What users are saying about
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1584 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 101

Mailchimp

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
1584 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Likelihood to Recommend

Bananatag

I would absolutely recommend Bananatag for pretty much anybody in our organization. Its pros far outweigh the cons and it is handy in more ways than you would initially think. It is well suited for any email that is external or client facing. It helps cover the bases in a case of a communication dispute and helps you time email responses better than if you didn't have the tool active.
Chandler Elmore profile photo

Mailchimp

Mailchimp is perfect for any organization that needs to keep in touch with their customers or interested parties. Having a single simple system to manage mail and communications like this is a particularly useful tool for everyone. The management tools included are perfect. It is also great for larger organizations, as you can have a number of different mailing lists for specific categories of contacts.
Daniel Morse profile photo

Feature Rating Comparison

Email & Online Marketing

Bananatag
Mailchimp
8.7
WYSIWYG email editor
Bananatag
Mailchimp
8.7
Dynamic content
Bananatag
Mailchimp
8.4
Ability to test dynamic content
Bananatag
Mailchimp
8.5
Landing pages
Bananatag
Mailchimp
8.5
A/B testing
Bananatag
Mailchimp
8.6
Mobile optimization
Bananatag
Mailchimp
8.9
Email deliverability
Bananatag
Mailchimp
9.0
List management
Bananatag
Mailchimp
9.0
Triggered drip sequences
Bananatag
Mailchimp
8.1

Reporting & Analytics

Bananatag
Mailchimp
8.0
Dashboards
Bananatag
Mailchimp
7.7
Standard reports
Bananatag
Mailchimp
8.5
Custom reports
Bananatag
Mailchimp
7.8

Pros

Bananatag

  • Easy to use and install, particularly with Gmail for business.
  • It has a simple feedback system, if a client reads an email, you get an emailed read receipt telling you the time of them doing so.
  • It runs in the background, is virtually undetectable and will not hinder any communication in the slightest.
Chandler Elmore profile photo

Mailchimp

  • Providing analytics. The data derived from MailChimp has been useful in crafting and adjusting our electronic communications to our audience. Particularly, the click rate of links and the open rate of the emails.
  • Style of emails. The presentation of the finished product looks polished and professional. Since using MailChimp, our engagement with electronic communication has significantly increased.
  • I really appreciate the ability to schedule emails in the future. I can create an email campaign to go out a week in advance. I used to have to set a calendar reminder to send our communication. This has eliminated the issue of forgetting to send the email and allowed for me to write and plan ahead.
Rob Abid profile photo

Cons

Bananatag

  • The free version only gives you 5 trackable emails a day.
  • The information for clicking a link comes in a separate email than the read receipt, this can clog your inbox if you aren't diligent in clearing them out when you get them.
Chandler Elmore profile photo

Mailchimp

  • Backend organization: I'm used to it now but initially it was very difficult to navigate the dashboard. I still get confused from time to time and have difficulty finding what I'm looking for. The organization just isn't very intuitive.
  • The payment structure and credit system are incredibly confusing. We use the free version but had at one point considered paying for the full version. We had difficulty understanding how many credits we needed and abandoned the idea.
Jessica Meadows Rich profile photo

Likelihood to Renew

Bananatag

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 7.0
Based on 19 answers
I am very happy with it, so I do not see a reason to switch.
Michael Sunarlim profile photo

Usability

Bananatag

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 7 answers
MailChimp is simple to use. Granted, it doesn't allow for incredibly complex segmentation, list analysis, etc., but what it DOES have is very simply navigated and used by even a novice user.
Katalin Sankowich profile photo

Performance

Bananatag

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 1 answer
Great company. Great support. Wide range of solutions.
Christine Tabor profile photo

Support

Bananatag

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 10.0
Based on 6 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn profile photo

Implementation

Bananatag

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.0
Based on 5 answers
It was simple. We spent a limited amount of time implementing and there wasn't a huge need for extra training to get up and running.
Katalin Sankowich profile photo

Alternatives Considered

Bananatag

Bananatag is a free-standing application that plugs into your email service provider. As such, you do not need to be logged into another application to see the results or the real-time tracking of emails like you would with other email trackers. The free application is great if you just need to track a few outbound emails, but the paid plans offer a much more robust tracking service that would allow you to get any and all information you could desire from an email being tracked
Chandler Elmore profile photo

Mailchimp

Mailchimp is undoubtedly an expensive tool, the most expensive we have used so far, previously we had not dared to use it and now that we have done it we are sorry we did not do it before, our email marketing is more professional than that had been, customer acquisition has increased and we are satisfied with how this software works.
Eric Chin profile photo

Return on Investment

Bananatag

  • It has sped up communication with the client because you have insight into how they are receiving and looking at material you have sent them.
  • It has not had any negative impact on the business or our operations.
Chandler Elmore profile photo

Mailchimp

  • Positive: makes the task of communication with customers easy. In our company, we have not made a strict analysis of the ROI, but without a doubt, it has positioned us in another way in how we communicate with our customers.
Mauro García Aurelio profile photo

Pricing Details

Bananatag

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Add comparison