What users are saying about
97 Ratings
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Top Rated
74 Ratings
97 Ratings
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Score 8.5 out of 100

MailerLite

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Top Rated
74 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8 out of 100

Feature Set Ratings

  • AWeber ranks higher in 1 feature set: Pre-Send Testing
  • MailerLite ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.0

AWeber

70%
8.4

MailerLite

84%
MailerLite ranks higher in 8/9 features

WYSIWYG email editor

6.2
62%
29 Ratings
8.5
85%
29 Ratings

Dynamic content

7.9
79%
2 Ratings
8.5
85%
29 Ratings

Landing pages

4.7
47%
3 Ratings
8.2
82%
28 Ratings

A/B testing

6.0
60%
6 Ratings
8.7
87%
22 Ratings

Mobile optimization

6.1
61%
25 Ratings
8.5
85%
26 Ratings

Email deliverability reporting

7.8
78%
57 Ratings
9.0
90%
39 Ratings

List management

8.5
85%
30 Ratings
8.7
87%
30 Ratings

Triggered drip sequences

8.5
85%
26 Ratings
8.3
83%
23 Ratings

Ability to test dynamic content

N/A
0 Ratings
6.9
69%
25 Ratings

Reporting & Analytics

5.2

AWeber

52%
6.7

MailerLite

67%
MailerLite ranks higher in 2/3 features

Dashboards

6.2
62%
26 Ratings
6.0
60%
1 Rating

Standard reports

4.9
49%
30 Ratings
8.0
80%
31 Ratings

Custom reports

4.4
44%
25 Ratings
6.0
60%
1 Rating

Pre-Send Testing

7.9

AWeber

79%
7.4

MailerLite

74%
AWeber ranks higher in 6/6 features

URL Validation

8.7
87%
3 Ratings
N/A
0 Ratings

Link Tracking

9.0
90%
3 Ratings
N/A
0 Ratings

Image Validation

6.9
69%
3 Ratings
N/A
0 Ratings

Inbox Display

6.9
69%
3 Ratings
N/A
0 Ratings

Spam Testing

6.9
69%
3 Ratings
N/A
0 Ratings

Email Previews

9.0
90%
3 Ratings
7.4
74%
22 Ratings

Attribute Ratings

  • AWeber is rated higher in 1 area: Likelihood to Recommend
  • MailerLite is rated higher in 3 areas: Likelihood to Renew, Usability, Support Rating

Likelihood to Recommend

6.7

AWeber

67%
36 Ratings
6.0

MailerLite

60%
33 Ratings

Likelihood to Renew

6.8

AWeber

68%
6 Ratings
9.1

MailerLite

91%
2 Ratings

Usability

7.3

AWeber

73%
2 Ratings
8.6

MailerLite

86%
2 Ratings

Support Rating

9.1

AWeber

91%
4 Ratings
9.4

MailerLite

94%
4 Ratings

Likelihood to Recommend

AWeber

AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.
Anonymous | TrustRadius Reviewer

MailerLite

The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
Humberto Colmenares | TrustRadius Reviewer

Pros

AWeber

  • Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
  • Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
  • Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
  • Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
Greg Dungan | TrustRadius Reviewer

MailerLite

  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Angel Strunk | TrustRadius Reviewer

Cons

AWeber

  • Aweber's drag and drop email designer could be a little easier to use.
  • It is difficult to design templates for the casual user, they almost always need help.
  • The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.
Anonymous | TrustRadius Reviewer

MailerLite

  • I would add more types of inbox previews so people can see their campaigns across more channels
  • Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
  • Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
  • I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
  • I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
Alexandra Renée Poelstra | TrustRadius Reviewer

Pricing Details

AWeber

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$0 Up to 500 subscribers & 3,000 email sends per month

AWeber Editions & Modules

Edition
AWeber Free$01
AWeber Pro$16.152
  1. Up to 500 subscribers & 3,000 email sends per month
  2. per month
Additional Pricing Details
AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.

MailerLite

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$10

Starting Price

$10 per month

MailerLite Editions & Modules

Edition
Growing$101
Forever free plan$02
EnterpriseCustom pricing3
Advanced$214
  1. per month 3 users
  2. 1,000 subscribers
  3. per month
  4. per month Unlimited users
Additional Pricing Details
Additional 30% discount available to Non-profit organizations.

Likelihood to Renew

AWeber

AWeber 6.8
Based on 6 answers
AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
Nichol Skaggs | TrustRadius Reviewer

MailerLite

MailerLite 9.1
Based on 2 answers
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
Alexandra Renée Poelstra | TrustRadius Reviewer

Usability

AWeber

AWeber 7.3
Based on 2 answers
See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
Yvonne Herbst | TrustRadius Reviewer

MailerLite

MailerLite 8.6
Based on 2 answers
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
Sayre Ambrosio | TrustRadius Reviewer

Support Rating

AWeber

AWeber 9.1
Based on 4 answers
I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
Yvonne Herbst | TrustRadius Reviewer

MailerLite

MailerLite 9.4
Based on 4 answers
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
Anonymous | TrustRadius Reviewer

Alternatives Considered

AWeber

We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
Anonymous | TrustRadius Reviewer

MailerLite

Automation is the key feature that sold me. I had it for free and a generous 12k sends monthly for 1000 or less subscribers. I will surely upgrade soon once I exhaust the list. Currently at 600+ as of writing.For everything else, their customization is on par with Mailchimp and ConvertKit. Active and Hubspot have better analytics and reporting but their free tiers are very limited and pricey for startups like my business which does not have much ROI yet.
Philip Carino | TrustRadius Reviewer

Return on Investment

AWeber

  • If the campaign is well designed in the first place, ROI is immediate.
  • Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
Jackie Bassett | TrustRadius Reviewer

MailerLite

  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Katie McKinlay | TrustRadius Reviewer

Screenshots

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