The Best Little Known Business Tool
November 23, 2018
The Best Little Known Business Tool
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Bananatag
Bananatag is being used in our organization to track client interactions over email. It is being used by the department I currently work in (marketing technology) but is being looked at for a company-wide implementation before the end of 2018. It addresses the issue of not knowing when to follow up with clients via email due to them either not receiving the email or not reading it.
- Easy to use and install, particularly with Gmail for business.
- It has a simple feedback system, if a client reads an email, you get an emailed read receipt telling you the time of them doing so.
- It runs in the background, is virtually undetectable and will not hinder any communication in the slightest.
- The free version only gives you 5 trackable emails a day.
- The information for clicking a link comes in a separate email than the read receipt, this can clog your inbox if you aren't diligent in clearing them out when you get them.
- It has sped up communication with the client because you have insight into how they are receiving and looking at material you have sent them.
- It has not had any negative impact on the business or our operations.
Bananatag is a free-standing application that plugs into your email service provider. As such, you do not need to be logged into another application to see the results or the real-time tracking of emails like you would with other email trackers. The free application is great if you just need to track a few outbound emails, but the paid plans offer a much more robust tracking service that would allow you to get any and all information you could desire from an email being tracked.