 answer
Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.
Philippe Sadron | TrustRadius Reviewer

Usability

Awario

No score
No answers yet
No answers on this topic

Talkwalker

Talkwalker 9.1
Based on 1 answer
Despite all the functionalities available on the platform, I never felt overwhelmed or confused
Philippe Sadron | TrustRadius Reviewer

Performance

Awario

No score
No answers yet
No answers on this topic

Talkwalker

Talkwalker 9.0
Based on 2 answers
Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
Nathan Richardson | TrustRadius Reviewer

Support Rating

Awario

Awario 9.0
Based on 4 answers
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
Drew Harrison | TrustRadius Reviewer

Talkwalker

Talkwalker 7.5
Based on 4 answers
They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Awario

There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
Maddy Osman | TrustRadius Reviewer

Talkwalker

Talkwalker is a complete package and within budgets and easy to use.
Vishal Wadkar | TrustRadius Reviewer

Return on Investment

Awario

  • I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
Drew Harrison | TrustRadius Reviewer

Talkwalker

  • The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
  • Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
  • Using the paid version would help delve into even more insights for your business.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Awario

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Awario Editions & Modules

Edition
Starter$29.001
Pro$89.001
Enterprise$299.001
CustomContact us
  1. per month
Additional Pricing Details

Talkwalker

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Talkwalker Editions & Modules

Additional Pricing Details

Add comparison