Bigin by Zoho CRM vs. Salesforce Starter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bigin by Zoho CRM
Score 8.7 out of 10
N/A
Bigin by Zoho CRM is a simplified customer relationship management (CRM) software designed specifically for small businesses, startups and teams. Bigin helps small businesses unify customer-facing operations— marketing, sales, onboarding, delivery, and support, and it offers features that help to manage these customer relationships effectively.
$9
per month per user
Salesforce Starter
Score 8.9 out of 10
Small Businesses (1-50 employees)
Salesforce Starter (formerly Salesforce Essentials) is a small business CRM that replaces the former SalesforceIQ product. It is priced at $35 per user, on a monthly basis, or at $25 per month for if billed annually ($300) and can be tried free for 14 days on a trial.
$35
per month per user
Pricing
Bigin by Zoho CRMSalesforce Starter
Editions & Modules
Express
$9.00
per month per user
Premier
$15.00
per month
Bigin 360
$21
per month per user
No answers on this topic
Offerings
Pricing Offerings
Bigin by Zoho CRMSalesforce Starter
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
Bigin by Zoho CRMSalesforce Starter
Considered Both Products
Bigin by Zoho CRM

No answer on this topic

Salesforce Starter
Chose Salesforce Starter
more expensive but as an industry leader and go, the learning curve pays for itself in ROI in lost time in onboarding
Features
Bigin by Zoho CRMSalesforce Starter
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Bigin by Zoho CRM
8.2
139 Ratings
5% above category average
Salesforce Starter
8.8
7 Ratings
12% above category average
Customer data management / contact management8.5126 Ratings7.67 Ratings
Workflow management8.1132 Ratings00 Ratings
Opportunity management8.4130 Ratings9.07 Ratings
Integration with email client (e.g., Outlook or Gmail)8.4125 Ratings9.66 Ratings
Contract management7.782 Ratings00 Ratings
Interaction tracking8.1119 Ratings8.36 Ratings
Territory management00 Ratings7.77 Ratings
Quote & order management00 Ratings9.45 Ratings
Channel / partner relationship management00 Ratings9.75 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Bigin by Zoho CRM
8.1
116 Ratings
4% above category average
Salesforce Starter
7.7
6 Ratings
1% below category average
Lead management8.4110 Ratings7.76 Ratings
Email marketing7.9107 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Bigin by Zoho CRM
8.0
117 Ratings
4% above category average
Salesforce Starter
8.4
5 Ratings
9% above category average
Task management8.1114 Ratings9.45 Ratings
Reporting7.991 Ratings8.95 Ratings
Billing and invoicing management00 Ratings6.85 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Bigin by Zoho CRM
8.1
121 Ratings
6% above category average
Salesforce Starter
9.0
5 Ratings
16% above category average
Pipeline visualization8.4120 Ratings8.85 Ratings
Customizable reports7.9111 Ratings9.35 Ratings
Forecasting00 Ratings9.05 Ratings
Customization
Comparison of Customization features of Product A and Product B
Bigin by Zoho CRM
8.1
126 Ratings
5% above category average
Salesforce Starter
7.4
6 Ratings
4% below category average
Custom fields8.1126 Ratings7.76 Ratings
Custom objects00 Ratings7.75 Ratings
Scripting environment00 Ratings6.45 Ratings
API for custom integration00 Ratings7.85 Ratings
Security
Comparison of Security features of Product A and Product B
Bigin by Zoho CRM
8.8
121 Ratings
5% above category average
Salesforce Starter
8.9
6 Ratings
6% above category average
Single sign-on capability8.9104 Ratings8.96 Ratings
Role-based user permissions8.7118 Ratings8.96 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Bigin by Zoho CRM
7.7
77 Ratings
3% above category average
Salesforce Starter
8.4
5 Ratings
12% above category average
Social data7.776 Ratings00 Ratings
Social engagement7.773 Ratings8.45 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Bigin by Zoho CRM
8.0
96 Ratings
7% above category average
Salesforce Starter
8.1
5 Ratings
8% above category average
Marketing automation8.096 Ratings8.35 Ratings
Compensation management00 Ratings7.95 Ratings
Platform
Comparison of Platform features of Product A and Product B
Bigin by Zoho CRM
8.7
116 Ratings
14% above category average
Salesforce Starter
8.4
6 Ratings
11% above category average
Mobile access8.7116 Ratings8.46 Ratings
Best Alternatives
Bigin by Zoho CRMSalesforce Starter
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bigin by Zoho CRMSalesforce Starter
Likelihood to Recommend
9.0
(127 ratings)
9.0
(7 ratings)
Likelihood to Renew
7.7
(6 ratings)
4.0
(1 ratings)
Usability
8.8
(98 ratings)
8.6
(4 ratings)
Support Rating
4.2
(9 ratings)
-
(0 ratings)
User Testimonials
Bigin by Zoho CRMSalesforce Starter
Likelihood to Recommend
Zoho
- Multiple pipelines let me organize processes like sales, marketing, customer support, and assets clearly. - The forms builder allows me to gather leads, sign-ups, and customer requests from my website directly into the Bigin by Zoho CRM. - Integrations with Zapier and Make connect website orders and data from other sources smoothly. - Email templates make it easy to send professional, branded communications. - Automations handle repetitive tasks like managing customers, orders, and team tasks, saving me time.
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Salesforce
If you own a business that has complex selling processes or requires integrations with 3rd party tools/systems, you should look at Professional, Enterprise, or Unlimited editions. Salesforce operates very well across pretty much every industry, but not all sales, marketing, and operational processes are created equal. If your marketing process requires a long list of sendable contacts then I would recommend adding on Pardot or Hubspot. Always start small and scale up, to avoid boxing yourself in down the road.
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Pros
Zoho
  • Manage big databases. We have a large database of contacts and partners (more than 5,000 contacts), which are updated day by day, as a result of our participation in conferences, webinars, etc. For this reason, we needed a platform that would allow us to always have our database up to date, and accessible and editable by any member of the company.
  • Pipelines. Pipelines are very necessary in our daily lives, since we present many service proposals to different clients, and until now we control the status very manually. With Bigin by Zoho CRM, we can have all this information centralized in a single place, and know at all times the status of the service proposals we present (sent, pending decision, lost, won...).
  • Product definition. The product definition block has allowed us to further structure our typologies of products and services. At least, it has allowed us to reflect on them and what is the best way to package the service offered.
  • Control panel. The control panel has been very useful for us to be able to quickly see the main indicators (offers presented, next actions to be taken, etc.).
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Salesforce
  • Tracking phone calls is extremely easy when using the app on the iphone. After a phone call is complete it prompts the user to enter in call details.
  • SalesforceIQ also automatically logs emails for us. This has saved us time from entering in information manually.
  • SalesforceIQ was easy to set up and allowed us customization for fields that were relevant to our business.
Read full review
Cons
Zoho
  • Limited Customization Options for Reporting and Dashboards:
  • While Bigin offers simple automation tools, setting up more complex workflows can be somewhat challenging. For instance, setting up multi-step workflows or integrating conditional logic can become a bit complicated for users who are not very technical.
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Salesforce
  • Table views can be sorted by column. Filters can be applied, but only to one column. Multi-column filtering like Excel allows would be extremely useful and a big improvement.
  • The ability to quick copy data in a table view would also be helpful, like (ctrl ') in excel.
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Likelihood to Renew
Zoho
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Salesforce
No answers on this topic
Usability
Zoho
The overall usability has been great! From a team that was outright rejecting CRMs to giving Bigin a chance to adopting it - it has been amazing. It is easy to use - easy to train and the support has been great!
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Salesforce
The system is very user-friendly on a desktop but lacks mobile friendliness. The Customer relationship manager disappears after the deal is signed. We struggled to get the system in a usable format, which was not cost-effective. The CRM system on desktop was great but way more complicated than it should be.
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Support Rating
Zoho
The support is all international and it takes a while to get support as you have to go through chats and set up times, not as easy to just call and get the support you need. They are very nice when you do finally connect with someone and they are knowledgeable, just challenging being international sometimes.
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Salesforce
No answers on this topic
Alternatives Considered
Zoho
Simplicity Without Sacrificing Core Features
Unlike full-scale CRMs that often feel overwhelming, Bigin by Zoho CRM provides a focused set of features that are perfect for managing deals, contacts, and activities. It’s not bloated, and that was exactly what we needed for a lean, fast-moving team.
Read full review
Salesforce
more expensive but as an industry leader and go, the learning curve pays for itself in ROI in lost time in onboarding
Read full review
Return on Investment
Zoho
  • Zero deals closed yet – earliest expected close is +6 weeks away.
  • No marketing-source conversion data – will need 2-3 months of traffic to quote real CAC or ROMI
  • No paid automation – manual follow-ups still dominate, so time-saving metrics are anecdotal, not measured.
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Salesforce
  • It made the job more efficient for staff so they can spend time doing other tasks rather than configuring and maintaining Salesforce Starter.
Read full review
ScreenShots

Bigin by Zoho CRM Screenshots

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Salesforce Starter Screenshots

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