What users are saying about
98 Ratings
98 Ratings
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Score 8.6 out of 100
2 Ratings
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Score 8 out of 100

Feature Set Ratings

  • Vero Workflows ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

6.9

AWeber

69%
8.1

Vero Workflows

81%
Vero Workflows ranks higher in 5/9 features

WYSIWYG email editor

6.1
61%
29 Ratings
6.0
60%
2 Ratings

Dynamic content

7.9
79%
2 Ratings
9.0
90%
1 Rating

Landing pages

4.7
47%
3 Ratings
N/A
0 Ratings

A/B testing

6.0
60%
6 Ratings
N/A
0 Ratings

Mobile optimization

6.1
61%
25 Ratings
6.0
60%
1 Rating

Email deliverability reporting

7.6
76%
57 Ratings
8.0
80%
4 Ratings

List management

8.5
85%
30 Ratings
9.0
90%
2 Ratings

Triggered drip sequences

8.5
85%
26 Ratings
9.0
90%
1 Rating

Ability to test dynamic content

N/A
0 Ratings
10.0
100%
2 Ratings

Reporting & Analytics

5.0

AWeber

50%
6.0

Vero Workflows

60%
Vero Workflows ranks higher in 2/3 features

Dashboards

6.2
62%
26 Ratings
9.0
90%
2 Ratings

Standard reports

4.8
48%
30 Ratings
8.0
80%
2 Ratings

Custom reports

4.2
42%
25 Ratings
1.0
10%
1 Rating

Pre-Send Testing

7.9

AWeber

79%

Vero Workflows

Feature Set Not Supported
N/A
AWeber ranks higher in 6/6 features

URL Validation

8.6
86%
3 Ratings
N/A
0 Ratings

Link Tracking

9.0
90%
3 Ratings
N/A
0 Ratings

Image Validation

6.9
69%
3 Ratings
N/A
0 Ratings

Inbox Display

6.9
69%
3 Ratings
N/A
0 Ratings

Spam Testing

6.9
69%
3 Ratings
N/A
0 Ratings

Email Previews

9.0
90%
3 Ratings
N/A
0 Ratings

Attribute Ratings

  • Vero Workflows is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.6

AWeber

66%
36 Ratings
8.0

Vero Workflows

80%
2 Ratings

Likelihood to Renew

6.8

AWeber

68%
6 Ratings

Vero Workflows

N/A
0 Ratings

Usability

7.3

AWeber

73%
2 Ratings

Vero Workflows

N/A
0 Ratings

Support Rating

9.1

AWeber

91%
4 Ratings

Vero Workflows

N/A
0 Ratings

Likelihood to Recommend

AWeber

AWeber is best suited for small to midsized B2B companies and smaller ecommerce suppliers who don't have huge mailing lists (20,000 or fewer subscribers) and don't need sophisticated automation sequences or personalization. Because of its pricing model (based on subscribers, but no limit on emails) it's great for vendors who do multiple mailings each month but to a reasonably small list. Larger companies will likely look for a more sophisticated offering or bring this in-house with marketing automation software.
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Vero

Vero tends to play nice with companies that have their websites as the primary source of truth. This allows them to send as many events as they need and develop more complex workflows that introduce conditionality into Vero emails. However, for those that rely more on Salesforce, it might have more limited applications. The product is fairly easy to use, so it's easy for multiple people on the team to pick it up and do what they need for their respective groups. On the other hand, creating email templates will require some knowledge of HTML/CSS, unless those are copied from another source. That would require another product of course that provides more robust layout editing features and templates.
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Pros

AWeber

  • Aweber manages mailing lists particularly well. By this I mean that it handles subscribe and unsubscribe requests automatically, so you never have to worry about annoying people by accidentally sending them information they opted out of.
  • Aweber provides reliable scheduling of messages. This works for newsletters that you want to write and schedule in advance as well as auto-responder sequences that you create for a specific campaign. It also connects directly to your blog and social media profiles so that you can post in one location and have it show up on all your profiles. That's really handy!
  • Aweber provides detailed analytics for all of your broadcasted messages without overcomplicating things. You can easily see who received, opened, and clicked the links within your messages, so that you can consistently refine your marketing efforts.
  • Aweber is also affordable. Some mailing list applications cost an arm and leg, but Aweber can easily fit into just about any budget. It's reasonable cost also allows it to pay for itself very quickly.
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Vero

  • Email template editor allowed our developers to design emails to looks like beautiful marketing emails or basic personal emails.
  • The Vero API allowed our developers to connect triggers and events from our visitors to kick start campaigns.
  • Campaign flows were fairly easy to create and define.
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Cons

AWeber

  • Aweber's drag and drop email designer could be a little easier to use.
  • It is difficult to design templates for the casual user, they almost always need help.
  • The user interface is a little friendlier to a techy than a noobie. MailChimp is much easier to use but I would NEVER recommend MailChimp for serious marketers.
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Vero

  • While Vero offers some WYSIWYG editing, it's on the limited side, as it mostly allows you to edit copy, but not necessarily the layout.
  • The UI/UX has improved dramatically over the course of the last few years, but it can still lag from time to time and experience sluggishness.
  • While reliability is really good, it does have lapses from time to time that will introduce delays into emails being sent out. Once or twice, the system went completely down for a period of time.
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Pricing Details

AWeber

Starting Price

$0 Up to 500 subscribers & 3,000 email sends per month

Editions & Modules

AWeber editions and modules pricing
EditionModules
AWeber Free$01
AWeber Pro$16.152

Footnotes

  1. Up to 500 subscribers & 3,000 email sends per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

AWeber offers a free plan up to 500 subscribers and 3,000 email sends per month. Pricing for the Pro Plan is determined based on the total number of subscribers in your account. Pricing starts as low as $19.99/month. Additional savings are available by paying quarterly or annually.

Vero Workflows

Starting Price

$99 per month

Editions & Modules

Vero Workflows editions and modules pricing
EditionModules
Starter - unlimited email and push messages$1251
Growth - unlimited email and push messages$1992
Pro - unlimited email and push messages$3993
Scale - unlimited email and push messages$7494
Enterprise - unlimited email and push messages$1,049+5

Footnotes

  1. 15,000 subscribers
  2. 50,000 subscribers
  3. 100,000 subscribers
  4. 200,000 subscribers
  5. 200,000+ subscribers

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

Optional

Additional Details

Save 15% with an annual subscription

Likelihood to Renew

AWeber

AWeber is easy and intuitive for me use. I really like the simplicity and the structure of the work flow as it saves me time. AWeber also integrates with all the other programs, systems and gateways that I use on a daily basis (WordPress, Paypal, LeadPages, Facebook and more) and if I have any questions or have trouble the AWeber customer service technicians are very helpful.
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Vero

No answers on this topic

Usability

AWeber

See previous answers ... the design / customization interface could be more intuitive and elegant .. for example, for me it has been difficult to easily figure out how to place pictures / images to the right, left or center of text.
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Vero

No answers on this topic

Support Rating

AWeber

I have always received prompt phone or live chat support that has resolved my issues on the first call in a competent, knowledgeable and friendly manner. By contrast MailChimp offers no live chat or phone support; they only offer email support and the response time for MailChimp is slow by comparison to AWeber.
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Vero

No answers on this topic

Alternatives Considered

AWeber

We often use Canva to design our content and then export it as an image to upload into Aweber, as Aweber designs and limitations are too much of a hindrance to our needs. Canva is a brilliant tool for marketing and saves you a lot of time being able to adapt or change an existing template you create.
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Vero

Vero's price tag is far more attractive but for what you will find to be clear and obvious reasons. Vero has no CRM unlike HubSpot and Infusionsoft. Vero also has limited tracking unlike the seemingly endless possibilities offered from HubSpot which as we all know comes with at a significant cost, often not feasible by a small startup company.
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Return on Investment

AWeber

  • If the campaign is well designed in the first place, ROI is immediate.
  • Occasionally, when we do test runs, we find AWeber can even show us ways we can make our campaign even better, or catch something we had not foreseen.
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Vero

  • The overall costs of using Vero have been much lower than using two comparable products that handle transactional emails and newsletters, respectively. MailChimp has relatively recently integrated their Mandrill product for transactional emails, so that's worth looking at as well.
  • Using a single product for many things lowers the learning curve, as team members only have to learn one product well, rather than several.
  • While infrequent, Vero's outages have impacted our operations at times. If absolute reliability is crucial to your business, then you may have to find a larger provider with a more robust infrastructure. As mentioned, though, it hasn't been a big problem for us.
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Screenshots

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