What users are saying about
Awario vs Talkwalker
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 6 reviews and ratings
35 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.3 out of 100
Based on 35 reviews and ratings
Attribute Ratings
- Awario is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend
9.4
Awario
94%
2 Ratings

8.4
Talkwalker
84%
13 Ratings
Likelihood to Renew
Awario
N/A
0 Ratings

9.1
Talkwalker
91%
1 Rating
Usability
Awario
N/A
0 Ratings

9.1
Talkwalker
91%
1 Rating
Performance
Awario
N/A
0 Ratings

9.0
Talkwalker
90%
2 Ratings
Support Rating
8.9
Awario
89%
4 Ratings

7.9
Talkwalker
79%
8 Ratings
Likelihood to Recommend
Awario
Awario is incredible for finding just about any odd brand mention online. It even picks up brand mentions on spammy spun content sites. I use it daily for keeping track of everything that's going on with the brands I manage.
SEO Content Strategist
Madeline OsmanMarketing & Advertising, 1-10 employees
Talkwalker
Talkwalker is well suited for big companies and agencies that are looking for a long-term solution to keep track of the industry and/or their brands and key competitors. While setup requires a bit of dedication (especially in terms of custom filters and tags), once it's done, the tool will give the user a lot of flexibility to analyze the conversations and find the relevant results that answer the business questions. Companies just looking for a tool to track a short time period, or simple things like Twitter hashtags, won't take advantage of the full capabilities of this tool. Therefore, they could feel frustrated when comparing the outcomes/usage versus the costs.

Verified User
Director in Research & Development
Market Research Company, 11-50 employeesPros
Awario
- Monitor brand mentions & keywords across a number of platforms (Twitter, Facebook, Instagram, YouTube, Reddit, and blogs/websites).
- Advanced filtering by date range, country, negative keywords, domains, and more.
Lead Programmer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
Talkwalker
- Truly global listening platform - monitor a deep range of media types from all over the world. Particularly strong in supporting competitive monitoring and analysis briefs across regions and countries. It monitors content in original language which I believe is a very strong monitoring factor.
- Easy to use yet powerful dashboard visualisations - the dashboard interface is among the best I have seen. While it can accomplish many things, and under the hood is a very powerful and complex tool, the user interface is very intuitive, slick, quick and packed with all the KPIs you could want.
- Customisation of the tool is a great feature. You can build your own dashboard and reporting spaces to suit your needs. You can schedule alerts from the system in a variety of outputs to keep you up to date with the latest events.
- Customer support & technological advancement - the team at Talkwalker are highly proficient, always willing to support our every need, however big or small. Talkwalker aim to release around 4 software updates each year which means the platform is always full of the latest data visualisations and monitoring technologies
- Having 'traditional' media monitored alongside social as well as owned media assets in one dashboard space is invaluable to help brands understand where their media footprint lies and how they perform in each media set, relative to the others.
- AI - Talkwalker has introduced greater AI capabilities recently which means the capability of the tool in monitoring is ever-increasing, and the accuracy of targeting content and sentiment analysis is improving. The Visual Insights and image recognition technology is a really strong feature, and a very welcome addition to the monitoring aspect
Senior Strategist
Ebiquity plcMarketing and Advertising, 501-1000 employees
Cons
Awario
- A better onboarding process would've gotten me hooked earlier
- Better ongoing training and support, perhaps a certification process, would make this easier to customize for niche use cases.
- Using advanced functionality would be easier with more hand-holding
SEO Content Strategist
Madeline OsmanMarketing & Advertising, 1-10 employees
Talkwalker
- The system is complicated. With everything that you're able to do, it does come at the cost of simplicity. It definitely requires training and a high level of expertise to properly leverage what it can do.
- The system can be slow. If you "ask" it to do too many things at once, it can get hung up and do the spin of doom.

Verified User
Consultant in Information Technology
Market Research Company, 51-200 employeesPricing Details
Awario
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$39 per month
Awario Editions & Modules
Edition
Starter | $39.001 |
---|---|
Pro | $119.001 |
Enterprise | $399.001 |
Custom | Contact us |
- per month
- none
Additional Pricing Details
—Talkwalker
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Talkwalker Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Awario
No score
No answers yet
No answers on this topic
Talkwalker
Talkwalker 9.1
Based on 1 answer
Love it! In most cases, Talkwalker is a no-brainer: I can confidently recommend it to clients.
Founder, suntriangle insights
AMEC| the International Association for the Measurement and Evaluation of CommunicationsPublic Relations and Communications, 1-10 employees
Usability
Awario
No score
No answers yet
No answers on this topic
Talkwalker
Talkwalker 9.1
Based on 1 answer
Despite all the functionalities available on the platform, I never felt overwhelmed or confused
Founder, suntriangle insights
AMEC| the International Association for the Measurement and Evaluation of CommunicationsPublic Relations and Communications, 1-10 employees
Performance
Awario
No score
No answers yet
No answers on this topic
Talkwalker
Talkwalker 9.0
Based on 2 answers
Talkwalker gets the job done at a basic level. It performs regular indexing of existing webpages and tracks the instances in which a particular brand or company is mentioned. Especially for being free, this is an awesome resource. However, it should be said that this product does not perform nearly at the level of the paid options.
SEO Specialist
BambooHRComputer Software, 201-500 employees
Support Rating
Awario
Awario 8.9
Based on 4 answers
I haven't had any actual issues with Awario, but the few times I have had questions the live chat agents were extremely helpful and quick to respond. They were polite, courteous, and patient when explaining different settings and/or pointing me to articles in the help center/knowledge base. I couldn't have asked for a better experience when it came to getting the help and answers I was looking for.
Lead Programmer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
Talkwalker
Talkwalker 7.9
Based on 8 answers
They are very helpful, but can sometimes be a little too quick and not explain things in as great a depth as we would like. They have great staff and programs, and we don't really have any other major complaints. Support is very responsive and helpful when need be.

Verified User
Employee in Marketing
Financial Services Company, 51-200 employeesAlternatives Considered
Awario
There are a lot of excellent options, but Awario has it all. I also originally got it as a lifetime deal, so I don't have to worry about paying for it ongoing.
SEO Content Strategist
Madeline OsmanMarketing & Advertising, 1-10 employees
Talkwalker
I have yet to find another tool that would provide me with such a detailed information per query. It's such a find! Plus, I get separate emails per a search query and I'm able to archive those emails to the appropriate folders and always have a way of looking back. It's very useful for building monthly reports.
Digital Marketing Manager
CrossCapComputer Software, 51-200 employees
Return on Investment
Awario
- I've been able to find a handful of negative mentions about my brand that wound up being a misunderstanding - by responding to these complaints I was able to clear up misunderstandings, which helped retain customers and bring on new ones - it's hard to calculate exact ROI, but it's definitely been in the positive.
Lead Programmer
Kingmaker SoftwareMarketing & Advertising, 1-10 employees
Talkwalker
- The free tool is a no-brainer. It absolutely helps ferret out mentions on social media that I wasn't aware of before.
- Now, I can use the tool for clients, too, so for consultants, it can be a great way to help stay on top of what's being said about them online, as well.
- Using the paid version would help delve into even more insights for your business.

Verified User
Consultant in Marketing
Public Relations and Communications Company, 1-10 employees