What users are saying about
AWeber vs MailerLite
97 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.5 out of 100
Based on 97 reviews and ratings
MailerLite
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Top Rated
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8 out of 100
Based on 74 reviews and ratings
Feature Set Ratings
- AWeber ranks higher in 1 feature set: Pre-Send Testing
- MailerLite ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.0
AWeber
70%

8.4
MailerLite
84%
MailerLite ranks higher in 8/9 features
MailerLite ranks higher in 8/9 features
WYSIWYG email editor

6.2
62%
29 Ratings

8.5
85%
29 Ratings
Dynamic content

7.9
79%
2 Ratings

8.5
85%
29 Ratings
Landing pages

4.7
47%
3 Ratings

8.2
82%
28 Ratings
A/B testing

6.0
60%
6 Ratings

8.7
87%
22 Ratings
Mobile optimization

6.1
61%
25 Ratings

8.5
85%
26 Ratings
Email deliverability reporting

7.8
78%
57 Ratings

9.0
90%
39 Ratings
List management

8.5
85%
30 Ratings

8.7
87%
30 Ratings
Triggered drip sequences

8.5
85%
26 Ratings

8.3
83%
23 Ratings
Ability to test dynamic content

N/A
0 Ratings

6.9
69%
25 Ratings
Reporting & Analytics

5.2
AWeber
52%

6.7
MailerLite
67%
MailerLite ranks higher in 2/3 features
MailerLite ranks higher in 2/3 features
Dashboards

6.2
62%
26 Ratings

6.0
60%
1 Rating
Standard reports

4.9
49%
30 Ratings

8.0
80%
31 Ratings
Custom reports

4.4
44%
25 Ratings

6.0
60%
1 Rating
Pre-Send Testing

7.9
AWeber
79%

7.4
MailerLite
74%
AWeber ranks higher in 6/6 features
AWeber ranks higher in 6/6 features
URL Validation

8.7
87%
3 Ratings

N/A
0 Ratings
Link Tracking

9.0
90%
3 Ratings

N/A
0 Ratings
Image Validation

6.9
69%
3 Ratings

N/A
0 Ratings
Inbox Display

6.9
69%
3 Ratings

N/A
0 Ratings
Spam Testing

6.9
69%
3 Ratings

N/A
0 Ratings
Email Previews

9.0
90%
3 Ratings

7.4
74%
22 Ratings
Attribute Ratings
- AWeber is rated higher in 1 area: Likelihood to Recommend
- MailerLite is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating
Likelihood to Recommend

6.7
AWeber
67%
36 Ratings

6.0
MailerLite
60%
33 Ratings
Likelihood to Renew

6.8
AWeber
68%
6 Ratings

9.1
MailerLite
91%
2 Ratings
Usability

7.3
AWeber
73%
2 Ratings

8.6
MailerLite
86%
2 Ratings
Support Rating

9.1
AWeber
91%
4 Ratings

9.4
MailerLite
94%
4 Ratings
Likelihood to Recommend
AWeber
AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.

Verified User
Consultant in Marketing
Marketing and Advertising Company, 1-10 employeesMailerLite
The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
Director of Social Media Marketing
Pedagogía Musical ActivaE-Learning, 1-10 employees
Pros
AWeber
- Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
- Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
- Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
- Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
Owner
Two Creative Design Group, LLCMarketing and Advertising, 1-10 employees
MailerLite
- Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
- Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
- Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Blogger Coach
Next Level BloggingProfessional Training & Coaching, 1-10 employees
Cons
AWeber
- Aweber's drag and drop email designer could be a little easier to use.
- It is difficult to design templates for the casual user, they almost always need help.
- The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.

Verified User
C-Level Executive in Corporate
Marketing and Advertising Company, 1-10 employeesMailerLite
- I would add more types of inbox previews so people can see their campaigns across more channels
- Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
- Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
- I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
- I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
THE MAVEN
ALL MAVENMarketing & Advertising, 11-50 employees
Pricing Details
AWeber
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0 Up to 500 subscribers & 3,000 email sends per month
AWeber Editions & Modules
Edition
AWeber Free | $01 |
---|---|
AWeber Pro | $16.152 |
- Up to 500 subscribers & 3,000 email sends per month
- per month
Additional Pricing Details
AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.MailerLite
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10
Starting Price
$10 per month
MailerLite Editions & Modules
Edition
Growing | $101 |
---|---|
Forever free plan | $02 |
Enterprise | Custom pricing3 |
Advanced | $214 |
- per month 3 users
- 1,000 subscribers
- per month
- per month Unlimited users
Additional Pricing Details
Additional 30% discount available to Non-profit organizations.Likelihood to Renew
AWeber
AWeber 6.8
Based on 6 answers
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
Virtual Assistant and Online Business Manager
Social Media ImplementationsMarketing and Advertising, 1-10 employees
MailerLite
MailerLite 9.1
Based on 2 answers
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
THE MAVEN
ALL MAVENMarketing & Advertising, 11-50 employees
Usability
AWeber
AWeber 7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Owner
Herbst MarketingMarketing and Advertising, 1-10 employees
MailerLite
MailerLite 8.6
Based on 2 answers
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
Author
Sayre Ambrosio - Queen of TabooWriting & Editing, 1-10 employees
Support Rating
AWeber
AWeber 9.1
Based on 4 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Owner
Herbst MarketingMarketing and Advertising, 1-10 employees
MailerLite
MailerLite 9.4
Based on 4 answers
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help

Verified User
Manager in Marketing
Marketing & Advertising Company, 1-10 employeesAlternatives Considered
AWeber
We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.

Verified User
Director in Marketing
Alternative Medicine Company, 1-10 employeesMailerLite
Automation is the key feature that sold me. I had it for free and a generous 12k sends monthly for 1000 or less subscribers. I will surely upgrade soon once I exhaust the list. Currently at 600+ as of writing.For everything else, their customization is on par with Mailchimp and ConvertKit. Active and Hubspot have better analytics and reporting but their free tiers are very limited and pricey for startups like my business which does not have much ROI yet.
Writer and Virtual Assistant
FreelanceOutsourcing/Offshoring, 1-10 employees
Return on Investment
AWeber
- If the campaign is well designed in the first place, ROI is immediate.
- Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
CEO
Creating The Future Today.LifeExecutive Office, 11-50 employees
MailerLite
- Gives us the ability to track the popularity of content in our email as well as who has read the content.
- The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
- The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
- Helps our company to be more transparent and communicate more effectively.
Corporate Recruiter
BoostabilityMarketing and Advertising, 201-500 employees