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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    BenchmarkONE

    Score8 out of 10
    Small Businesses (1-50 employees)
    BenchmarkONE (formerly Hatchbuck) is an all-in-one sales and marketing software that includes CRM, marketing automation, and email marketing tools. Users can build online forms, manage and segment contacts, engage prospects with relevant follow-up, manage tasks, and track their pipeline.

    $0

    per month

    Nutshell

    Score9.2 out of 10
    N/ANutshell offers a CRM with contact management, calendar sync, click-to-call, and collaboration features.

    $19

    per month per user

    Pricing
    BenchmarkONENutshell
    Editions & Modules
    Lite
    $0
    per month
    Pro
    $0
    Agencies
    Special Pricing for Qualifying Agencies
    Foundation
    $19
    per month per user
    Growth
    $32
    per month per user
    Pro
    $49
    per month per user
    Business
    $67
    per month per user
    Enterprise
    $89
    per month per user
    Offerings
    Pricing Offerings
    BenchmarkONENutshell
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—15% discount for annual pricing.
    More Pricing Information
    Features
    BenchmarkONENutshell
    Email & Online Marketing
    Comparison of Email & Online Marketing features of BenchmarkONE and Nutshell CRM
    Feature
    BenchmarkONE
    8.2
    36 Ratings
    5% above category average
    Nutshell CRM
    -
    Ratings
    WYSIWYG email editor5.332 Ratings00 Ratings
    Dynamic content10.027 Ratings00 Ratings
    Landing pages10.020 Ratings00 Ratings
    A/B testing10.016 Ratings00 Ratings
    Mobile optimization10.019 Ratings00 Ratings
    Email deliverability reporting10.034 Ratings00 Ratings
    List management10.036 Ratings00 Ratings
    Triggered drip sequences4.514 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of BenchmarkONE and Nutshell CRM
    Feature
    BenchmarkONE
    4.0
    29 Ratings
    59% below category average
    Nutshell CRM
    -
    Ratings
    Lead nurturing automation3.229 Ratings00 Ratings
    Lead scoring and grading4.329 Ratings00 Ratings
    Data quality management4.327 Ratings00 Ratings
    Automated sales alerts and tasks4.327 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of BenchmarkONE and Nutshell CRM
    Feature
    BenchmarkONE
    7.5
    13 Ratings
    4% above category average
    Nutshell CRM
    -
    Ratings
    Calendaring7.99 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of BenchmarkONE and Nutshell CRM
    Feature
    BenchmarkONE
    6.9
    35 Ratings
    1% above category average
    Nutshell CRM
    -
    Ratings
    Dashboards3.633 Ratings00 Ratings
    Standard reports10.026 Ratings00 Ratings
    Custom reports7.217 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of BenchmarkONE and Nutshell CRM
    Feature
    BenchmarkONE
    5.5
    22 Ratings
    29% below category average
    Nutshell CRM
    -
    Ratings
    API2.015 Ratings00 Ratings
    Role-based workflow & approvals8.013 Ratings00 Ratings
    Customizability2.621 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of BenchmarkONE and Nutshell CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Nutshell CRM
    9.2
    15 Ratings
    16% above category average
    Customer data management / contact management00 Ratings9.114 Ratings
    Workflow management00 Ratings10.013 Ratings
    Territory management00 Ratings10.08 Ratings
    Opportunity management00 Ratings10.010 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings7.914 Ratings
    Contract management00 Ratings10.01 Ratings
    Quote & order management00 Ratings9.59 Ratings
    Interaction tracking00 Ratings8.012 Ratings
    Channel / partner relationship management00 Ratings8.43 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of BenchmarkONE and Nutshell CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Nutshell CRM
    10.0
    7 Ratings
    26% above category average
    Case management00 Ratings10.06 Ratings
    Call center management00 Ratings10.05 Ratings
    Help desk management00 Ratings10.01 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of BenchmarkONE and Nutshell CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Nutshell CRM
    8.9
    14 Ratings
    14% above category average
    Lead management00 Ratings9.713 Ratings
    Email marketing00 Ratings8.012 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of BenchmarkONE and Nutshell CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Nutshell CRM
    9.4
    13 Ratings
    20% above category average
    Task management00 Ratings9.712 Ratings
    Billing and invoicing management00 Ratings8.42 Ratings
    Reporting00 Ratings10.09 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of BenchmarkONE and Nutshell CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Nutshell CRM
    10.0
    13 Ratings
    27% above category average
    Forecasting00 Ratings10.010 Ratings
    Pipeline visualization00 Ratings10.012 Ratings
    Customizable reports00 Ratings10.012 Ratings
    Customization
    Comparison of Customization features of BenchmarkONE and Nutshell CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Nutshell CRM
    9.9
    11 Ratings
    26% above category average
    Custom fields00 Ratings9.511 Ratings
    Custom objects00 Ratings10.06 Ratings
    Scripting environment00 Ratings10.02 Ratings
    API for custom integration00 Ratings9.96 Ratings
    Security
    Comparison of Security features of BenchmarkONE and Nutshell CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Nutshell CRM
    9.6
    4 Ratings
    13% above category average
    Single sign-on capability00 Ratings9.63 Ratings
    Role-based user permissions00 Ratings9.63 Ratings
    Social CRM
    Comparison of Social CRM features of BenchmarkONE and Nutshell CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Nutshell CRM
    9.7
    9 Ratings
    25% above category average
    Social data00 Ratings9.39 Ratings
    Social engagement00 Ratings10.02 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of BenchmarkONE and Nutshell CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Nutshell CRM
    10.0
    2 Ratings
    28% above category average
    Marketing automation00 Ratings10.02 Ratings
    Compensation management00 Ratings10.02 Ratings
    Platform
    Comparison of Platform features of BenchmarkONE and Nutshell CRM
    Feature
    BenchmarkONE
    -
    Ratings
    Nutshell CRM
    9.1
    13 Ratings
    18% above category average
    Mobile access00 Ratings9.113 Ratings
    Best Alternatives
    BenchmarkONENutshell
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Kintone
    Score9.7 out of 10
    Enterprises
    No answers on this topic
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    BenchmarkONENutshell
    Likelihood to Recommend
    7.0
    (39 ratings)
    9.7
    (15 ratings)
    Likelihood to Renew
    8.0
    (24 ratings)
    10.0
    (1 ratings)
    Usability
    8.2
    (4 ratings)
    8.7
    (5 ratings)
    Availability
    8.5
    (4 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (3 ratings)
    9.5
    (2 ratings)
    Implementation Rating
    8.2
    (2 ratings)
    8.0
    (1 ratings)
    Ease of integration
    8.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    BenchmarkONENutshell
    Likelihood to Recommend
    BenchmarkONE
    Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
    Incentivized
    Read full review
    Nutshell Inc.
    This can be used for different industries, healthcare, IT, retail or any company with a customer service line, big or small. if i had to ask, i would say "Do you have any type of filing system that you use?" "anything where you are keeping track of personal/ business information." Do you need access to information on a day to day basis? If they do , then this can be used , especially if you need to keep track of the numbers; we like how we can see if are things going up or down.
    Read full review
    Pros
    BenchmarkONE
    • The product is simple to use but can be as complex as you would like it to be.
    • Customer service and support are great. Always responsive and quick to find a solution.
    • The email templates and instructional videos have been helpful.
    • They definitely understand marketing and have created a simple system to support content delivery.
    Read full review
    Nutshell Inc.
    • Customization - we are able to make Nutshell make the most sense for our company and processes
    • Scheduling - the ability to set tasks allows us to never forget a follow-up call or email
    • Tags - allow us to prioritize leads and segment our customers and potential customers
    • Communication - the ability to tag colleagues in notes for callbacks or updates to accounts is very helpful to keep everyone on the same page
    • Email History - being able to blind copy all our email communication to Nutshell, allows us to have email threads and notes all in one place
    Incentivized
    Read full review
    Cons
    BenchmarkONE
    • Glitchy editor - powerful drag and drop features, but precise formatting can have issues.
    • Stagnant platform - few notable features or fixes over the past two years.
    • Delivery Success - anecdotal customer reports suggest high percent of emails are diverted by spam filters.
    Incentivized
    Read full review
    Nutshell Inc.
    • integration with email doesn't work as advertised
    • would like integration with quickbooks
    • If there is a misspelling in any one email address, you can not send a mass email. You must go back and correct each error before it can send.
    Incentivized
    Read full review
    Likelihood to Renew
    BenchmarkONE
    In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available. As a partner we are looking to grow with Hacthbuck into the future.
    Read full review
    Nutshell Inc.
    This is perfect for a small business / Home based business with SaaS. Nutshell constantly adds new features and the price is much better than more robust software like Salesforce.
    Incentivized
    Read full review
    Usability
    BenchmarkONE
    Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
    Read full review
    Nutshell Inc.
    Extremely easy to use and they help you throughout the process. I find it not challenging, an effective utility to help us prioritize and engage efficiently at a reasonable price point. We enjoy working with the team there and they're easy to access. I've already recommended it to two colleagues
    Incentivized
    Read full review
    Reliability and Availability
    BenchmarkONE
    There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
    Read full review
    Nutshell Inc.
    No answers on this topic
    Support Rating
    BenchmarkONE
    I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
    Read full review
    Nutshell Inc.
    Nutshell's support team has always been great and they tend to go above and beyond. They are polite, friendly, personable and great listeners. They are also great about sending follow up emails too.
    Incentivized
    Read full review
    Implementation Rating
    BenchmarkONE
    Overall very satisfied. More sample please.
    Read full review
    Nutshell Inc.
    Implementation is difficult everytime but this was relatively simple due to the small amount of data we moved
    Incentivized
    Read full review
    Alternatives Considered
    BenchmarkONE
    In the past, I have used Getresponse. I found it very handy for Affiliate Marketing but not good enough for Corporate Marketing. I then incorporated Benchmark Email into my arsenal because it is good enough for both Affiliate Marketing and Corporate Marketing. With the upgrade costs on Benchmark Email not sustainable to a growing entrepreneur like me, I had to get SENDIO. I am learning to use SENDIO and I am discovering it's very cost-effective apart from giving me unlimited space for my contact lists. While SENDIO is the best for bulk emailing, Benchmark Email remains the best for Corporate Emailing, though I am keeping all three software.
    Read full review
    Nutshell Inc.
    When I first started with BCI, they were using ACT!. It was hard to navigate and there were a lot of spots for duplicate information that made it hard to know if you were in the right spot or not. Then if you had trouble, you would spend 3 hours on the phone with customer service and often they would not even be able to find a solution. I would not recommend ACT! to anyone. Since getting nutshell, I have learned a bit about Cosential and I know that it is more catered to the construction industry and can help with proposal creation, so I think that may be something we consider in the not-too-near future.
    Incentivized
    Read full review
    Return on Investment
    BenchmarkONE
    • I personally experience approximately 10-12 positive prospect interactions due to Hatchbuck.
    • It makes it easy to see how many times attachments are viewed, and projects a prospects interest.
    • It guides you to some degree as to when to reach out again.
    Incentivized
    Read full review
    Nutshell Inc.
    • Nutshell CRM has had a major impact on ROI. The last program we used cost more and had fewer features and accessibility.
    • One negative impact is its email functions. As stated before in this review I need to be able to send large attachments and pics through email and Nutshell is very limited when it comes to that.
    Incentivized
    Read full review
    ScreenShots

    BenchmarkONE Screenshots

    Screenshot of See your progress at a glance. BenchmarkONE's dashboard gives you valuable insight into which areas of sales and marketing you should focus on the most.Screenshot of BenchmarkONE's small business CRM makes it simple to track and manage all of your contacts in one spot. BenchmarkONE notifies you when important tasks are due and even sends you hot lead alerts when prospects are ready to buy.Screenshot of Automatically track the pages your contacts have visited on your site, the emails they have been sent, the emails they've opened and the links they've clicked.  Understand their interests to put relevant conversations with prospects and customers at your fingertips.Screenshot of Setting up Email Nurturing campaigns are a snap in BenchmarkONE. You can easily drip relevant content to sales leads and contacts that nurtures them throughout the entire buying process, saving you valuable time and skyrocketing response rates.Screenshot of Create great looking emails using BenchmarkONE's drag and drop email builder, or select a template from our extensive email template library.

    Nutshell Screenshots

    Screenshot of Nutshell's dashboard, mobile app, and sales metrics.Screenshot of the interface to build custom pipelines.Screenshot of where to measure contact engagement with Nutshell Marketing emails, forms, website traffic, and landing pages.Screenshot of the interface to engage with website visitors and leads throughout the buying journey via multiple channels using Nutshell Engagement. Channels include SMS, AI webchat, WhatsApp, Facebook Messenger, and Instagram DMs.Screenshot of Quotes & Invoices, where users can create, send, and monitor custom quotes and invoices without leaving Nutshell.