BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.
$0
per month
Jumplead
Score 9.0 out of 10
Small Businesses (1-50 employees)
Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.
I used Hatchbuck for a few years but I switched to Jumplead because Hatchbuck did not track visitors by IP address and then merge visit data when someone filled out a form like Jumplead does. Jumplead also had better traffic analytics and does keyword rankings. Hatchbuck was …
Features
BenchmarkONE
Jumplead
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BenchmarkONE
5.2
29 Ratings
31% below category average
Jumplead
9.2
4 Ratings
19% above category average
WYSIWYG email editor
5.126 Ratings
9.04 Ratings
Dynamic content
4.221 Ratings
10.03 Ratings
Ability to test dynamic content
4.121 Ratings
9.02 Ratings
Landing pages
4.016 Ratings
9.04 Ratings
A/B testing
8.910 Ratings
9.03 Ratings
Mobile optimization
8.912 Ratings
10.03 Ratings
Email deliverability reporting
3.328 Ratings
9.04 Ratings
List management
4.329 Ratings
9.04 Ratings
Triggered drip sequences
4.310 Ratings
9.04 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BenchmarkONE
4.0
29 Ratings
47% below category average
Jumplead
10.0
4 Ratings
24% above category average
Lead nurturing automation
3.229 Ratings
10.04 Ratings
Lead scoring and grading
4.329 Ratings
10.04 Ratings
Data quality management
4.327 Ratings
10.04 Ratings
Automated sales alerts and tasks
4.327 Ratings
10.04 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BenchmarkONE
7.5
13 Ratings
1% above category average
Jumplead
8.5
3 Ratings
14% above category average
Calendaring
7.99 Ratings
9.02 Ratings
Event/webinar marketing
7.110 Ratings
8.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BenchmarkONE
3.9
22 Ratings
50% below category average
Jumplead
9.5
4 Ratings
25% above category average
Social sharing and campaigns
6.49 Ratings
9.02 Ratings
Social profile integration
1.422 Ratings
10.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BenchmarkONE
3.7
28 Ratings
56% below category average
Jumplead
9.3
4 Ratings
24% above category average
Dashboards
3.327 Ratings
10.04 Ratings
Standard reports
1.019 Ratings
9.04 Ratings
Custom reports
6.814 Ratings
9.02 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Jumplead is an amazing tool for marketing automation. It has proven to be a great tool for tracking visitors' activities like chat sessions, web visits, email communications, and if forms have been filled out. It notifies us whenever the visitors open an email. Jumplead is efficient, and reliable and it works well for b2b sales. Our department and sales team are totally satisfied with it.
They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
The onboarding process was a bit bumpy and took much longer than expected.
Contacts - The first and last name are mandatory for upload, which doesn't always work with our client contact lists. They started lead gen forms that captured contacts before starting with Jumplead that didn't require first and last name, so importing into Jumplead is either null and void or you have to fill in the spreadsheet with a letter in the first and last name column, which can be timely and inefficient.
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently